Articles by Derek Fredrickson

How To Crush It With Facebook Ads
It seems there are a lot of people out there that have a negative view of using pay-per-click advertising to build their list. As I shared in one of my earliest posts - paid advertising is in fact one of the BEST ways to authentically and rapidly build your list with highly qualified and motivated leads. But, you have to be willing to pay.
Published 18May2012, viewed 5 times

12 Best Online Marketing Strategies For 2012
From a marketing perspective, it's easy to get overwhelmed with all new ideas and bright shiny objects out there to pull our attention away from the marketing strategies that matter most - those that will actually improve your business and expand your marketing reach.
Published 08Apr2012, viewed 25 times

Why Unsubscribers Are Good For You
People lose interest. When someone joined your list they were excited and motivated to find out more about you and what you had to offer. It's very difficult to sustain that level of engagement over time.
Published 08Apr2012, viewed 20 times

Marketing Is Not Marketing
I see it too often and it breaks my heart. Aspiring and passionate entrepreneurs and business owners who try to "get" marketing. Unfortunately, they have it all wrong. Well, most of them (99% in my opinion) out there think marketing is just marketing.
Published 01Mar2012, viewed 49 times

Everything Happens for a Reason
I do believe that everything happens for a reason - if you think about it in that way and allow yourself to believe it. If you go about your daily routine and never think about the subtle coincidences or big shifts that leave you wondering about WHY - remember this: It all happens for a reason.
Published 31Dec2011, viewed 103 times

How Often Should I Email My List?
I get asked all the time - how often should I email my list? I often answer "as many times as you can get away with." Listen - the more they digest and consume your stuff and you educate them with your content - the better.
Published 29Nov2011, viewed 51 times

How To Get On Page One of Google
I get asked all the time - how do I get my site to the top ranking on Google? If there was an easy and quick solution - we'd all be doing it - and we'd all be at the top page of Google.
Published 17Nov2011, viewed 64 times

Get Higher Open Rates With Split Testing Email Subject Lines
We all know the power of a compelling, engaging and thought-provoking email subject line. It's the key to cracking the code of having your subscribers open your emails, read your content and click links to get to your sales pages, blog posts and landing pages. However, there's something missing that makes it all work together: Knowing what email subject lines work best. But, how do you know?
Published 30Sep2011, viewed 71 times

The Skinny On Google+
In case you haven't noticed, there's a new kid on the social media block. And our friendly online giant, Google, brings it to us.
Published 30Sep2011, viewed 61 times

Make More Money With A Responsive Email List
My most recent product launch taught me a lot about my list. And, as one of subscribers or readers, I thought I'd share what I learned so you can perhaps learn something as well for your online business. I share some important ideas and strategies about how to condition your email list to 'respond' to and 'engage with' your offers, so you can make more money as a result.
Published 25Sep2011, viewed 93 times

Twitter Secrets Revealed
Twitter just announced a brand-new feature that I wanted to make sure you knew about. It allows people to have 1-click access to follow you on Twitter directly from your website - which is a huge benefit for building your following with your network and establishing a great social media presence using Twitter.
Published 10Sep2011, viewed 98 times

Do You Know The Chain of Online Marketing?
As marketers we are sometimes perplexed why a particular program or product is not selling. We created a great offer, wrote the sales page, sent the emails and people are just not buying. What went wrong? Was it the offer or the sales copy or the emails? We scratch our heads and wonder why.
Published 10Sep2011, viewed 71 times

Strike Them While The Iron Is Hot
Strike is a little bit of a harsh word for the concept I describe here but I think the phrase, "strike them while the iron is hot" applies most definitely. The word is not overly "authentic" - but the topic is extremely authentic and important in developing an amazing "first-impression" with your newly added leads.
Published 27Aug2011, viewed 89 times

Slice and Dice Your List for Better Results
There is no disputing the power of email marketing. The ability to write an email, click the "Send" button and communicate to the "masses" on your list is powerful. Is it almost TOO powerful? Well, if you're not segmenting your list effectively - you're marketing to the masses. Not enough marketers take advantage of email segmentation.
Published 21Aug2011, viewed 128 times

Generate More Profits And Serve Your Clients With An Authentic Upsell
According to the online site dictionary.com, the word "upsell" is defined as the following: "To try to persuade a customer to buy a more expensive item or to buy a related additional product at a discount."
Published 20Aug2011, viewed 89 times

What Is The Real Value Of Your List?
People talk about list size all the time. The myth out there is the bigger list - the bigger the revenue. As we know, that's really not the case. A smaller and more authentic list can yield massive revenues than a much larger and less responsive list. It all comes down to the value you provide to your list and in return the monetary value (in terms of sales) yielded back to you.
Published 20Aug2011, viewed 76 times

Pay Attention To Every Detail When You Market Online
In online marketing, every detail matters. I mean EVERY detail. It matters in order to get a response. If you don't want a response with your online marketing - it's like not wanting to build your list; or not wanting to build a relationship with your list; or not wanting to convert prospects into paying clients; or not wanting to earn money.
Published 30Jul2011, viewed 89 times

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