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When Is Gym Membership A Waste Of Your Money?

By Dalibor Ivkovic

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Published: 04Mar2012
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When it comes to exercising in Australia, use of gyms and gym membership are a standard element of discretionary expenditure for a multitude of people. According to IBISWorld report in 2011, over 1.8 million Australians pay some type of gym membership.

Over the past several years, gym membership growth has been stable, with a range of large chains driving the industry performance. Recently, the growing existence of 24-hour gyms has continued Australian's fixation with remaining in shape by using a gym membership.

Practically every gym business operates on a membership model - client commits to a regular monthly gym membership instead of paying for gym services only when they may be needed. However, personal trainers, bootcamps as well as yoga tend to be ready to accept a casual, pay-per-visit model.

Benefits of gym membership are generally:

1. Good value for money when you attend gym frequently.
2. Some fitness centres have got all-in-one fitness options, for example strength training, cardio exercise classes, swimming, etc.
3. Fitness chains will have many well-publicised locations, making it simple to attend different venues.
4. Fitness chains will have the same branding and may provide a similar degree of service, wherever their location is.

This model certainly works for many different industries - consumer pays no matter if they use the services or not. For many customers, paying for a gym membership can be an incentive to sweat it out at the gym. The logic associated with "I paid for this already, so I better make use of it" can be rather motivating.

Yet, according to several reports, we generally attend gyms just twice every week on average. This idea is usually referred to as "paying not to go to gym". This means that you will find there's a large number of gym clients that purchase yearly membership and only go to gym once in a while, resulting in a quite high per-visit price of gym attendance.

What exactly are the advantages of casual gym passes?

1. Lower gym attendance cost for infrequent gym visitors.
2. Flexibility of attending numerous gym locations since you're not locked into a long-term contract with an individual gym or fitness chain.
3. The capacity to modify your fitness routines every day. For example, you can do weight lifting in a gym once a week and attend a bootcamp or perhaps a local pilates studio the other times.
4. With a casual gym pass you're not locked into your contract. You are able to change your health and fitness service provider whenever you want.

Generally speaking, the option is clear. If you're sure that you will visit a gym in excess of twice each week and you also prefer all-in-one options that a number of gyms provide, then gym membership is the answer. Yet, for those who visit their gym once or twice every week and appreciate a variety of fitness choices, casual gym membership is very much the sole logical option.

Dalibor Ivkovic Fitpass provides casual access to a network of independent fitness service providers in Australia. There ae gyms, bootcamp, yoga, tennis clubs, physiotherapy centres and more. Fitpass - one card, multiple fitness choices, no contracts fitpass.com.au

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