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Article Directory :: Internet Marketing/Online Business Articles
When it comes to the question of web design much is down to personal preference but there are some rules which really should be followed. The golden rule of web design is 'Keep it Simple'.
Simple, uncluttered and clean designs which are easily navigated make the best websites. Avoid flash, automations and sparkly graphics like the plague. They may be very clever pieces of programming but are an instant turn-off for most Internet users.
If working with a designer or if you are building your site yourself it is vital to remember that your website is the hub of your online business; it is the virtual representation of your company and this is one case in which people really do judge a book by its cover. An uncomplicated, unfussy and well laid out site will impress your visitors and future customers.
In formulatiing your website design you need to ensure that are your visitors receive the right impression; that you have given meticulous attention to every detail and you care about professionalism. You are organised, focused and you really mean business.
A good ebusiness website will be easy to use. In ecommerce a website which is user-friendly will win over a flashy overwhelming site every time.
Ensure that your site loads fast if you do not want to lose visitors. Most Internet users will leave a website if it doesn't load completely within 15 seconds, so make sure the pages of your website are delivered to the visitors as soon as possible so they don't immediately click the back button on their browser.
Another hugely important thing to remember is to test each and every link on your site before it goes online. Broken links are not only irritating to Internet users but will also cause your site to lose credibility with the search engines and slip down their rankings.
When thinking about the design of your website bear in mind your own likes and dislikes. When surfing the web look at other sites and see how they are designed and how their navigation works
And, if you need to be convinced that a simple website design is the best. Take a look at ebay and Google ' two of the biggest and most successful websites on the Internet. Look at how simple the designs are, how the navigation is easy and how uncluttered they are.
If ebay and Google can keep website design simple then perhaps you should too.
Craig Ellyard is an Internet Business Consultant who specialises in website design, search engine optimisation and pay per click management. For great website design visit http://www.craigellyard.com
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