Article Directory :: Internet Marketing/Online Business Articles

Finding A Better Way To Promote Your Niche Affiliate Marketing Business

By David Hurley

Republish: EasyPublish™ Published: 21Oct2008 Word count: 635 Viewed: 399 time(s) Get Free Content For Your Site

As an affiliate marketer, how you promote your niche affiliate marketing business on the Internet is entirely up to you. You could either direct your prospects to your niche affiliate sales page, or you could direct them to a pre-sell page or a squeeze page before sending them to your main sales page.

The first option is certainly easier, but "easier" and "better" are not always the same thing! Of course, if you get enough targeted traffic to your sales page you are probably going to get some sales. But it is unlikely that your affiliate marketing business will make any money because by sending traffic straight to your sales page you are not giving yourself the best chance to maximize your earnings.

A better way to generate sales is to write product reviews and make a separate webpage for every affiliate product that you sell. Each page will review one product.

This will give you the space to explain the benefits of the product more clearly and give you credibility in the eyes of the visitor. You should not try to sell the product because this is the "pre sell" warm up stage. Your aim is to get your visitor to move on to the sales page already warmed up to the product.

Obviously you will need to know what you are talking about, so ideally you will have bought and tested the product before writing the product review. Familiarity with the product will also give you a chance to tell your website visitors all about it from the perspective of a consumer, which will build a sense of common ground between you and your visitors.

Once you are comfortable with this two-step approach you can take it a step further by using an auto responder to boost your sales. An auto responder will provide you with an automatic way of sending email follow-ups and are an excellent resource to add to your affiliate marketing arsenal.

So how do you get people onto your list so that the auto responder can send them your follow up mailings? The best way to do it is to create a squeeze page with a sign up form. A squeeze page aims to do one thing only, which is to arouse the interest of your visitors enough to cause them to want them to give you their contact information.

To arouse interest you will have to provide some kind of incentive like a free information product that can be downloaded from a link that will be provided after the prospect has signed up to your mailing list.

Once a prospect has signed up the auto responder will add the name to the list and begin mailing out regular posts that you have preloaded into it. Keep your newsletters newsy and informative. Again, go easy on the sales pitch even when you include your affiliate link.

The links you place in your newsletter will probably get a better response if they direct the prospect to your product review page rather than to the sales page.

According to this model the process will be:
1. squeeze page,
2. mailing list sign up,
3. newsletter,
4. product review page,
5. sales page,
6. sale!

Each step along this path is an opportunity to strengthen trust and deepen the relationship between yourself and your subscribers. You can do this by constantly providing useful information and good advice. Not every subscriber will follow all the steps and you will eventually want to build a new list of faithful customers and give them more of your time and attention.

So to conclude, creating your own webpage reviews and using an auto responder with a squeeze page is a much better way to run a niche affiliate marketing business on the Internet.

EasyPublish™ this article - publishers click here

More articles by David Hurley

Free Report!
Ten Essential Secrets Of Article Marketing ... Grab Your Free
Copy Now:

Need Content?
Regular Top Quality Content for your Blog, Ezine or Website ...
Delivered Direct,
For Free!
Click For Details