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Articles by David Eissman

• Marketing Mentality: Your Two Businesses- Delivery And Marketing
  What do you mean by two businesses? I can't even keep up with one. Relax, I don't literally mean two separate businesses, but you do have two businesses in one. You are in the business of delivering your product or services and you are in the business of marketing!
  Published 31Mar2008, viewed 269 times

• The Five Greatest Misconceptions About Networking That Will Have You Spinning Your Wheels
  Are you tired of going to one networking event after another with little or no results? Here are several of the reasons that you may not be getting the results you are looking for.
  Published 24Mar2008, viewed 1174 times

• Marketing Information Products:5 Tips For Building Marketing Relationships
  What are information products and how can they be used to turn suspects into prospects and to build alliances and joint ventures?
  Published 21Mar2008, viewed 239 times

• Internet Marketing: Is It Appropriate If You Conduct Only Local Business?
  Why would you bother with internet marketing if you're only interested in business in your community? There are quite a few good reasons and we will answer them here.
  Published 20Mar2008, viewed 198 times

• Viral Marketing - This Is One Virus You Want Your Marketing to Catch!
  Any aware business person today understands that the Internet is playing a continuously growing role in marketing their business. There are two questions that this will answer: What does viral marketing mean? How do you catch this virus?
  Published 15Mar2008, viewed 232 times

• Marketing Strategy Mentality: Do You Have It?
  Most small business owners and independent professionals start their business primarily because they have knowledge and skills that are in demand. While they understand intellectually that they have to market and sell, often it does not translate on an emotional level. Many business owners tend to look at marketing as a necessary evil and in many cases have negative beliefs toward it.
  Published 13Jan2008, viewed 267 times

• Marketing Plan: Do You Really Have One?
  As a result very few small business owners have a written marketing plan. In the competitive and crowed market place many of us operate in the lack of a plan is a recipe for FAILURE! So what is a marketing plan? It is a well thought out written document that is a roadmap to drive your activities that result in securing new clients.
  Published 05Jan2008, viewed 294 times

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