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Design Future Profit Breakthroughs in Good Company

By Donald Mitchell

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Published: 16Sep2008
Word count: 421
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The way a team plays as a whole determines its success. You may have the greatest bunch of individual stars in the world, but if they don't play together, the club won't be worth a dime.

— Babe Ruth

Recovering alcoholics have support groups. So do those who abuse drugs. Could being in good company that's devoted to helping one another improve be an effective way to launch breakthrough thinking and results?

That was the question that interested me in 1989 when I cofounded Share Price Growth 100 with Carol Coles. We invited our many stock-price improvements clients to join and many did. Other companies, which hadn't been clients, were intrigued as well and joined us. Everyone shared a common desire to learn more about stock-price improvement and hoped to accomplish that result by pooling perspectives to advance mutual knowledge through cooperative efforts.

Over the next ten years, the group achieved astonishing results in revealing what worked, what didn't work, and how the lessons could be customized to an individual company. To those who were involved, the search for stock-price improvement methods felt as exciting as the project to decode the human genome: Their efforts created an accurate picture of how supply and demand for shares are influenced by what companies do.

That picture could be enlarged to describe the individual value genome for any member company: Swift, sustained stock-price growth quickly ensued for those who employed the lessons.

Impressed with these results, we extended the cooperative experiment to groups of chief executive officers, chief financial officers, and those who headed up individual business units in larger organizations. Motivated by sincere interest in performing better, these groups made breakthrough headway in many of the most intractable problems of the time: reducing the cost of capital below zero; identifying how leaders could spur much more effective innovation at all organizational levels; making productivity improvements measured in thousands of percentage points; and managing the ascent from zero to a billion dollars in annual sales in less time.

Clearly, there was no limit in sight to this collaborative way of designing and implementing improvements. We could just go on working with executives through such collaborations to create new helpful solution after new helpful solution. That was our plan.

What are you doing to find talented executives and entrepreneurs with whom you can collaborate to make mutual profit breakthroughs?

If no existing group fits your needs, start your own!

Copyright 2008 Donald W. Mitchell, All Rights Reserved

Donald Mitchell is chairman of Mitchell and Company, a strategy and financial consulting firm in Weston, MA. He is coauthor of six books including The 2,000 Percent Squared Solution, The 2,000 Percent Solution, and The Ultimate Competitive Advantage. You can find free tips for accomplishing 20 times more by registering at: http://www.2000percentsolution.com .

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