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Articles by Claude Johnson

  • "Black Kids Don't Read" Last Words Before Retail Graveyard
    Certain principles of life and business never change. Making the arrogant assumption that inner-city African American customers will unconditionally stay loyal to your streetwear clothing store can lead to the retail graveyard. The Lark, a chain of hip-hop fashion stores that once ruled Chicago, is a good example.
    Published 03Nov2007, viewed 325 times

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