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How To Write Copy For Your Website

By Ciara Sarkar

Republish: EasyPublish™
Published: 21Jan2012
Word count: 790
Viewed: 79 time(s)

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So you fancy yourself as a budding writer? Well writing website copy may sound simple. But if you sit down to write the content for your website you will soon find that writers block sets in. Words don't come all that easy when you are under pressure now do they? A good freelance writer will aim to find the right words for your website.

But for those who want to try their hand at it, here are some hints on writing website copy to get you started.

Aim and fire

Take aim and target your audience. No, we don't mean in the literal sense silly. When writing website copy users don't want to read through pages and pages of aimless content. Website copy writer Leigh Cooke Southampton points out that, "Website copy should aim to be straight to the point." Long sentences that drag on for ever and never reach their point and fail to have any grammar in and make the user short of breath are never a good idea. See, bet you're out of breath already! Think carefully about what you are providing your customers and put yourself in their shoes.

Be clear. Comprende?

Ever read something and been so confused that you gave up? Well as an expert on your product or service it is easy to lose your audience. Now we are not saying that you are boring but it is a common fact that an online customer gets bored very quickly. Your website copy should be short and straight to the point, but never abrupt. Freelance writer Leigh Cooke Southampton feels that adopting a friendly approach can really help get the message across. Make it conversational. If you have to use terminology make sure you explain it. But never come across as patronising, that's just a sure-fire way to lose a customer.

A jack of all trades, master of SEO writing

Writing good website copy means that you need to understand SEO writing. Search engine optimisation is all about making the most of natural search. So Google will rank you higher if you include relevant keywords. But don't overdo it. Being an SEO writer is just as much about less being more than it is about good, quality copywriting. A freelance writer will know how much is the right amount.

But be careful. Google will penalise you if you try to act clever. For example, if you are selling birthday cards and simply write 'birthday cards' 200 times on a page then you are being cheeky and Google will be onto you! Think of how you search for something. You wouldn't type in Leigh Cooke Southampton if you didn't know who she was? But you may type in freelance writer Southampton if you were looking for a freelance writer in Southampton and thus you would end up here!

99 questions...?

Like young children your customers will probably have a lot of questions. OK, so they may not be the same as 'why is the sky blue?' or 'why can't I have one?' But there will certainly be a lot of 'why's?'. You can use your website copy to answer them. Good website copy aims to answer as many questions as it can. But no one wants to see a Q&A on a website that goes on and on! Think of things such as, 'How does it work?', 'What will I get?', 'How do I contact you?' and let that translate through your website copy.

Hire a pro!

One of the best investments you will make is to hire a copywriter. Website copy can be one of the key selling tools of your business. Don't fluff it! By hiring a freelance writer you will be letting someone else do the hard work for you. Like the old saying goes, if you want something done properly, then hire a professional!

As mentioned before, website copy needs to take a lot of things into consideration. In fact, chances are by the time you got to the end of this you are already looking for a phone number? A good freelance writer will not only provide you with website copy but they will be an article writer, blog writer and SEO writer too. That means that all of those things you have just read about have already been mastered by someone else.

Oh and one other tip, just get writing...a blank page will always be a blank page!

salt. creates really brilliant words for your business. Website copy, marketing material, Tweets, blogs, press releases … And not just any old words. We write things that get people interested in you. From one off projects to great big campaigns, salt. is the essential ingredient. Pop along to salt.

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