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How To Set Up A Your Own Free Podcasting Service In Three Easy Steps

By David Hurley

Republish: EasyPublish™
Published: 30Mar2011
Word count: 638
Viewed: 267 time(s)

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Internet marketers are constantly looking for new ways to promote themselves and their products or services on the Internet. A common question on Internet marketing forums is "how can I promote my website?" Usually the answers run the gamut of the most common methods, such as website SEO, article marketing, Pay Per Click and so on.

Occasionally, video marketing via YouTube is mentioned, but it is not often that someone suggests that you start your own podcast. The perception seems to be that it is difficult to do, yet today it has never been easier to set up your own podcast and create a series of 5-15 minute audio recordings that you can post on Itunes and also on your website.

Once you have a podcast on Itunes people will be able to find your programmes, listen to them and if they like them, they will subscribe to your podcast. They will receive your podcasts via iTunes each time you upload a new recording. In short, creating a podcast and getting it onto iTunes is a great way to get your business in front of hundreds of thousands of potential customers - people who use iTunes every day.

The beauty of it is that it is easy to do! Here's how to set up your own podcast in a few easy steps:

1. Create Your Podcast Use the sound recording software on your computer to create your podcast content. Windows users can use Sound Recorder, Mac users can use Garageband for example.

All you need to do is to talk for a few minutes about an aspect of your business, product or service, and the problems people face that your business helps to solve. If you already write articles to promote your website, then you could simply adapt your articles and create each podcast around an article - simply read the article aloud and record it. Add an few introductory and closing comments and mention your website address each time. That's it!

2. Podcast Hosting Services Set up an account with a podcast hosting service and upload your recordings to it. This is a better solution than seeking to host your podcasts on your own website because of the amount of storage space and bandwidth required as your podcasting service and subscription base grows.

You can start off with a free or low cost account and then upgrade as the need arises. Popular podcast hosting services include Libsyn, Podbean, HipCast, GoDaddy, OurMedia, Odeo Studio. Personally, I use Podbean.com and started off with a free account which is easy to set up and use.

3. Get Your Podcast on iTunes Once you have set up your podcast hosting account and uploaded a recording or two, you will be ready to get your show on iTunes. This is also easy to do.

Open iTunes and click on iTunes Store. When the store opens you will see a bar at the top of the browser with "Podcasts" in the middle of the bar. Click on "Podcasts" and on the new page you will see a "Podcasts - PODCAST QUICK LINKS" menu column on the right hand side. Click on "Submit a Podcast" and a new page will open with a "Podcast Feed URL" field. You should be able to find your podcast feed URL in the admin of your podcast hosting site. In the case of Podbean, it is in the "My Profile" section. Simply copy the feed and paste it into the iTunes "Podcast Feed URL" field and click "Continue" to go through the submission process.

If all goes smoothly (and it should) then your podcast will shortly appear on iTunes and your public podcasting career has just been successfully launched!

It is that easy.

David Hurley is an Internet marketer based in Japan. Listen to David's latest Internet business podcast today. Subscribe to David's free podcast service.

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