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Is Running A Pub The Job For You?

By Craig Ellyard

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Published: 22Jul2009
Word count: 465
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Many of us dream of giving up our day jobs and becoming our own boss and one of the most popular routes to self-employment is by becoming a pub landlord. Whether its that rambling ivy covered pub in the country or the friendly public house on the corner of a busy city street running a pub has always being the ideal job for many of us.

Unfortunately though becoming a landlord and running a pub isn’t just a cast of pulling a pint now and again whilst propping up the bar in the company of friendly locals. Before you take the plunge into becoming a landlord there are a few things to consider. Not the least of which is that it is really very hard work!

Pubs are of course an institution in the UK. Apparently over 25% of people over the age of 18 in the Uk visit a pub at least once a week. Many of course also make more than the odd return visit as well. What this means is that there is a massive marketplace. But it also means that there is huge competition and, to make your pub succeed, you have to make it stand out from the crowd.

More people visit a pub because of its atmosphere rather than its choice of beer so creating the right kind of friendly atmosphere for your clientele is a huge challenge. And it is one that successful landlords invariably get right.

Another vitally important task is to find the right mix of entertainment. 90% of public houses in the UK serve food and more people eat in pubs than dine out in restaurants. Creating an attractive menu with well cooked food whilst maintaining a competitive pricing structure is a difficult task but one that needs to be met.

Apart from food, publicans also need to provide other entertainment for their customers. Live music, quizzes, video games, pool and outdoor play areas for the kids are just some of the options. Traditionally publicans run sports teams from their pubs such as darts, pool and football. This can entail sponsorship and providing post-match food. The trade off of course is added custom at the bar. So entertainment needs to be carefully planned by anyone thinking of becoming a publican.

One massive consideration that must not be overlooked is training both for the prospective landlord and staff. If you are selling or authorising the sale of alcohol in the UK, it is now a legal requirement to pass a licensed retailing exam and be awarded a personal alcohol licence.

Training courses are overseen by the British Institute of Innkeeping and can be taken at a number of independent training centres around the UK. Anyone thinking of running a pub must attend, and pass, one of these courses.

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