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Don't Market Products or Opportunities - Market Information!

By Darren Olander

Republish: EasyPublish™ Published: 27Mar2008 Word count: 553 Viewed: 267 time(s) Get Free Content For Your Site

Have you been trying to market a product (such as vitamins, lotions, etc.) or business opportunities to visitors or prospects with little or no success? Then you need to fix your approach!

One of the most effective methods of marketing is educational marketing and that means marketing information first. Not just any information - free information. I'm not saying to not market your opportunity period (Because once you have prospects or a contact list naturally you should), All I'm saying is that instead of it being the first thing your visitor or prospect sees it becomes a back-end product that they become aware of after already building a relationship with you by receiving educational content first.

So how does this work? The beginning of the process is a visitor landing on your squeeze or lead capture page. On that page you are giving away information in return for them entering their name and e-mail address. The type of information depends on the target audience but the main point is that it is valuable information - for example if you want to reach network marketers you would provide something possibly related to advertising or marketing. For example, you could offer a free report, e-book, or e-mail series on how internet marketing can be applied to build a network marketing business. Or perhaps you could offer free advertising tips, social marketing tips, information relating to copywriting or writing effective ads, and the list of possibilities goes on.

Many people think that the problem is they don't have enough expertise on any subject to write an article or newsletter about. This I totally disagree with! If you can read just three or four articles, e-books, repots, etc. on any subject you then are much more knowledgeable than most other people about that subject. This makes you an authority because you have already educated yourself on that topic. You then are easily capable of writing about that topic in your own words and it will be valuable to your readers. If you don't like writing you could also hire someone to write an e-book or article for you. You can do this at Elance.com or Guru.com for very reasonable prices. This in result makes you viewed as an expert or leader, a person in a position of influence. Others are drawn to people like that.

Once they have read your information, found it to be valuable, and established trust with you the will be very receptive to your recommendations - or of course interested in taking a look at your business opportunity.

One way that I continue to build relationships with and build trust with my list is by providing them with valuable content and insight on a regular basis. Once you have them opted in to your list already then it is easy to keep building that relationship through the use of your autoresponder.

After you have given that person some information for free and they liked it they will want more. You could then even sell them your e-book, course, or recommend one to them as an affiliate and earn commissions. This is income you can make up front and then it makes no difference whether or not they even join your business. If they do it is a great bonus!

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