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Texas Insurance Agents Rock the Country

By Donald Yerke

Republish: EasyPublish™
Published: 12May2008
Word count: 756
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In fact Texas delivers the best opportunity out of ALL 50 states

90,000 agents invading the insurance market should appear similar to hordes of revved up bulls locking horns, fighting over prime grazing turf. The number of life licensed agents exceeds Montana, Wyoming, New Mexico, Utah, Alaska, Maine, New Hampshire, Vermont, Nevada, North Dakota, South Dakota, West Virginia, Delaware, Idaho, Rhode Island, and Nebraska combined. Plus throw in your choice of either Colorado or Arizona life insurance agents. That's no bull.

Only after integrating over 20 data factors, including demographic and financial statistics can a state is measured in a rating versus all other states. The analysis results firmly proclaim that Texas life insurance agents ARE RANKED #3 closely following California and Florida.

Since the focus is highlighting life insurance selling, that 90,000 agent number dwindles down to 60,000 agents when one category of agents is eliminated. Although these insurance producers are licensed to sell life insurance products, they often sell life polices sparingly. And collectively, these insurance companies comprise a small fraction of the life insurance sold. Their massive squad of agents is full of activity concentrating on selling auto, home, and commercial coverage. Just look in the yellow pages, and you will find listings of agent after agent advertising State Farm, Farm Bureau, AAA, Nationwide, Allstate, and similar over captive carriers. Watch television and you are blasted with Geico and Progressive ads. Before removing these agents, Texas has an unusually tiny amount of licensed life agents.

HERE TEXAS HAS A RANKING OF #1

In fact the rate of 2.68 life insurance agents per thousand residents is the lowest in the nation. Some big geographic states like Wyoming, Montana, and the Dakotas have an agent ratio almost doubling Texas. Now throw a population statistic in to tip the scales in the life agents favor. The population of Texans is exploding, growing by 7.9% just between the years 2000-2004. These figures in current years keep escalating. For newer agents this means lots of new prospects rarely approached by other agents. Experienced agents have an added bonus. With the state a low percentage of senior citizens there is plenty of room for retirement planning without overheated competition. In turn insurance marketing firms can key in on a sufficient amount of established pros to sell their life products. As a result of this, life insurance brokers have a growing encyclopedia of life insurance companies to write business for.

Insurance marketers and insurance company recruiters concentrating on independent and semi-independent agents have three additional bonuses.

The bonus is agent turnover ratio well below the national average. This provides the ability for more agents to make selling life insurance in Texas a career. Definitely this is a vast improvement over insurance sales being just a temporary job. A second bonus is discovered by reviewing the 60,000 revised net life producer figures explained above and compare it to the fact that 40,000 of these life insurance agents are independent or semi-independent. For marketers and recruiters this produces a positive ratio figure exceeding normal boundaries.

The last fact is one that sure has marketers and those selling products to insurance agents leaping quickly to grab a sure fire opportunity. Nothing to these guys can beat the lack of competition. Texas has the 2nd highest number of brokers, but drops down currently to #12 on the amount of mailers and calls made to life agents. If this is your area of marketing, you are smart to act fast. Right now better than imagined results are obtainable. In another year when your competition wises up, all this can rapidly change. A marketing tip. Keep your attention streamlined toward outside the big city limits. The five largest counties in Texas are hit 2 to 3 times as hard as the 80+ remaining counties. Unless absolutely necessary, concentrate on 80 counties where cattle outnumber residents. You do not pass go until you hit the range of small towns. Target these areas twice, once now, and again 2 months later. Starting with the often overlooked 55% of agents will greatly enhance interest and response to your product. This is a state where your agent selection quality must greatly outweigh quantity. For a life insurance agent, an insurance marketer, or a product seller profitable results are yours. Act now and capture a lion's share, before the competition battle begins. texas insurance agents,Life insurance agent,texas life insurance agents,insurance marketer,markets,recruiters,selling,inisurance,market,agents,products

Don Yerke is the founder, marketing adviser, and article writer at Direct Mailing List Brokers. Explore the website at http://www.direct-marketing-mailing-lists-brokers.com The firm is the foremost business for providing refined lists. Uncommon articles and advice inspire you to read more. Warning, Don's articles are full of tested researched information others dare not publish.

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