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Product Creation Through Teleclasses & Article Writing

By David Hale

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Published: 08Apr2009
Word count: 639
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If you have been following my series of articles on creating products for online businesses, you know I am a big believer in article writing and the use of article depository websites. Not only do I love article writing, but another passion is teleclasses and creating audio products for my customers.

Several of the big name Internet Marketers today are pushing the benefit of teleclasses, webinars, and teleseminars; whatever you choose to call them. Are these new age teaching methods very effective? If they were not, why would most large companies in America be using them as a form of employee development and client education?

With the advent of many of today's telecommunication advances, teleclasses have evolved from being conducted over nothing more than a conference line, to calls broadcast to thousands of participants around the world. Not only can you use the teleclass itself as a product, but you can also have the conference or bridge line provider record the call for you. Almost immediately after ending the call, you have the ability to download an MP3 recording of your call.

You can then either place the recording on your website, in your blog as a podcast, or burn it onto a CD as a hardcopy product. Better yet, using a shopping cart program you can deliver the mp3 recording to a paying customer. Did it cost you anything to deliver it? No. Did it cost you anything to burn the recording onto a CD? No. Did you profit from the sale? Sure did, 100% profit.

The use of the teleclass line most times does not cost anything. The provider will charge for the downloading of the mp3 recording. However, using voice caption software or a $15 product from your local Radio Shack store, you can easily record the call onto a personal recording device yourself.

How else can you create product using teleclasses? You can order typed transcripts of the call from the provider. This then can be sold as a special report or manual to accompany the mp3 recording as a study course. The combinations are almost limitless. All it takes is about an hour of your time to conduct the teleclass and you are in business. So, have you jumped on the article writing bandwagon yet? If so, what have you done with those articles you have written?

This article will cover a few of the repurposing ideas I have used to develop many products from one article.

1. Blog entries. Use your article to post on your blog. Make sure you are providing your readers with specific content that will be of their interest.

2. Website content. Add your articles onto your website under a Free Resources tab. What a great service to offer your visitors.

3. Special Reports: After compiling the above 10 or 20 article together, you have a specialized special report. You would be surprised what people will pay for a specialized report ($19.97 on up)

4. CD & Podcast. Once you have 10 or 20 articles together on a specific topic, make a recording of yourself reading them. You can upload the recording as an mp3 download on your website or sites such as iTunes. You can post them to podcasting sites. You can sell the CD as a back end product when you sell someone your special report. ($29.97 on up)

5. Home study Course. package the CD and special report together and market it as a home study course. Makeup a 20 question test the purchaser can take and submit back to you to receive a certificate with their name embossed on it. ($67.97 on up).

As you can see, from one set or articles or a teleclass, you can create products blindfolded.

So, go ahead and give it a try. One hour and one teleclass will allow you to create at least 4 or 5 products, which will be an easy product line to create.

Dr. Dave Hale is an internationally acclaimed business coach, university professor, and frequent speaker at many business conferences. He specializes in high performance business startup techniques which can be checked out at http://www.BuyHiPerBusinessStartup.com

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