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Domino Effect Triples Your Sales Earnings

By Donald Yerke

Republish: EasyPublish™ Published: 04May2008 Word count: 590 Viewed: 325 time(s) Get Free Content For Your Site

Earnings increase immediately for a salesperson using the "domino effect." The options of skepticism or delay are not viable options to you. Otherwise you will be thrown among the masses of salespeople facing the 20 to 1 odds of avoiding failure.

Determination to succeed separates average from exceptional.Got the determination? Read on.

The laws of sales survival say breaking traditional company sales rules points in the direction of salvation. In any type of sales, do not envy the successful ones. They have discovered how put the odds in their favor. Applying the domino effect introduces from ground zero the ultimate pieces that few salespeople have ever grasped.

There are only 3 pieces used in creating the domino effect. All must be applied in order for you to triple your sales earnings. The three blocks are (1) a working leads system, (2) increasing sales by repetition of your sales skills, (3) confidence enhancement producing a higher closing ratio and increasing premium policy size. One piece leads directly to the next. If one piece falls so do all the rest, along with you.

The First domino you must turn upright is named "leads". For most salespeople is the hardest, yet most critical.

A genuine lead is rarely company provided. The true lead is an interested qualified person requesting information on a product you are experienced in selling, residing in a reasonable driving distance. For the ground zero domino to stay upside, you should start with 2 or 3 good lead appointments daily. The average career insurance person is lucky to acquire two or three valid leads, covering a portfolio of products, during a week's time.

Personally spending $450 or so, allows sending out 1,000 piece bulk mail sales post cards.. You must make sure the carefully written sales piece only goes out to prospective clients matched to a product you are familiar in selling! This introduces receiving accurate prospect lead responses. In reality a minimum of $2,000 in commissions or profits is reasonable. Immediately take $450 out of this return, and repeat the process over.

This pops up the second domino, simply marked "selling skills".

Seeing more people by paying for good leads, automatically builds up skills. Yes practice does lead to selling. Your sales presentation starts flowing naturally, and you see your prospect intensely listening to your offering. But you can't stop investing in leads, or both dominoes will tumble over.

The last domino suddenly springs upward, almost on its own. Your selling skills have elevated the "confidence" domino to spring into the third slot.

Confidence is rarely born, but usually earned. Use your knowledge to mastering the streamlined products sold most often. Increasing and repeating sales presentations, along with product knowledge earns you confidence. No more jitters, no more income fears. Instead you should almost transparently see your ratio of sales increase, plus notice a uprising trend in the average sales amount.

All three dominoes are standing tall and so are you. Don't take any shortcuts or implement any major changes or you will be back to ground zero in a flash.

Let's summarize the domino effect. Quantity and quality of constant leads + sales skills enhanced by more presentations + boosted confidence to consistently close more sales = a net income that can easily triple your current earnings. Plus you get all the credit for personally writing your own ticket. As Frank Sinatra sang, "I did it my way".

P.S. By the way, this domino effect not only applies to new sales agents, but anyone involved in the sales process.

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