Articles by Colette Mason

Boost Your Online Shop Sales With User-Friendly Product Sorting and Filtering
Ineffective searching and filtering features for an online shop is the online equivalent of a grocery store organising their products by country of origin, not the usual, familiar ways of fruit and vegetables, meat, fish, dairy. If a grocery store did that, they would frustrate their customers very quickly indeed and lose lots of money very quickly in the process.
Published 01Nov2010, viewed 250 times

How to Make Target Links More Customer Friendly
Link targets should be readily clickable and one way to achieve this effectively is simply by increasing their size. A bigger link target will be appreciated by all users but even more so by users with motor disabilities who often have difficulty aiming at tiny link targets, like the numbers 1..2..3.. you get as pagination links at the bottom on a list of search results.
Published 26Sep2010, viewed 240 times

How to Optimize Your Homepage for Customers
Homepage content gives your customers their first impression of your website and your business and has a major effect on its success or failure. Your website homepage can be the determining factor in the reader's choice to delve further into your site or bounce off after a cursory glance, to go back to the search engine and look for something more relevant.
Published 23Oct2010, viewed 256 times

Make Sure Your Website Text is Still Legible When It is Resized
A fundamental guideline in web design and accesibility is making text scalable for people with visual disabilities. However, without the proper knowhow, text often disappears when resized and the page gets usability problems. Here are pointers that will make your site work for all visitors, whether or not they change the text size.
Published 19Oct2010, viewed 234 times

5 Ways To Improve Your Local Business Website
If you're struggling to make any sales or generate any leads with your website, you're not alone. 95% of business websites are a money pit that don't add anything to the bottom line of a company. Let's check out 5 ways to solve that problem.
Published 15Nov2010, viewed 138 times

5 Ways to Improve Your Website Bounce Rate
If visitors don't stay on your website for long, you're going to struggle to make any sales, generate any leads, or build any trust with customers. If people only view one psge of your website then click away, it's a sign you've got a poor quality website - but don't worry, these 5 tips give you some practical advice you can follow to make your website better.
Published 15Oct2010, viewed 187 times

How to Build a Customer Friendly Business Website That Makes More Money
If you want to make more online sales for your business, you need an easy to use, customer-friendly website. Here are 3 quick, easy and cheap ways to boost your business online and make more money from your website by improving the user experience of your website.
Published 10Sep2010, viewed 144 times

How to Use Images Effectively on your Local Business Website
Good quality images are a great way to showcase your products and your business online, providing you know how to use them properly. Here are some tips from usability professional, Colette Mason which show you how to maximise the benefit of using images on company websites
Published 10Sep2010, viewed 174 times

8 Guidelines For Usability Testing
The usability testing phase has become an integral part of any professional web design project. With its fundamental objective of creating a website that has an accessible web design targeted to all users, usability testing gathers feedback from the very people it is intended for - before it is published. But how do you maximize your usability testing sessions to reap the fullest benefits from them?
Published 21Jun2010, viewed 250 times

4 Usability Steps to Lower Your Shopping Cart Abandonment Rate
Unfriendly shopping carts kill your site's ability to convert sales. Just when you are on the brink of closing a sale, the shoppers on your site turn away and decide not to buy. If this is a common occurrence in your website, take a second look at your shopping cart design.
Published 28Jan2010, viewed 365 times

Website Goals - The Key to Online Marketing Success
Goal setting is an integral component of any business venture and this principle holds true when developing your website. Primary and secondary website goals really help companies determine what their website should "do" and what it should "say".
Published 27Jan2010, viewed 737 times

How to Increase Online Sales with User-Friendly Landing Pages
The definition of a landing page is simply "the first page that visitors hit on your site", so it is not strictly a certain page but any page that a user "lands" on. All websites have landing pages, whether they like it or not, even if it was not specifically designed as such. Effective landing pages are essential to increasing your online sales. Assessing and refining these pages needs to be a key part of your online marketing strategy.
Published 04Jan2010, viewed 488 times

The Time is Right For Your Businesses to Benefit From Social Media
It seems to be deja vu. Just like company websites were the "big new thing", social networking is also gaining in popularity. By the time 2020 rolls around, SMEs will be just as prevalent on social networking sites as they have been on the internet.
Published 31Dec2009, viewed 231 times

Is Poor Online Credibility Affecting your Sales?
One of the great things about modern justice systems is belief that a person is innocent until proven guilty. Unfortunately, the world-wide web believes in just the opposite. Reports of rampant fraud, identity theft, phishing, spam mail and all sorts of scams automatically render many websites guilty in the minds of the users. Because of poor online credibility, often online sales are lost.
Published 26Dec2009, viewed 316 times

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