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SEO Linking Strategy

By Craig Ellyard

Republish: EasyPublish™
Published: 29May2009
Word count: 648
Viewed: 305 time(s)

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If you’re working on some SEO tactics to improve the visibility of your website, then you can’t go past inbound links.

When search engines look at other sites, they take note of any links that point to other websites. The more sites that link to your site, the more credibility your site is given when it comes to determining search engine ranking relevancy.

Search engines use the amount of links they find pointing to your site to calculate the presumed value of your website.

This calculation only tends to hold true though if the sites showing links to your site have some relevance to your niche topic.

Along with increased search engine results, you also have the benefit of being able to attract traffic from those sites linking to you from their own visitors. People who click links are showing they have an interest in your site’s topic, so you know you’re getting targeted traffic with can increase your profitability.

This is where it becomes important to be choosy in which sites are placing links to your site. The webcrawlers and search engine algorithms take into account the quality of the site that is linking to you. This means if you’re going to ask a site owner for a link pointing to your site, you should be sure that site has good quality content along with a decent amount of traffic going to it. Just requesting a link exchange program from a website that is completely unrelated to yours may actually damage your SEO efforts.

So how do you find the good quality links? While it is possible to buy link-ins from websites seeking a little advertising revenue, this doesn’t guarantee the quality of the link you’re going to get. Besides there are far cheaper ways to find links into your site that you’re able to control much better. Here are some tips for building relevant links.

* Contact the owner of several relevant sites that have similar keywords and topic focus as your own and ask them if they’d like to exchange links with you. This way you’re both benefiting from extra back-links into your respective sites. While this can mean you need to monitor your outbound links to ensure the other site is still reciprocating, it can be a good start.

* Try to find forums, blogs or community groups that have the same focal topics as your website. When you find some of good quality, join up and create a signature line that you can add to your account. Then begin posting helpful, community-focused posts designed to help rather than sell. The more helpful you are, the more likely people will begin to click on your signature to visit you. Leave helpful comments on blogs and don’t forget to leave a link to your website as part of your comment.

While leaving signature lines in forums and community mailing groups used to be a great way to build back-links, many forums now add a ‘no-follow’ tag so that these links are no longer as effective as they once were. However you may still benefit from the added traffic.

Even though you want to build as many links as possible pointing to your site, quality is still the primary focus. Exchanging links with sites that are completely unrelated to yours, or buying links on link-farms can seriously damage your efforts.

This kind of link maintenance can require quite a lot of time and effort. If you’re serious about building your website’s credibility properly on an on-going basis, you may find that it becomes a lot more economical to outsource your efforts.

Hiring a company to achieve high quality links that will actually help your SEO and search engine visibility efforts could enhance your website’s profitability and popularity faster than you could do it alone.

The Hull SEO company provides search engine optimisation services to Hull based businesses. Contact them now for a free search engine optimisation consultation

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