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Articles by Derryck Strachan

• Five Crucial Tips for Booking Cottages in South Devon
  Looking to book a cottage in South Devon? Here's five tips to help you find the right place
  Published 18May2012, viewed 13 times

• Britain's Best Beach Destination? Why South Devon Holidays are Growing in Popularity
  South Devon has some of the best beaches in Britain - no wonder holidays here are growing in popularity
  Published 27Apr2012, viewed 25 times

• Should a Copywriter Give The Public What The Public Wants?
  Understanding your reader is good, second guessing what they want, however, is counter productive.
  Published 06Oct2010, viewed 294 times

• 4 And a Half Reasons Not To Take a Copywriting Course
  Don't break your bank and get experience and support, not book information read out loud by a non copywriter.
  Published 05Oct2010, viewed 507 times

• Seven Reasons Not To Hire A Copywriter
  Your business is outgrowing you, you have a lot of time and online content simply doesn't matter? Then don't hire a copywriter. If it's not... well. Do.
  Published 25Sep2010, viewed 532 times

• SEO Copywriting and The Power of Persona - Part 2
  Taking you through how to craft your persona and understand your audience to be a better copywriter
  Published 25Sep2010, viewed 374 times

• How The Right Hash Tag Can Make Your Campaign A Success
  Concrete list of tools to help you with your hash tag fueled campaign ranging from conference topics to content contribution.
  Published 25Sep2010, viewed 402 times

• SEO Copywriting and The Power of Persona - Part One
  Introduction to a four part exploration of the need for copywriting persona to be a great copywriter
  Published 21Sep2010, viewed 299 times

• Copywriting Training Isn't Just For People Who Want to Be Copywriters
  Learning about copywriting makes you a better salesman, a better manager and a better writer no matter what background.
  Published 21Sep2010, viewed 269 times

• How to Write a Killer Blog Post in 15 Minutes. Ten Pro Copywriter Secrets for INSTANT Content
  The first part of some very useful tips on how to quickly and easily create content in five bullet points on your header, lists and keywords.
  Published 15Sep2010, viewed 358 times

• 3 Quick Techniques for Learning About Your Audience
  Talking to your client about the target audience shows you are professional and that you care about your work. So focus on your audience!
  Published 15Sep2010, viewed 341 times

• The # Tag User is a More Elegant Writer
  There's nothing wrong with being mysterious. As long as it's clear what you are talking about, of course.
  Published 08Sep2010, viewed 297 times

• Why Your Blog is Rubbish
  To have a great blog you need to be prepared to fight your corner, be yourself and genuinely interested in your readers!
  Published 06Sep2010, viewed 247 times

• Seven SEO Copywriting Secrets Guaranteed to Make You a Millionaire
  SEO is not about getting around Google algorithms - it's about creating truly high class content which pleases search engines AND converts your human visitors.
  Published 06Sep2010, viewed 299 times

• What SEO Can't Do
  SEO is an amazing way to get all that lovely traffic going, but there are things it can't do. That's where content comes into play.
  Published 06Sep2010, viewed 260 times

• Five Story Starters to Help You Write For Your Corporate Website
  Humans are a natural storytellers. Here's how to get your juices flowing - in no time you'll have developed a whole stack of stories about your company!
  Published 03Aug2010, viewed 278 times

• Social Media is the Industrial Revolution of the Noughties
  Social Media is becoming integral to businesses interacting with consumers, whether businesses like it or not. And here's why.
  Published 02Aug2010, viewed 291 times

• Who Shares Wins
  Critics won't be placated and changing to make them happy is a fool's game. Strategically research and focus on your advocates then exceed their expectations.
  Published 30Jul2010, viewed 254 times

• Concise Doesn't Mean Short
  To be concise is to know relevance and precision - it is not about the length or tone and depends on the publishing format as well.
  Published 30Jul2010, viewed 290 times

• The Links Effect - Spray on SEO Appeal
  Not all links are equal. They should be slowly build up over time with an intelligent and active involvement in the blogshphere and social media.
  Published 23Jul2010, viewed 307 times

• Why I Don't Care About the Long or Short Copy Debate
  Short content or long content - which is better? The question should be "Who is the customer and what do they want?" Knowing which length is better results from knowing this.
  Published 20Jul2010, viewed 284 times

• Five Steps To Personal Branding Success
  Five steps to getting your voice heard above the deafening jungle of hordes of social media and internet marketers. Make meaning and mantra, polarize people, find soul mates and avoid bozos.
  Published 13Jul2010, viewed 293 times

• Three Little Words That Should Mean So Much More
  Thank you pages and error messages should sound like a real, honest person said them, not a robot. These little auto-responses are the biggest missed opportunity in your content strategy.
  Published 13Jul2010, viewed 310 times

• The Client / Writer Relationship - a Two-Way Street
  A top-drawer copywriter is worth their weight in gold. With engaging, fresh and informative copy, links naturally gather around like bees around a honeypot. If you're fortunate enough to find a good copywriter, nurture that relationship.
  Published 11Jul2010, viewed 285 times

• Google Caffeine - the Need for Speed AND Great Content
  Google Caffeine offers increased speed indexing requiring ongoing content, a strong copy strategy a solid web structure to please Google.
  Published 11Jul2010, viewed 267 times

• What Do You Get From Web Copywriting Training?
  Trying to teach yourself is not only an inefficient way of learning it is also a false economy. A one-day training course from a provider with a good reputation can give you more perspective on the skills and industry context than the previous six months spent doing research online.
  Published 25Jun2010, viewed 343 times

• How to Write a Killer First Blog Post
  That's it. You've taken the plunge. You're about to write your first blog article after all the preparations. However, before you put fingertip to keyboard, you will of course have asked yourself some pretty important questions.
  Published 20Jun2010, viewed 339 times

• What's the Point of Content Strategy?
  What is the point of a marketing strategy? I answered that every business has a business strategy that helps steer the business and make a profit, but sometimes examples speak louder than words.
  Published 20Jun2010, viewed 374 times

• Six Steps To Follow To Be A Better Email Newsletter Copywriter
  Tips from an experienced professional UK copywriter about how you can get better results from your email newsletters.
  Published 26Mar2010, viewed 183 times

• The Essentials Of Web Copywriting
  This article outlines the main considerations for your web copywriting as well as key techniques for getting the most from your content.
  Published 18Feb2010, viewed 230 times

• Is your SEO Copywriter Keyser Soze?
  A good SEO copywriter is like Keyser Soze - an invisible presence behind the scenes that influences the reader in a subtle and unobtrusive way.
  Published 10Feb2010, viewed 204 times

• So what exactly is a web copywriter?
  An introduction to what a web copywriter is, how web copywriting differs from other types of writing and how a good web copywriter can benefit your business enormously.
  Published 10Feb2010, viewed 317 times

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