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Articles by Cynthia Kocialski

  • How To Lose An Investor Before You Finish Speaking
    When seeking funding from investors or presenting a new product to a customer, there often comes the moment when you look into the eyes of your audience and realize you'v lost your listeners. You have spoken what should not have been said and now your audience just wants to leave. What are these killer statements that turn-offs to investors?
    Published 30Sep2010, viewed 152 times
  • Start-ups, Patents, and Intellectual Property
    All too often, start-ups become enamored with obtaining patents and protecting their intellectual property. Start-ups should stop and consider whether it is really applicable to their company and if so, when they should consider such a strategy.
    Published 05Sep2010, viewed 164 times
  • So You Want To Be An Entrepreneur
    Whatever the reason, you've decided to start your own company and be an entrepreneur. How do you get started and what does it take to be successful?
    Published 01Jul2010, viewed 180 times
  • Why Marketing Can Break A Start-Up Company
    Start-ups do not fail because the can't produce the technology. Investors are not interested in funding start-ups that don't know how, where, and to whom to sell their products or services. Marketing is the first big hurdle for most start-ups.
    Published 01Jul2010, viewed 193 times
  • What Entrepreneurs Need To Know About Investors
    What do investors look for when deciding to fund a hi-tech start-up? Interesting enough, most entrepreneurs focus too heavily on the product.So where should an entrepreneur focus their attention?
    Published 01Jul2010, viewed 155 times
  • Why Women Entrepreneurs Are Missing From Hi Tech Start-Ups?
    While the number of women small business owners is more than 50 percent, the number of women founders of hi-tech start-ups is in the low single digits. What makes the hi-tech industry different? Why do women entrepreneurs think they are underrepresented in technology start-ups?
    Published 01Jul2010, viewed 165 times

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