Article Directory :: Internet Marketing/Online Business Articles How I Ruined A Little Old Lady's Day By Dave Blakeman Republish: EasyPublish™ Published: 22Mar2012 Word count: 452 Viewed: 41 time(s) Get Free Content For Your Site Cock-ups. I've made quite a few over the years. But few as embarrassing as the little old lady incident. A few years ago (before I knew anything about marketing),we decided to advertise in the trade press. Our competitors were doing it, so it must be working, right? (more on this another day!) So, I wrote an advert, which at the time I was very pleased with (although in hindsight I'd made pretty much every mistake in the book). And, because I didn't want to look stupid, I asked TWO people to proof read it, both of who said it looked fine. So I sent it to the magazine, and a couple of weeks later it went to print. We waited expectantly for the rush of calls. NOTHING. Total silence. All the Right Digits... Anyway, I stared at the ad wondering what could possibly have gone wrong. And then it dawned on me. It was the phone number. To paraphrase the late Eric Morecombe, it had all the right digits, but not necessarily in the right order. Unfortunately, yours truly had had a "bad finger day", and my two proof readers had assumed that even the biggest idiot couldn't mistype 11 digits (and our own phone number, at that). So I rang the offending number. And a VERY pissed off old lady answered. Her phone had been ringing sporadically for the last couple of days, with random window companies asking about software. To make things worse, I suspect she thought that software was some sort of "adult" product. I'm not sure who was more confused - her or the window companies. So to apologise, I bought her a large bouquet of flowers and I wrote a grovelling apology, giving her the correct number to pass to any future callers. Anyway (and this is so blindingly simple as to almost not need mentioning), it might be a good idea to ask someone else to dial the number on your ad, and type in the website address BEFORE you send it to print. (Rumour has it that some decent printers will do this as a matter of course, but most magazines certainly don't). So don't just skim through the main body of your advert, check all the links by clicking on them and dial the number to make sure it takes you to your office and not some poor old lady trying to have a quiet afternoon tea! Dave Blakeman is Managing Director of RPS RoofWright, developers of the World's Favorite Conservatory Design Software, and FrameWright - a revolutionary approach to window and door sales. If you found this article interesting and would like more FREE marketing tips, go to http://www.profitablehomeimprovement.com EasyPublish™ this article - publishers click here More articles by Dave Blakeman

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