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Cell Service Ratings Improve Somewhat

By Daniel Stouffer

Republish: EasyPublish™ Published: 21Oct2009 Word count: 439 Viewed: 689 time(s) Get Free Content For Your Site

Cellular carriers are companies that the general public loves to hate, by and large. This love-hate relationship goes back to the relative infancy of the industry and reflects the somewhat brutal rise of the cell phone as a must-have accessory for the man and woman in the street. Over recent years, however, cell service ratings appear to be improving.

As the cell phone industry matures, cell service ratings have stabilized and have been improving. An annual survey conducted in late 2008 by the Consumer Reports National Research Center gave more good marks than bad to the major carriers. This is a major turnaround from the late 90s and early years of this decade.

According to the survey, fully 60% of users were either completely or very satisfied with their service. That figure represents a significant rise over the previous year, although the number of cities polled was slightly different.

One of the reasons behind the positive shift in cell service ratings appears to be the competition. As the industry has become more sophisticated, cell carriers have adapted the technology and have finally come to terms with what the consumer wants. However, there is still a way to go.

Cell phone service providers are implementing better practices, to the satisfaction of the public. For example, few carriers actually automatically extend the contract when it expires, which has long been a big bone of contention. Consumers dislike contracts of any kind as it is! Cell service ratings appear to have increased due to the industry becoming more opaque. Bills are simpler and easier to understand although again, there's a lot of room for improvement here as well.

Consumer rights legislation and the increasing competition appear to focus the attention of the cell phone carriers. Cell service ratings have improved, and one wonders whether the more than 100 class-action lawsuits across the country looming in the wings may be in part to blame.

Some major concerns remain however including the high cost of service, perhaps most especially now in recessionary times. Many consumers are turning to pre-paid or pay per minute options and are looking very favorably at companies that offer no contract or no credit check options with unlimited availability.

As the industry matures it appears that it is becoming much more efficient. There are less dropped calls and much better connectivity and with the advent of 3G the cell phone is now becoming a much more sophisticated communications tool. Whilst cell service ratings have definitely advanced, the advent of new technologies and hybrid service offerings are likely to move the goalposts once again and call for yet more modifications by the existing providers.

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