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E-mail Marketing With Provided Ad Copy: The Good and Bad

By Darren Olander

Republish: EasyPublish™ Published: 01Jun2008 Word count: 729 Viewed: 321 time(s) Get Free Content For Your Site

Many programs or sites will provide you with already written e-mail copy designed to help you spread the word effortlessly. All you need to do is copy/paste and send it out to your list, safelist, or various other e-mail advertisement methods. This can have both good and bad side effects, depending on how you handle the marketing resources they provide you.

Getting in the habit of using the pre-written messages provided by the site you are promoting can actually hurt your results. Many people will use those messages and left unchanged send them out to their marketing lists. Readers are then bombarded with the same content, leaving nothing to stand out. Using this method your message just appears with all the others the reader receives and is easily overlooked. We know that by standing out and being noticed is how you will experience results.

In addition, if you are in the habit of using only what is given you then you will gain no copywriting experience yourself and you will not be forced to seek out and learn this critical skill. If you do not know at least the basics of writing effective e-mails or ad copy, you should learn. Simply get to a search engine and search for copywriting tips and you will find many free articles and tips on the subject.

The ad copy provided to you may or may not be tested or written by an experienced copywriter. That's the good thing. If you suck at writing ad copy and the site is providing you some quality material to use then that obviously saves you a lot of trouble. You should find out because this will influence the way you use this copy. Nonetheless, whether it is written by a professional or not it is still written by someone who has great knowledge about the site or program and it can be useful to you when you craft your own message. Yes, that's right... you need to craft your own message through the use of the content provided from the site, even if their message is top of the line.

The basic idea is easy. Each goal in your message is simply to get them to move forward towards your overall goal of driving them to your website. It is then the sites job to convert the visitor into a member or customer. For example, the only purpose of your subject line is to get people to open the message... that's it! Keep that in mind when writing or thinking of a compelling subject line. If you get them to take a peek you have done your part. From there the reader will read the first sentence or paragraph. All that is meant to do is to keep them interested into reading further. Too much information can actually be a bad thing, just get them to complete your final goal... which is clicking on the URL to visit your website. The site you are promoting should already be optimized to create the best results from the visitors it receives, so the most you would have to do from there is a personal follow-up.

Here are some tips on how to write a great message using the copy already provided from your company. First of all, be personal. Write like you are actually talking to the person... you don't want to sound like an ad, do you? There is also a certain type of person you are targeting to join your site. Think of this person as you write, what would hit their "hot buttons"? In addition to these simply use some snippets or create bullet points from the main benefits you see in the ad copy. What stands out most to you? What makes you passionate about the site? You can usually find bullet points or tag lines on your marketing site as well, these are usually proven main benefits or effective lines that create desire or interest.

In closing, the most effective messages you ever send to your list will be those that are most personal. These are the ones that you share your personal experience or testimonial about the site, and you are able to connect the most with your reader. Try it and I assure you that you will be impressed with your results!

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