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Top 10 Reasons Why eBay Auctions Fail

By Clint Herman

Republish: EasyPublish™ Published: 21Sep2008 Word count: 472 Viewed: 280 time(s) Get Free Content For Your Site

Are you finding that auction after auction fails to draw in any bidders or buyers? It happens to the best of us sometimes - take a good look at these things to see if any of them could be making your bidders avoid you.

The beginning price was too high: eBayers don't want to have to make a high bid before anyone else has - you should always start your auctions low and let the bidders bid them up.

No picture: Most buyers think twice before bidding on something without a picture, and that goes even more for high-value items. Consider it from the buyer's viewpoint: would you want to bid on an item when you've no idea what it looks like?

You used a reserve: Reserve prices scare away buyers like you wouldn't believe, not to mention costing a percent of your final sale price. Avoid them like the plague.

Bad spelling and grammar: If your titles are spelled wrongly, then no-one will find your auctions. If your descriptions are incoherent, then no-one will know what you're talking about. Always run your text through a spelling and grammar checker before you put it up on eBay.

Negative feedback: If you got negative feedback on your last transaction, expect things to slow down for a while. Try selling cheap things for a while to get your account back in good standing.

Nasty terms: Don't write things all over your auction like "I'll only take returns in PERFECT condition" or "Serious bidders only, no timewasters!!" This is entirely unneeded and just makes you look hard to deal with.

The fixed price is too high: If you're just selling with Buy it Now, then your items aren't going to sell if they're too expensive. Try lowering the price a tad bit each time the item fails to sell.

No PayPal: Many buyers simply avoid sellers who do not accept PayPal as a payment method. They can't be bothered with the hassle of anything else. Even if you don't like PayPal, you should use it if you want to do business on eBay.

The item were defective: You will have to accept that there are some items no-one will want to buy. Perhaps the item was hyped up to begin with, and then eBayers caught wind that it was worthless and stopped buying it. Before you come to this determination, though, check if any other eBayers are managing to sell the item. If you're sure, try to send back the item, and get your hands on some new stock.

Shipping is too high: You might be anticipating people to pay more for shipping than they are prepared to. Give them some cheaper alternatives that will take more time, or use cheaper materials.

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