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Consumers Consider Prepaid Cell Service Options

By Daniel Stouffer

Republish: EasyPublish™
Published: 24Sep2009
Word count: 417
Viewed: 331 time(s)

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Budgets are tightening around the country and people are looking at every part of their monthly expenditure to see where they can save. That tightening applies in the cell phone sector as well and alternatives are being viewed and scrutinized carefully. The New Millennium Research Council reckons that fully a quarter of Americans with a cell phone contract are actively exploring alternatives, including the possibility of switching to a prepaid cell service and/or a no contract service.

Consumers are not only considering switching to a no contract service, but they are also really analyzing whether they need extras such as e-mail, texting or Internet access. Some new carriers are offering to include all these so-called extras as part of a standard plan.

When choosing a prepaid cell service, research appears to point to three important factors - the network, pricing and flexibility.

The major and established carriers, such as Verizon, Sprint, AT&T and T-Mobile are the conventional leaders in the business. Other players exist but are generally classified as mobile virtual network operators, such as Virgin Mobile. The MVNOs basically act as intermediaries or agents, buying access to the networks. Other hybrid options are now emerging, such as the global mobile services through advanced communications partners, part of the new Advanced Wireless Series revolution.

Cost is becoming an increasing factor in the analysis. As some of the marquee players continue to maintain high costs their ratings are dropping in the eyes of the consumer. The man or woman in the street is looking for the very best value in prepaid cell service.

It is important to analyze your past use and project your potential use for the first couple of months when you are considering a switch to prepaid cell service. You can certainly choose the most cost-effective option but be careful, as many of the carriers have traditionally produced billing statements that are difficult to analyze.

Flexibility is cited as an important consideration by consumers researching prepaid cell service. Traditionally, the major carriers have been anything but flexible and this has been a constant criticism leveled at the industry for many years.

As competition becomes fiercer, however, all carriers are starting to take notice. With the advent of the all-inclusive "everything" options from emerging service providers, without the need for credit checks or contract signatures, it looks like the consumer's wishes will be granted. Companies take note that the consumer demands flexibility but also wants access to the latest cutting edge in innovation and technology.

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