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Articles by Donna Gunter

  • Referral Marketing Tips: 3 Expert Strategies to Prevent A Great Referral From Going Bad
    In the course of my business, I routinely make referrals to other products and business service providers that I know or use regularly. However, referrals don't always go as I like. Try as you might, you can't control the results that your referrals have with the businesses to whom you make the referral. Here are 3 proven strategies that I use in my referral-making process that work for me 99% of the time:
    Published 14Apr2012, viewed 35 times
  • 9 Secrets to Help You Successfully Apply for a Second Mortgage
    People usually inquire for a second mortgage or home equity loan when they need money for debt consolidation, to pay large financial strains or for home remodeling and home improvement. Which you choose depends on your needs, but the application and approval procedure is similar for both. These nine tips will help your loan process be as hitch-free as possible:
    Published 18Dec2011, viewed 97 times
  • Avoiding Downpayments with 80/20 Mortgages
    Getting together ample money for a downpayment can be rather difficult for many persons these days. It usually takes many years to be able to get enough. Now, though, there is a way that you can obtain the finances for your place even without a downpayment of any kind. Here are some tips and information about 80|20 mortgages.
    Published 17Dec2011, viewed 112 times
  • Bad Credit Home Loan Mortgage Services -- 3 Ways to Avoid Getting Ripped Off
    When you're searching for bad credit home loan mortgage services, there are 3 important things to watch out for. Predatory lenders are typical among bad credit home loan lenders, so it's important to watch for clues of an unscrupulous lender. However, if you carefully conduct your search and fully explore all of the details, you'll be able to find the best mortgage services for your specific financial position.
    Published 16Dec2011, viewed 88 times
  • Article Marketing: How to Use Keywords to Optimize Your Articles for Greater Traffic
    Article marketing is responsible for the greatest amount of traffic to my site. When I stop submitting articles, my traffic takes a nose-dive. The feature of this strategy that sends traffic to my site is that I make sure that my article is keyword-optimized. Here are my top 4 strategies for optimizing my articles to get more traffic to my site:
    Published 28Nov2011, viewed 122 times
  • 6 Quick Ways to Stabilize Your Business with Multiple Revenue Streams
    Creating a diversified business where you have multiple streams of income is the key to success with an online service business. If one income stream tapers off for a time, you are adequately covered by the others. The easiest way to create multiple streams of revenue is to create off-shoots of what you're already doing serving the same target market. Here are 6 quick ways to stabilize your business with multiple streams of income:
    Published 26Nov2011, viewed 217 times
  • 10 Proven Methods to Promote Your Free Client Attraction Device
    Your client attraction device is the information that you give away on your site in exchange for a visitor's name and email address to help you build your list. Unfortunately, just like a product that you sell on your site, your client attraction device also has to be promoted. Here are the 10 most effective ways to promote your client attraction device:
    Published 23Nov2011, viewed 94 times
  • 6 Proven Strategies in Helping Introverts Easily and Effortlessly Market Themselves
    "I hate to market myself" is a very common complaint I hear from many of my clients. It's imperative that you get over this stigma (or move beyond it), for without marketing, nothing happens. What are the best ways for introverts to promote themselves in a way that doesn't feel overly promotional? Here are 6 proven strategies to help introverts easily and effortlessly market themselves:
    Published 22Nov2011, viewed 185 times
  • Blog Marketing: 4 Best-Kept Secret Strategies to Double Your Blog Subscribers
    Many blog readers still prefer to get blog updates via email. Since I have no idea of how many people read my blog through an RSS reader, as there is no way to track that number, I began to do some research on how to better harness my blog subscribers and increase my subscriber base. Here are the 4 strategies you can implement to double the number of blog subscribers to your blog:
    Published 19Jun2011, viewed 69 times
  • 7 Most Effective Tasks to Authentically Outsource in Your Social Media Marketing
    Social networking can take up more time than you realize. Is there any way to authentically outsource your social networking so that this marketing activity doesn't become another drain on your already too-full schedule? Here are the 7 most effective social media marketing tasks you can outsource:
    Published 19Jun2011, viewed 92 times
  • Blog Marketing: 4 Best-Kept Secret Strategies to Double Your Blog Subscribers
    Many blog readers still prefer to get blog updates via email. Since I have no idea of how many people read my blog through an RSS reader, as there is no way to track that number, I began to do some research on how to better harness my blog subscribers and increase my subscriber base. Here are the 4 strategies you can implement to double the number of blog subscribers to your blog:
    Published 03Jan2011, viewed 204 times
  • 3 Ways to Improve Customer Service with Help Desk Software
    As your business grows and you begin to develop products and programs, the number of customer service issues increases. You begin to look for a way to delegate this task. That's when a system set up using help desk software comes in handy. Here are 3 ways that help desk software can help you improve your customer service:
    Published 13Oct2010, viewed 248 times
  • 10 Steps to Triple Your Prospect Conversions with an Email Mini-Course
    I've been giving away a PDF ebook as my client attraction device to entice prospects to sign up for my list. I've discovered that many people download my ebook and then never open it, so my rate of converting a customer prospect to a buyer isn't as high as I'd like. Here's how you can create your own client attraction ecourse to help you triple your conversion rate:
    Published 11Oct2010, viewed 178 times
  • Teleseminar Marketing: 10 Secrets to Being the Guest Expert EVERYONE Wants to Interview
    I interview guest experts every month as one of the benefits offered on my membership site. Sometimes getting the info from the expert (or the expert's assistant) is easy and other times it's a nightmare. How can you make it easy for your colleagues to ask you to speak to their group or their membership? Here are 10 elements that you can provide in your information packet to make it painless for your host to ask you to be a guest:
    Published 08Oct2010, viewed 304 times
  • Do You Use Your Introversion as An Excuse for Not Marketing Yourself?
    I've often been complimented on my ability to be fearless. Most surprising was that I'd do these things given my natural introverted personality. What I have learned from these experiences is that there are two little-discussed traits that separate successful introverted entrepreneurs from those who aren't successful.
    Published 07Oct2010, viewed 227 times
  • Step-by-Step Internet Marketing Action Plan to Keep Your Client Pipeline Full
    The biggest issue small business owners have with marketing is paying attention to marketing tasks when they're trying to run their business. It's only when you decide to integrate marketing into your daily, weekly, monthly, and quarterly routines that it becomes a habit that you no longer have to think about. To help you along, here's what I'm doing on a regular basis to market my business online:
    Published 01Oct2010, viewed 180 times
  • 5 Step Introvert Guide to Getting More Clients from Your Industry's Top 20 Influencers
    A common piece of advice for growing a new business is to develop a Team 100 List. To complete this list, you had to brainstorm the names of 100 business owners in various industries with whom you were acquainted who would be willing to help you promote your business. As an introvert, I always found this task overwhelming. Here's how introverts can get referrals and more clients from the top 20 influencers in their industry.
    Published 01Oct2010, viewed 184 times
  • Automate Your Marketing: 5 Most Effective Automated Marketing Tasks for More Clients
    Having to market your business is difficult for most business owners and is often pushed to the side when the demands become too great and your client load becomes too heavy. Being able to automate a number of your marketing tasks so that they occur automatically for you ensures your well never runs dry. Here are the 5 most effective marketing tasks to automate in your online business:
    Published 14Aug2010, viewed 184 times
  • 10 Steps to Creating a Lead-Generating Authority Web Site
    One of the most effective client attraction strategies you can create for your business is to develop an authority web site. An authority web site is one based on a specific topic, and these types of sites are usually found at the top of search engine results. Here are 10 steps that online service business owners can follow to create an authority web site for their business:
    Published 08Sep2010, viewed 227 times
  • 3 Secrets to Overcoming Your Fear of Self-Promotion
    Learning to promote yourself in your business is a huge stumbling block for many online business owners. Many highly qualified workers are passed over for promotions they deserve because they haven't figured out how to promote themselves within their own company. This fear of self-promotion follows many service business owners into the self-employment world, as well. Here are 3 tips to help you overcome your fear of self-promotion:
    Published 04Sep2010, viewed 142 times
  • Signature System: 5 Proven Steps to Creating a Signature Program That Attracts Clients Like Crazy!
    If you teach what you know in some way (as a speaker, author, coach, trainer, or consultant), you'll soon discover that no one buys training, consulting or coaching. They buy a solution to their problems. So, rather than trying to sell your service, sell a signature program system that helps your target market achieve measurable results. Here are the 5 steps to follow to help you create your own signature system:
    Published 28Aug2010, viewed 279 times
  • Drive Traffic to Your Site with a 6-Step Blog Comments Blueprint
    One of the most effective ways to drive traffic to your web site is by commenting on other people's blogs. Serious bloggers value great content over everything else, and only value those comments that are on topic and enhance or add to the conversation on their blog. Here's your 6-step blueprint to driving traffic to your site via blog comments:
    Published 26Aug2010, viewed 429 times
  • Internet Marketing for Introverts: Use Your Gifts to Attract All the Clients You Need
    What many introverts fail to realize is that they have all that they need at their disposal to effectively market their businesses online. All they have to do is tap into their quiet gifts, which tend to revolve around writing, researching, and listening, and they are good to go! Here's how I discovered my "ah-ha!" introvert moment:
    Published 18Aug2010, viewed 444 times
  • SEO Tips: 10 Most Important Inbound Links You Must Have to Your Site
    The one constant and reliable strategy in search engine optimization over the years is that sites with a variety of high quality backlinks trump their competition in the search engine results pages. These links can bring potential customers to your site, increase the number of visitors to your site, and dramatically improve your search engine rankings. Here are the 10 most important inbound links you must have to your site:
    Published 22Apr2010, viewed 368 times
  • 5 Proven Tactics to Uplevel Your Client Base
    Do you have clients who constantly complain that they can't afford to pay you? If your entire client base is filled with people who can't afford to pay you what you need to charge to stay in business, then you've got a major problem. You are working with the wrong segment of your target market. Here's how you can uplevel your client base to get in front of more affluent clients:
    Published 10Apr2010, viewed 170 times
  • Recurring Income Tips: 13 Examples of Continuity Income in a Service-Based Business
    Tired of the day-to-day struggle of chasing one client to the next? Want a better way to run your business that enables you to better predict your monthly income? One of the best ways to stabilize your income when you're a self-employed service professional is to create a monthly recurring source of income for yourself, commonly referred to as a continuity program. Here are 13 examples of how I've seen recurring income for services offered:
    Published 01Apr2010, viewed 235 times
  • Article Marketing: Top 7 Out-of-the-Box Ideas to Get Your Articles Published Online
    Not all publications or blogs serving my industry or my target market are on the distribution list for the well-known, high traffic article directories. To ramp up the syndication of my articles, I also submit them to specialty or niche publications. Here are my 7 best out-of-the-box ideas to find publications and sites that are frequented by your target market and might publish your articles:
    Published 15Mar2010, viewed 172 times
  • Marketing Tips: The Internet Marketing Secret That Stops Small Business Owners in Their Tracks
    All of my clients are exceptional at the service they provide for their clients. However, many of them have a hard time filling their practices and finding clients. Almost without fail, they tell me that this is a marketing problem. It is a marketing problem, but not the type they think it is. The same problem is the Internet marketing secret that stops small service business owners in their tracks, every time.
    Published 13Feb2010, viewed 333 times
  • Article Marketing: 7 Essential Elements of an Article Resource Box That Gets Clicked
    Distributing your articles to various article banks and directories online won't work for you unless you have a well-developed resource box. A great resource box is important to the success of your article marketing efforts because it is the key element that will drive traffic back to your site. Here are the 7 essential elements that you need to include in your resource box for maximum clickability:
    Published 03Mar2010, viewed 229 times
  • What To Do If Your Facebook or Twitter Account is Hacked
    It's no longer a matter of IF your Twitter or Facebook account will be hacked, but simply WHEN. Many of the messages from a hacked account are linked to a virus or some type of malware that either infects your computer or will gain access to your account and send all of your friends and followers spammy messages. Here are steps you can take if your Twitter or Facebook account is hacked:
    Published 27Feb2010, viewed 1237 times
  • Copywriting Tips: 13 Steps to Creating the Perfect Sales Letter Template
    The most challenging piece of product creation is the creation of the sales letter landing page where you talk about and sell your product. Creating an effective sales letter is really all about following a formula. Here are 13 steps to help you create the perfect sales letter for your product or service:
    Published 25Feb2010, viewed 290 times
  • Marketing Results: 7 Crucial Stats You Need to Track Your Marketing Success
    It is imperative to determine what is important for you to track in your marketing. Whether you set up your system in a document or spreadsheet, you'll be amazed at the power that you feel when you view the numbers from week to week and can spot trends developing or problem spots that need a solution. Here are 7 statistics that I track in my weekly marketing tracking system:
    Published 21Feb2010, viewed 197 times
  • How to Get 95% of Your Clients from Internet Marketing
    Internet marketing is quite powerful, especially if you reside in a rural area or don't especially care for live networking events. If you're starting an online service business from scratch, or even if you've been in business a few years, here are the 21 steps I recommend that you follow to get 95% of your clients from Internet marketing:
    Published 19Feb2010, viewed 177 times
  • Business Planning: Your 17-Point New Year's Business Inventory and Cleanup
    A new year brings the urge to purge things from your business and begin anew. This act leaves you free to focus on what remains. However, what remains for many online business owners is electronic clutter, which is where they get stuck. To help you track these electronic pieces of your business, here are 17 points to include in your online business inventory:
    Published 11Feb2010, viewed 254 times
  • Copywriting Tips: How to Market Benefits vs Features
    One of the most difficult concepts to grasp for online business owners who are writing their own sales copy is to write about the benefits of your product/service, rather than the features. Less than 10% of business owners truly understand it. Not surprisingly, it's also the primary reason that so many marketing campaigns fail. Here's how you can successfully distinguish features from benefits for your customer prospects:
    Published 06Feb2010, viewed 194 times
  • 7 Strategies for Building Online Relationships with Industry VIPs
    One of the most difficult aspects of being an independent service professional is being seen as credible and as a viable expert in your industry. With the advent of Internet marketing, that time process has been greatly accelerated. Here are 7 strategies that will help you build successful relationships with your industry VIPs:
    Published 23Dec2009, viewed 1382 times
  • How to Become Your Industry's Leading Expert in 30 Days
    Many solo service professionals wonder how they will ever become known in their industry. How do you create trust and authenticity with your target market and be seen as a real, true expert rather than as a sham? One of the easiest and quickest ways to do this is by interviewing experts in your industry. Here are the 10 steps you can follow to help you become your industry's leading expert in 30 days by conducting expert interviews:
    Published 19Dec2009, viewed 633 times
  • 5 Secrets to Turbocharging Your Online Business with a Telesummit, Today!
    A telesummit is a virtual online conference that offers a line-up of varied speakers over a period of time. The telesummit is usually organized by a theme or for a particular target market. The free "live" telesummit model is the one that I thinks offers the most possiblity for helping accelerate your business growth. Here are 5 secrets to turcharging your online business with a telesummit:
    Published 17Dec2009, viewed 1205 times
  • 15 Powerful Ways to Promote Your Teleclass
    Teleclasses provide a platform for online service business owners to connect virtually with prospects around the world via a teleconference bridge line and share information with them. Many service professionals use paid or free teleseminars to grow their lists, establish their expertise, and deliver training and coaching programs. Here are 15 ways for you to promote your upcoming teleclass:
    Published 16Dec2009, viewed 681 times
  • Ethical Bribes: 10 Most Effective Client Attraction Device Giveaways
    One of the quickest ways to build your email marketing list is by creating an ethical bribe, or a client attraction device. This free giveaway serves to entice visitors to your site to sign up for your email list because they want to access your solution to their problem proffered in your email list opt-in box. Here are 10 ideas that you can use to package your information into a valuable ethical bribe for your web site:
    Published 28Nov2009, viewed 903 times
  • Top 10 Firefox Browser Plugins
    I recently fired Internet Explorer as my primary browser and replaced it with the Firefox browser. The ability to customize Firefox with over 1500 plug-in extensions is what makes this open-source browser so special. However the large number of options makes it tough to know what's worth installing and what's will be a complete waste of your time. Out of these, here are my top 10 Firefox extensions:
    Published 01Nov2009, viewed 813 times
  • 7 Reasons Why an Online Business is the PERFECT Business for Introverts
    Introverts often take a beating in regular employment, as by-and-large they are an outnumbered minority. In many cases, entrepreneurship is the way that introverts choose to make a living, and the structure of how an online business is run offers some key advantages for introverts. Here are 7 reasons why an online business may be ideal for you:
    Published 30Oct2009, viewed 241 times
  • How to Use Your Ezine Thank You Page to Create a One Time Offer
    Many times, when you sign up for a free giveaway or purchase an item, you are taken to an OTO (One Time Offer) page, where you'll be given the opportunity to purchase a "never to be seen again, one time offer," which is a product that has been discounted for one time only during this one particular transaction. Here's how I decided to implement this strategy:
    Published 25Oct2009, viewed 292 times
  • Business Planning: 4 Steps to Creating Your Online Business Model Blueprint
    Your business model doesn't have to be at all complex, but should provide the guiding force for all that you do, like guiding you to the opportunities to accept, the joint ventures and strategic alliances to pursue, and the new ideas you should retain and develop. Here's are the 4 steps I'm following as I redesign the blueprint for my online business model:
    Published 23Oct2009, viewed 316 times
  • Twitter Marketing: How to be Follow-Worthy on Twitter
    "How do I get more followers on Twitter?" is a question I'm often asked. Paying someone to find followers for you isn't the answer. What works better is providing useful, helpful information to those who follow you. Do this long enough and word will spread about you and your number of followers will increase. Here are the 7 ways you can become follow-worthy on Twitter:
    Published 26Sep2009, viewed 897 times
  • Amazon.com Marketing: How to Get Your Blog Published on Amazon's Kindle
    Amazon's Kindle is a electronic book-reading device that now permits blog publishers to have their blogs available to Kindle readers, as well, for a small monthly fee. How can you get your blog distributed on the Kindle? Here are the 6 easy steps to Kindle publication:
    Published 12Sep2009, viewed 298 times
  • Client Testimonial Tips: 10 Most Effective Questions for Take-Action Testimonials
    Client testimonials are a vital factor in establishing a relationship of trust with new visitors to your site. How do you go about getting testimonials that are compelling and make your visitors take action? Here are ten questions you can ask your clients to get results-oriented testimonials for your online business:
    Published 01Aug2009, viewed 482 times
  • Ezine Marketing: How to Triple Your Ezine Opt-ins With a Squeeze Page
    A squeeze page is a landing page with one purpose -- convince the visitor to enter her name and email address to join your list and/or receive your giveaway. It's possible to create an effective squeeze page without harming your traffic volume or SEO efforts. Here are the 10 essential components you need to create an effective squeeze page for your ezine:
    Published 13Aug2009, viewed 325 times
  • Internet Marketing: The #1 Marketing Mistake Made By 75% of Online Business Owners
    Do you have an inbox filled with emails promoting yet another new marketing strategy or promising results that will cure all of your marketing ills? Most of the strategies are flash-in-the-pan -- here today and gone tomorrow. Discover the one secret to internet marketing success and how to avoid the #1 internet marketing mistake made by 75% of online business owners.
    Published 13Jul2009, viewed 900 times
  • 5 Best Strategies to Develop a Responsive Email List
    Whether you have a 500-person list or a 5000-person list, the rate at which they respond to your offers ties directly in with how well they know, like and trust you and see you as the expert providing answers to the problems keeping them awake at night. Here are the 5 strategies you can employ to develop a responsive email list.
    Published 31Jul2009, viewed 316 times
  • 5 Secrets to Creating a Powerful Google Profile
    When I want to check out a prospective client or vendor, I Google the person's name and see how well-known they are online and what they have to say. I've discovered that their social media profiles show up high in the search results. Google has started giving these well-known social networking sites a run for their money by creating their own online profile option.
    Published 26Jul2009, viewed 435 times
  • 7 Secrets to Successful Keyword Research
    As people search for information online, they use keywords to find the information that they are seeking. In order to be found online by your target market, you need insight about the keywords they use to search for a business like yours. The quickest way to gain that insight is by conducting thorough keyword research campaign.
    Published 19Jul2009, viewed 306 times
  • 7 Strategies to Finding Your Target Market on Twitter
    The best way to use Twitter in your business is by having followers in your target market. Fewer followers that are members of your target market are much more useful to your business than lots of followers who come from everywhere. How do you find members of your target market on Twitter? Here are my top 5 strategies:
    Published 18Jul2009, viewed 641 times
  • 5 Most Effective Online Continuity Program Models
    Online business owners need to seriously think about changing their business model to include the concept of recurring revenue. This passive revenue model brings in regular recurring income on a weekly or monthly basis from the same customers. Here are the 5 most effective online continuity program models to consider for your online business:
    Published 12Jul2009, viewed 295 times
  • Social Networking: 10 Steps to Finding Your Target Market in Facebook
    Marketing on social networking sites can help you increase the size of your email list and help you grow your business. The key to success with social network marketing is making sure that members of your target market are in your network. Whether you're an experienced social networker or just a newbie, here are 10 secrets to growing your target market network in Facebook:
    Published 12Jul2009, viewed 418 times
  • 8 Secrets to Fill Your Business in 60 Days
    Filling your business with prospects eager to buy is a daunting task for any online business owner. However, there is an easy-to-replicate system that, when followed exactly, will help you fill your business in 60 days.
    Published 02Jul2009, viewed 368 times
  • 3 Secrets to Avoiding Isolation an an Online Entrepreneur
    Working at home in your online business can be terribly isolating, especially if you're accustomed to a work environment filled with lots of people. Even though you may work alone, there's no reason you have to be isolated from the world. Here are 3 secrets to help you avoid isolation as you manage your online business:
    Published 02Jul2009, viewed 258 times
  • How to Create Your Target Market Profile
    Once you have defined that target market, you're overwhelmed with all the details and facts you have collected and may have no idea about how to use this information. Creating your online marketing materials with one member of your target market in mind is often easier than by thinking of them all. To help you in this effort, create a target market profile.
    Published 31May2009, viewed 507 times
  • How to Stand Out: Differentiate Your Business with Authenticity
    Do you regularly incorporate your personality into your business so that your ideal clients are naturally drawn to you? Playing to your gifts and being who you are for a living is an extraordinarily rewarding way to run your business. Here's a unique way to make your business stand out in a crowd:
    Published 30Apr2009, viewed 390 times
  • Joint Ventures: The 4 Secret Questions You MUST Answer Before Seeking Joint Venture Partners
    Joint venture partnerships are a very effective way to rapidly increase your sales and grow your business. However, if done the wrong way, this strategy will blow up in your face. There are a few simple steps you should take BEFORE seeking out any joint venture partners or strategic alliances. Here are 4 secrets to success in your joint venture partnership request:
    Published 19Apr2009, viewed 542 times
  • 10 Best Strategies to Massively Increase Your Visibility Online
    Increasing online visibility is the goal of most online business owners. There are many options available to increase your visibility, but only a handful that are able to stand the test of time. Here are my 10 most effective strategies to massively increase your visibility online:
    Published 21Mar2009, viewed 370 times
  • 5 Secrets to Moving the Free Line With Your Client-Capturing Device
    Email marketing continues to be a viable marketing strategy. However, in order to convince savvy Internet searchers that they should do business with you, you need to up the ante and create more offerings and greater content in your website giveaway. Here are 5 secrets to enhance your client-attraction device on your website:
    Published 15Mar2009, viewed 412 times
  • Data Recovery: 10 Most Effective Computer Backup Tools
    How do you continue to work when your computer goes down? If you have a backup computer that's synchronized to your primary computer, it becomes much easier to move forward. However, if you don't and have to resort a new or borrowed computer while yours is being repaired, here are 10 computer backup tools to help you get back up and running quickly:
    Published 07Mar2009, viewed 318 times
  • 20 Best Blog Post Ideas for Small Business Blogging
    Running out of ideas for posts for your blog? To keep your blog active and healthy, I recommend blogging at least 3 times per week. Remember, blog posts don't have to be long and complicated. Here are 20 ideas you can use to help you create a blog post when you're stuck for an idea:
    Published 21Feb2009, viewed 568 times
  • 10 Steps to Testing the Viability of Your Online Business Idea That Won't Break the Bank
    Starting an online business is a very low-risk way to put your toe in the entrepreneurial pond because the start up costs are minimal. Despite these benefits, an online business is just like any other and needs to be researched before starting to determine if there's a need in the marketplace. How do you determine if your online business idea will sink or swim? Here are 10 steps you can take to test your idea without breaking the bank:
    Published 07Feb2009, viewed 334 times
  • Search Engine Optimization: 11 Basic SEO Strategies for Beginners
    Search engine optimization is the process getting your website ready to be found in organic webs searches. Even a new business owner who creates and updates her own websites can implement some very basic SEO strategies to make her website appear higher in the organic rankings on certain keyword searches. Here are the 11 strategies that I regularly implement on my sites for better SEO positioning:
    Published 17Dec2008, viewed 368 times
  • Social Networking: 7 Steps to More Traffic by Connecting and Repurposing Your Social Marketing
    As you become more heavily involved in social networking, you may quickly became frustrated with having to update your status at numerous sites, as well as trying to figure out how to introduce your blog, articles, and ezine to your social networking audiences. After much trial and error, here's how I connect and repurpose all of my social marketing strategies:
    Published 27Nov2008, viewed 405 times
  • Is It Time to Quit, or Are You Simply Afraid?
    As a business owner, you often want to give up on your business, especially when times get tough. When is the right time to quit, and when should you persevere? It's a matter of determining whether you're at a dead-end, or you're in a dip. Here's how you can make the distinction for yourself and decide upon your course of action.
    Published 07Nov2008, viewed 343 times
  • 10 Secrets to Using Twitter to Attract More Followers and Get More Clients
    Many small business owners create Twitter accounts solely for marketing their businesses., However, once they're signed up, they wonder, "What do I Twitter about? How do I market my business with this tool?" Here are 10 strategies that I use regularly to marketing my business and my expertise via Twitter:
    Published 01Nov2008, viewed 348 times
  • Facebook in 15 Minutes a Day
    Social networking can take up your entire day, if you allow it. How can you possibly get any work done in your business or for your clients at this rate? You can actually handle most of your Facebook tasks in as little as 15 minutes per day. Here's what I do when I log into my account each morning:
    Published 23Oct2008, viewed 497 times
  • My Top 7 Essential Twitter Tools
    The microblogging platform, Twitter, and how Twitter has taken the online marketing world by storm. While Twitter is pretty easy to use, there's an overwhelming amount of tools, plug-ins and applications being developed to support it. How can you determine which ones will best support you in your use of Twitter? I've tried to sort though all of the junk, and come up with my 7 essential Twitter tools:
    Published 16Oct2008, viewed 526 times
  • Leverage Your Expertise: Create a Fixed Term Membership Program
    "Fixed term memberships" refer to a membership that consists of weekly content shared via autoresponder to paid members for a specified period of time. In many ways, a fixed term membership offers great advantages over a traditional subscription membership site. Here are 7 reasons why this business model makes sense for service business owners.
    Published 09Oct2008, viewed 333 times
  • Client Attraction: 4 Deadly Mistakes to Avoid if You Want a Full Practice
    Many independent service professionals insist that they want additional clients, but haven't really put the groundwork in place to accommodate them. Even though many of you say that you are, your words may give one message, but your actions give a completely different message. Here are 4 deadly mistakes you want to avoid if you want a full and thriving practice.
    Published 02Oct2008, viewed 347 times
  • List Building: 7 Steps to Grow Your Email List with Twitter
    Twitter is a microblogging platform that has taken the business world by storm. The purpose of Twitter is to post short updates (not to exceed 140 characters) about what you're doing at the moment, read the updates of others whom you're following, and comment and reply on what they're doing. As I became accustomed to posting regular updates, I began to wonder if I was missing a key business marketing strategy in the process.
    Published 11Sep2008, viewed 561 times
  • Website Marketing: 4 Secrets to Making More Sales from Content Pages
    Once you begin to add content to your site, your traffic begins to increase, and up to 60% of your traffic may come from the content on your site. Here are 4 secret strategies that you can use right away to begin making sales from your content pages.
    Published 22Aug2008, viewed 323 times
  • Online Marketing to Prospects: 6 Secrets to Ensure Your Prospect Well Never Runs Dry
    Service business owners, once they become busy working with current clients, no longer make the time to market their businesses. It's only when business has dropped off that they frantically begin marketing their businesses again, More than 50% of service business owners experience this feast or famine scenario.
    Published 15Aug2008, viewed 500 times
  • Recession Proof Marketing: 7 Ways to Jumpstart Your Internet Marketing That Won't Break the Bank
    Virtual businesses don't experience same economic highs and lows in the same way as the rest of the country (or the world). However, there is a "recession", or a point in which there's a downturn or a decline of income in every business. If you don't continue to marketing your business, even in times of recession, how will people continue to find out about you?
    Published 25Jul2008, viewed 422 times
  • Elevator Pitch: 7 Steps to a Killer 30-Second Commercial That Works Every Time
    Even though your business may be completely Internet based, there are still numerous times when you need to give your elevator pitch (elevator speech), or your 30-second commercial that explains what you do and how you do it. Having a ready-made elevator pitch at your disposal continues to be an important online marketing tool that you need to continuously sharpen.
    Published 18Jul2008, viewed 413 times
  • Pricing Strategies: How Much Do I Charge for My Service?
    Determining what to charge your clients is often not as easy as you might think. After you determine your overhead and the rate you need to charge to meet you expenses and make a profit, you may end up with a price that you're not comfortable with charging. Here's how you can overcome your "emotional price point" barrier and run a profitable business.
    Published 11Jul2008, viewed 450 times
  • 5 Critical Questions To Ask BEFORE You Hire a Web Designer
    The creation of your online presence can be a very expensive failure or a much-heralded success. Before hiring a website designer, make sure s/he answers these 5 critical questions to your satisfaction, and you'll be on the path to a profitable relationship with a talented professional who can help your online business grow.
    Published 03Jul2008, viewed 548 times
  • Marketing Plan: How to Create an Internet Marketing Action Plan That Gets Results
    Keeping up with ongoing marketing tasks can be overwhelming. Many online business owners are so wrapped up in working on their business that they don't make time to work in the business, like performing regular marketing tasks. Consequently, they often experience slow times in their business because they begin to market themselves only when the prospect pool has dried up.
    Published 30Jun2008, viewed 445 times
  • Press Releases: 10 New Rules to Get a Flood of Traffic from Online Publicity
    In today's marketing environment, submitting press releases online is a very viable strategy for attracting attention to your website and to your business. However, the strategy is very underutilized by online service businesses because many of us are still operating under the rules of traditional press releases. Many of the traditional rules of writing press releases no longer apply in today's Internet marketing age.
    Published 19Jun2008, viewed 374 times
  • 7 Reasons Blogsites Attract More Visitors and Help You Get More Clients Online
    More and more online service business owners choosing blogsites over traditional websites. Some who have started with a traditional website have switched over to a blogsite in the last year. Here are 7 reasons why a blogsite attracts more visitors and helps you get more clients online than a traditional website.
    Published 13Jun2008, viewed 345 times
  • How Perfectionism Kills the Online Entrepreneur
    How many times have you failed to take action on releasing a new product or service because it wasn't perfect? Probably more times than you care to admit. The need for perfection is simply another excuse to procrastinate and take no action. Inaction is safe because you're not putting yourself out there to the world to face possible criticism.
    Published 05Jun2008, viewed 311 times
  • Website Marketing: Dramatically Increase Your Conversions with a Clear Call to Action
    The design of many websites leaves the visitor at a loss about what to do next. Some sites make no request at all, while others try and send the visitor in too many directions at once. How do you get your visitor to stay on your site and convert to a prospect? By presenting one clear call to action on every page of your site.
    Published 23May2008, viewed 356 times
  • 5 Secrets to Selling More Teleclasses with Transcripts
    While iPods and other mp3 players have taken the world by storm, many people still learn best visually. This means they would much rather read something than listen to it. The Internet now offers tons of learning by audio, with mp3 files of podcasts, teleclasses and webinars being the most popular. If you offer teleclasses or webinars as a part of your business model, here are 5 reasons you should offer transcripts with your teleclasses.
    Published 17May2008, viewed 341 times
  • Create a Coaching Program for Your Multiple Streams of Income Funnel
    Whatever your profession, you've amassed a great deal of information in your field or industry. There's an eager and willing audience who will gladly pay for your information and experience. One of the best ways to package and market what you have learned is through the addition of a coaching program to your product and service offerings.
    Published 08May2008, viewed 396 times
  • Client Attraction: 6 Questions to Ask to Discover Your Brilliance
    Sometimes it pays to be a "jill of all trades" when you're a service business owner, but ultimately you probably discover that there are some things you like to do for clients better than others. Figuring out what you truly love to do in your work with your clients is key to your success -- and theirs.
    Published 01May2008, viewed 492 times
  • Ezine Marketing: 5 Ways to Skyrocket Your Ezine Open Rate
    If you're using your ezine as your "stay in touch" device for your email list as the way your prospects get to like, know and trust you so that you'll be the top of mind person they contact when they are ready to fix the problem that ails them, then you want to ensure that as many of them as possible open your ezine when it arrives.
    Published 25Apr2008, viewed 448 times
  • 7 Steps to Creating a Podcast from an Article
    Instead of reinventing the wheel by creating new content for a new marketing medium, the podcast, simply repurpose the material you've already created. While podcasting has always intrigued me, I never wanted to take the time to create additional content for an audience who prefers to listen to their information rather than read it.
    Published 17Apr2008, viewed 360 times
  • Top Five Ways Your Virtual Assistant Can Help You Make More Money, Today!
    The best decision you can make as an online business owner is to delegate those tasks which really don't require your time and attention. A simple way to do that is by hiring a virtual assistant. Whether you're just starting out or have been in business for awhile, the thought of bringing on a support team member can be daunting and you wonder how you'll pay for it.
    Published 10Apr2008, viewed 500 times
  • Your Article Writing Campaign Timeline
    How can you appear to be everywhere online? It's quite simple when you use this one proven strategy on a regular basis in your Internet marketing arsenal: article marketing. Here's how you can create an article marketing timeline to use every single time you create a new article.
    Published 05Apr2008, viewed 484 times
  • Ezine Advertising: 10 Steps to Writing Powerful Ezine Ads to Grow Your List
    Advertising in email newsletters with ads is one of the greatest adverting bargains available today. It can be a very effective strategy to help you grow your mailing list and drive traffic to your website. There are thousands of ezine publishers eagerly standing by to take your money for a classified ad in their publication.
    Published 28Mar2008, viewed 498 times
  • Storytelling: A Powerful Marketing Strategy for Your Online Business
    Before the advent of pencil and paper and writing, ancient peoples depended solely upon storytelling to pass along the history of their families and tribes from one generation to the next. You can create the same kind of connection to your customer base by telling your story or the story of a successful client. Stories help people create visual images of what you're trying to get across.
    Published 21Mar2008, viewed 383 times
  • Social Networking: How to Make it Work for Your Business
    It's difficult to be online these days without being bombarded with information about some aspect of social networking -- Facebook, MySpace, LinkedIn, Twitter, Ryze, Fast Pitch...the list goes on and on. Social networking can either break your business by helping you waste large quantities of time, or can help your business immeasurably. Here's are 5 strategies to help make social networking a successful marketing strategy for your business.
    Published 13Mar2008, viewed 552 times
  • Ezine Marketing: 3 Essential Components Required to Make More Sales From Your Email Newsletter
    Marketing by email newsletter is not yet dead, despite the pervasiveness of blogs and social networking. Your email newsletter is one of the most effective marketing strategies at your disposal to develop the "like, know and trust" factor with your target market. Increase your sales with these 3 essential components that every email newsletter should contain.
    Published 03Mar2008, viewed 579 times
  • Comfort Zone Buster: 5 Ways to Re-Energize Your Online Business
    One of the greatest pitfalls of online business owners is getting stuck in your own comfort zone. How would your life or business be different if you forced yourself out of your comfort zone? What is it that will make you move forward to get where you want to be? Here are 5 strategies that I use re-energize my online business when I get a bit too cozy in my comfort zone rut:
    Published 25Feb2008, viewed 375 times
  • Boost Your Online Profits with Affiliate Commissions
    One viable income stream from you business can be income derived from affiliate commissions, or money made from the referral of another's products or services. To effectively utilize this strategy, you need to implement some stipulations outlining how you make affiliate referrals, and then pick the best method for displaying your affiliate links.
    Published 14Feb2008, viewed 396 times
  • Your 7-Point Annual Website Tune-up
    In the same way that your mechanic conducts a regular inspection of your automobile, you need to conduct an annual checkup of your website. Here are 7 critical areas that need to be checked yearly on your site:
    Published 07Feb2008, viewed 440 times
  • 28 Essential Sites to Help You Invest in Yourself and Your Online Business
    Sometimes professional development is the last thing an online business owner wants to do, given her day-to-day responsibilities in running her business. However, spending a few moments each day to remain current is your industry and to what's happening around you is key to your success. Gain expert insight & advice to small business marketing techniques by becoming familiar with these 29 resources.
    Published 01Feb2008, viewed 496 times
  • 10 Essential Questions to Ask Your Target Market
    One of the most terrifying decisions an online business owner makes is the decision to refine and define their target market because they're scared of excluding people. However, the more focused you are in your marketing efforts and the better you understand and can define your target market, the easier your marketing becomes. Here are 10 questions you can ask your target market to get a better understanding of their needs:
    Published 24Jan2008, viewed 691 times
  • The Secret of Customer Appreciation
    The rule of thumb when saying thanks or giving recognition to your customers and contacts is this -- if you don't know someone well enough to pick up the phone and call him or to drop a letter in the mail to her, don't bother sending a thank you at all. How can you make your business "thank you" stand out in the crowd? By making it personal -- and unique.
    Published 10Jan2008, viewed 652 times
  • How to Sell and Market Your Ebook in 10 Easy Steps
    Electronic books, or ebooks, are one of the quickest ways to make yourself an infopreneur, or someone who makes money by selling information. The most effective way to market your ebook is via a one-page website. Here's what you need to know to successfully market your ebook via a one-page website:
    Published 06Dec2007, viewed 580 times
  • How to Write a Killer "How to" Article in 7 Easy Steps
    Writing and submitting articles to online article banks and directories is a very effective strategy for growing your online presence and demonstrating your expertise. The "how to" format is the easiest for a website visitor to read and is the easiest to write, as well. Here are the steps to use to write your own "how to" article:
    Published 29Nov2007, viewed 336 times
  • Grow Your List with an Effective Client-Capturing Device
    For online business owners, the gold is in your list. I've found that to be the case, despite any number of social marketing techniques. Here are 8 simple strategies you can implement to grow your list by ensuring your "client-capturing" device is effective.
    Published 02Nov2007, viewed 439 times
  • How to Double Your Opt-ins by Adding a Hover Ad to Your Site
    A hover ad is a type of unblockable pop-up ad that appears in your browser window from the side or top of the screen, or may just slowly float in front of the page you're viewing, or may suddenly pop in and bounce up and down for a bit. Double, or even triple, your website opt-ins by creating a hover ad with a clear call to action using these simple steps.
    Published 25Oct2007, viewed 454 times
  • Master Time Management with One Question
    What I've come to realize as a service business owner that my most valuable asset isn't my contact database or my marketing materials or my business plan. It's my time. Use this simple question to discern what's important and what's not!
    Published 11Oct2007, viewed 453 times
  • How to Use Your Website to Disqualify Your Prospects
    How many prospective clients have you spoken to recently who are great at draining your time and energy but can't seem to find the money or desire to hire you? Consequently, I implemented one strategy that has been my secret weapon in my client cultivation process -- I use my website to disqualify as many prospects as I can.
    Published 04Oct2007, viewed 344 times
  • Conducting Your Online Business Checkup
    Is your life exactly what you want right now? Use these simple 6 steps to evaluate your online business and develop an action plan to get where you want to be!
    Published 27Sep2007, viewed 349 times
  • Just Sit There and Do Nothing
    Relaxing can be tough for a Type A personality, even on vacation. Sometimes, just sitting there and doing nothing brings the best rewards for your life and business.
    Published 19Sep2007, viewed 433 times
  • How to Make Raving Fans of Your Clients (and Create Your Best Referral Partners)
    Word-of-mouth referral is one of the best strategies to employ to keep your service business full. The best way to manifest these referrals is by creating clients who are raving fans and eagerly and enthusiastically tell everyone they meet about you and your services. Here are 6 strategies you can use to create raving fan clients:
    Published 07Sep2007, viewed 670 times
  • 6 Secrets to Designing an Effective Website Opt-in Form
    The one asset that is considered to be the gold in your online business is your email list. The best way to get people on your list is to create an effective opt-in form on your website. An opt-in form is a sign up form on a website that asks for key pieces of info, like email address and name, for example, in return for sending the visitor something of value. Here are 6 secrets to help you design an effective op-in form for your site:.
    Published 02Aug2007, viewed 410 times
  • 10 Key Questions to Ask to Unlock Your Expertise
    Many business owners wrestle with this notion of "expertise", feeling certain that they don't know enough to be looked upon by anyone as an expert.Your knowledge, likes and dislikes, and life experiences are all valuable keys to help you unlock your expertise. Here are 10 questions to ask yourself to help you assess your expertise:
    Published 19Jul2007, viewed 388 times
  • How to Grow Your List and Make More Sales with Your Signature Teleseminar
    Conducting teleseminars for other people releases you from the responsibilities of marketing and promotion and registration involved with sponsoring a teleseminar. You are able to present my expertise to my target market from the comfort of my own home office. How can you add a signature teleseminar to your marketing mix? Here's my 10-step process for creating and profiting from your own signature teleseminar:
    Published 12Jul2007, viewed 362 times
  • 6 Secrets to Online Business Building Success
    The Internet marketing industry and online business industry is fraught with fraud. Building a business online is neither easy or quick. It takes time and dedication to generate the kind of results you desire. Here are 6 lessons that I believe are the "real" secrets to successfully building an online business:
    Published 05Jul2007, viewed 459 times
  • 7 Golden Rules of Online Customer Service
    Many times what we forget in this online world where so much of our customer service is automated is that, in the end, we're still doing business with other people. Do your customer service procedures create raving fans or send people away into the Internet black hole, never to be heard from again? To help you evaluate your online customer service, here are 7 standards you should consider:
    Published 28Jun2007, viewed 468 times
  • 7 Tips to Successfully Changing Your Email Newsletter Service Provider
    Switching your email newsletter list providers isn't easy, but sometimes it's the best move to make for your business. You'll create a smaller list of dedicated readers and open the door to add additional subscribers who are interested in what you have to offer. Here's 7 tips to make the changeover process easier for you:
    Published 21Jun2007, viewed 454 times
  • 2 Free Email Marketing Secrets That Will Drive Traffic to Your Site
    Using an email address that contains your domain name and appending an email signature to all of your email correspondence are two free, easy and effortless ways to promote yourself, your website, and your products or services. Here's how you can incorporate these strategies into your email marketing:
    Published 14Jun2007, viewed 504 times
  • 10 Questions to Ask Before Licensing Your Program
    Licensing your programs or products is a great way to get the word out about what you do, and have others (your licensees) pay you for the privilege of distributing your info around the globe. Here are 10 questions to consider as you determine your licensing strategy:
    Published 06Jun2007, viewed 451 times
  • 3 Real Estate Web Site Features That Convert Visitors Into Customers
    Real estate agents typically try and immediately convert their website visitors into a paying customer. Instead, initiate a relationship with your visitor. What's the secret to this relationship-building strategy? It's a simple process of including 3 must-have visitor conversion features on your website.
    Published 03Jun2007, viewed 457 times
  • 5 Tips to Starting a Successful Membership Website
    In the last few years, I have seen membership subscription websites take the Internet by storm. Most subscription sites offer their subscriptions for a fee and today, paying for information online has become the rule, rather than the exception. Here are 5 tips to consider if you want to start a membership website:
    Published 24May2007, viewed 758 times
  • How to Create a Unique Selling Proposition for Your Online Business
    A Unique Selling Proposition is a slogan, thought, idea, and way of doing business that makes you unique, different and distinct from other businesses in your niche or in your industry. Here's how you create an effective USP for your online business.
    Published 18May2007, viewed 1100 times
  • 20 Must-Have Tools to Automate an Online Business
    With all the information online about tools and techniques available to help someone effective manage and run an online business, how do you ever decide which ones are truly useful to have in your business management toolkit? Here's my listing of the 20 indispensable tools that I cannot live without:
    Published 17May2007, viewed 546 times
  • 7 Web Search Tips for Online Business Owners
    Most online business owners are conducting fairly regular web searches for local and national competitors, keyword research, and searches for resources for a particular topic. Web research doesn't have to be a time-consuming task. You can find exactly the information you seek by using a few simple shortcuts to get the best results.
    Published 03May2007, viewed 1482 times
  • How to Use Google Alerts to Boost Your Business
    Google Alerts are a handy little email notification service provided by Google to let you know when new information in which you might be interested has been posted somewhere online and spidered by the Google searchbot. It's a no-cost way for you to determine what's been written online about both you and your competition, as well as to track any number of other terms that will aid you in your market research efforts.
    Published 26Apr2007, viewed 651 times
  • Rocks, Stones and Sand
    What are the 'big rocks' in your life--your children; your loved ones; your education; your dreams? Learning how to decipher what's important in life is a major personal development lesson. The parable in this story shows you the important of putting the "big rocks" first.
    Published 18Apr2007, viewed 532 times
  • How to Generate More Leads With a Squeeze Page
    A squeeze page is a stand-alone page that is typically used as a lead generation or landing page for a special offer or marketing campaign. It offers the visitor access to some piece of information in exchange for the visitor's name and primary email address. Here's what you need to get started with your squeeze page:
    Published 05Apr2007, viewed 677 times
  • Create a Viral Marketing Strategy to Drive Traffic to Your Website
    Because many online distribution channels are free or low cost, viral marketing is possibly the most cost-effective Internet marketing technique out there. Once you've launched your viral marketing campaign, it has the capability grow and spread automatically for years. How can you create a viral marketing strategy to drive traffic to your website? Here's a step-by-step process:
    Published 29Mar2007, viewed 523 times
  • Ask One Question to Drive Traffic to Your Website
    Creating a value-added option like permitting your visitors to ask an important question is a very simple, inexpensive way to drive traffic to your site and help you sell products and services, develop relationships, and develop your expertise. Here are 7 steps you can follow to create your own one-page question website:
    Published 22Mar2007, viewed 419 times
  • How to Create Your First Blog
    Blogging has opened website creation to almost everyone, as it takes very little know-how to get a blog up and running. Every service business can benefit from blog technology. Few other marketing strategies provide the quick immediacy that blogging provides. Here are 10 simple steps you can follow to start blogging immediately:
    Published 14Mar2007, viewed 522 times
  • 3 Must-Have Website Features that Convert Visitors into Customers
    Instead of trying to immediately convert your website visitor into a paying customer, initiate a relationship with your visitor. This means that you have a strategy to move him through your like, know, and trust process so that he's well acquainted with you when he decides to he's ready to buy. What's the secret to this relationship-building strategy? It's a simple process of including 3 must-have visitor conversion features on your website.
    Published 07Mar2007, viewed 483 times
  • What's Your "Talking Domain Name"?
    Just because you might have a long business name or use your given name as your business name doesn't mean that you have to use either of those names when you tell others what you do. Pick a domain name that is shorter yet memorable that you can use with great success in your publicity efforts, or a "talking domain name". Below are 5 strategies for effectively picking out your "talking domain name".
    Published 01Mar2007, viewed 564 times
  • How to Find Your Niche, Determine Your Ideal Client, and Target Your Market
    The more focused you can become in defining what you do and in describing the group who needs what you do, the more effective your marketing becomes. Weeding out all those prospects who don't fit your niche, target market, or ideal client profile will leave you with a much better qualified pool of prospective clients. Here are 7 questions for you to consider in determining your niche, describing your ideal client, and finding your target market.
    Published 22Feb2007, viewed 1285 times
  • How to Create and Profit from Your Own Article Directory
    The primary goal of Internet surfers is to find free valuable content that gives them a solution to a problem. An article directory is the perfect place to provide that relevant content, help you generate leads for your primary site, and make a few bucks from site advertising in the process. Here are the 10 steps you can follow to create your own article directory:
    Published 15Feb2007, viewed 533 times
  • 10 Ways to Re-purpose Your Content
    One way that you can work a bit easier in your online business is to re-purpose any articles or content you've written. This philosophy of "write once, use endlessly" has help me immeasurably over the years to expand my marketing reach further than I ever thought possible without having to create massive amounts of new content all the time. Below are 10 methods I successfully use to recycle my articles:
    Published 08Feb2007, viewed 557 times
  • Putting the "Authentic You" in Your Online Business
    Do your prospective clients get a true sense of you when they read your brochure, peruse your business card, stumble across your web site, read your blog, or listen to your podcast? As a service business owner, one of your most unique selling propositions is YOU. Here's how I learned to integrate my true self into my own online business.
    Published 31Jan2007, viewed 577 times
  • How to Create a Virtual Grand Opening
    Grand openings are held to generate good will and begin relationships with business colleagues, current clients, and prospective customers. Now, as the owner of a virtual business, you can foster that same good will by sponsoring a virtual grand opening for your new business or new website and get your new venture in gear. Below are some ideas to spice up your virtual grand opening/ribbon cutting:
    Published 25Jan2007, viewed 763 times
  • 12 Steps to Creating Your First Info Product
    The creation of your first info product is a huge first step toward implementing multiple streams of income in your business. It means that you have something to sell prospective customers to "size you up" as they consider purchasing your services. It means that you can sell something 24-7 from your website that demonstrates your expertise. It means that you're well on your way to creating a passive revenue stream for your business.
    Published 18Jan2007, viewed 547 times
  • How to Create Effective Autoresponders to Keep in Touch with Your Prospects
    Creating an effective series of autoresponders helps you begin to develop a relationship with prospective customers, showcase your expertise, and ultimately convert prospects into customers. The autoresponder enables you to send a personalized automated reply to customers via email 24/7 without any intervention on your part past the setup stage. Below I've listed the type of information you can include in your autoresponder series.
    Published 10Jan2007, viewed 549 times
  • How Effective Use of Pop-up Technology Can Help You Get More Clients Online
    Using pop-ups is an Internet marketing strategy that is incredibly effective. Some people report as much as a 50% increase of signups to their mailing list, for example, when they use a pop-up ad. This combination of new pop-up technology, along with a bit of Internet marketing savvy, can help you harness the power of your website to create a sure-fire strategy that will convert visitors into customers.
    Published 14Dec2006, viewed 612 times
  • How to Create an HTML Newsletter (Ezine)
    An HTML newsletter that is published regularly is a great "stay-in-touch" marketing mechanism. Publishing your own HTML newsletter is not as tough as you might think. OUtlined below are 10 easy steps to get you ont he road to publishing your own HTML newsletter.
    Published 07Dec2006, viewed 685 times
  • 5 Internet Marketing Mindsets Required for Online Business Success
    Over time, independent service professionals become tired of trading time for money. They want to turn their website into a money-making machine but aren't sure how. There are 5 Internet marketing mindsets that are prerequisites for success in an online business.
    Published 30Nov2006, viewed 637 times
  • 10 Secrets to Asking for Effective Client Testimonials for Your Website
    Getting testimonials from happy clients helps you become more trustworthy in the eyes of your visitors. By implementing a testimonial request system and incorporating testimonials into both your online and offline marketing efforts, you'll create a two-fold effect of establishing credibility with new customers and inspiriting loyalty in current ones.
    Published 16Nov2006, viewed 699 times
  • 10 Steps to Researching Your Competition Online
    Regardless of what business you're in, you have competition, or other businesses who are clamoring for the same consumer dollars as you. Creating your competitive intelligence helps you stay one step ahead of your competitors. It's essential to have an up-to-date picture of your closest competitors and what they are doing so that your company is remaining competitive and a major player in your industry.
    Published 09Nov2006, viewed 1935 times
  • 10 Conversation Starters for Introverts Who Want to Network Successfully
    Networking as it's traditionally carried out is not the favorite activity of many introverts. What has made this process easier for me is that I find out as much as I can about the others with whom I speak by asking one of my 10 pre-designed questions, noted in this article.
    Published 01Nov2006, viewed 679 times
  • How Solo Entrepreneurs Can Create Their First First Website for Under $100 Per Year
    Many solo service professionals don't have a great of time or capital to invest in a website. Most want something quick, easy and simple at the beginning. A brochure web site built by purchasing a hosting service that offers template-based website design will get you up and running quickly. Here's the process and technology needed to get you started on your first website:
    Published 26Oct2006, viewed 674 times
  • 7 Features of an Effective Email Signature That Gets Results
    For online business owners, an email signature can be the least expensive yet most effective tool in your online business marketing toolkit. Why? Because it enables you to promote yourself and your business without any blatant advertising. In thie article you'll find 7 strategies for creating an effective email signature that will help you get clients online:
    Published 19Oct2006, viewed 980 times
  • 7 Steps to Creating Your Own Podcast
    Podcasting in an inexpensive marketing medium for solo service professionals that's taking the world by storm. Below are 7 steps to help you create a podcast to help you market your service business:
    Published 12Oct2006, viewed 693 times
  • How to Write Articles That Will Increase Traffic to Your Website
    Your target market needs your expertise. One of the quickest ways to demonstrate your expertise and increase traffic to your website is through writing articles. If you use the 10 strategies for article writing that I've outlined to write your articles, you'll start to see the traffic to your website increase in short order.
    Published 05Oct2006, viewed 539 times
  • The Solo Entrepreneur's Success Secret: Planning Time for Business Development
    Planning time to work ON your business, rather than IN your business, is absolutely crucial to the future growth and development of your business. Below is a proven time management strategy that will get you out of the client service rut and enable you to create the kind of business you truly want.
    Published 28Sep2006, viewed 522 times
  • How to Create Your Marketing Funnel Online
    Creating a marketing funnel in which members of your target market can buy your expertise at several different price points will increase your exposure to larger numbers of your target market, ultimately bringing you more clients willing to go through the marketing funnel experience.
    Published 21Sep2006, viewed 623 times
  • How Self-Employed Professionals Can Defeat the "Fraud Factor"
    There is almost always something that holds an independent service professional back from either getting his/her business started or ramping it up to full capacity and keeping it there. I call it the "Fraud Factor". Below are 6 symptoms of the "Fraud Factor Syndrome" and how self-employed service business owners can defeat the "Fraud Factor".
    Published 14Sep2006, viewed 466 times
  • Top 10 Ways to Have an Online Sale
    If you need money quickly or want a surefire way to increase your cashflow, it's time to throw a sale.Take a look at what types of sales make sense for you, get out your calendar, and integrate them into your marketing plan. If you have a good sense of when cashflow is tight, a planned sale should significantly boost your revenue.
    Published 08Sep2006, viewed 581 times
  • The Truth About Starting an Online Business
    It is possible to make a decent living from online sources. However, to be successful, you'll need to do your research, be willing to invest your time, and persevere when the going gets tough. Here's my list of 10 things I wish I'd known about Internet marketing when I started my online business:
    Published 07Sep2006, viewed 563 times
  • How to Get More Clients from Online Discussion Lists and Forums
    Becoming a regular participant in just a few relevant online discussion lists or forums can be a very effective way to get more clients online. Follow the list/forum rules, share what you know, have a great offer in your email signature, and watch the new visitors come to your web site, subscribe to your blog or email newsletter, and ultimately become new clients.
    Published 24Aug2006, viewed 588 times
  • 15 Proven Strategies to Grow Your List
    Your email newsletter list is your gold mine because it's filled with subscribers who already know something about you. Growing your list takes time. Better to have well-qualified prospects on your list who are truly interested in what you offer than a large list of people who never read what you write. Here are 15 strategies I've used over the past 5 years to get subscribers to my email newsletter list:
    Published 10Aug2006, viewed 546 times
  • 7 Lessons in Successful Self-Employment from "Weeds"
    The edgy Showtime television suburban satire, "Weeds", holds a whole host of lessons on business building for the self-employed. Wiidowed soccer mom, Nancy Botwin, agonizes how she'll support her family and discovers the lucrative income in being the local neighbor pot dealer. Watching her start and grow her business is like reading an entrepreneurial textbook on mistakes to avoid as a business owner.
    Published 03Aug2006, viewed 586 times
  • 10 Offline Tightwad Marketing Strategies to Help You Get More Clients
    Tightwad marketing is the art of doing more with less, or using your creativity instead of your checkbook to get the word out about your business. Even though the saying, “If you build it they will come” worked for Kevin Costner’s character in the movie, “Field of Dreams”, life doesn't often imitate art.
    Published 27Jul2006, viewed 875 times
  • 10 Steps to Creating Your Internet Marketing Plan
    If you're the owner of a small service business, having a solid Internet marketing plan in place can both increase your name and brand recognition locally in your geographic area, as well as expose you to a whole new set of potential clients throughout the world. Here are 10 steps to creating a viable Internet Marketing Plan for your service business.
    Published 20Jul2006, viewed 757 times
  • Top 10 Strategies to Creating an Article When You're Out of Ideas
    Clients often tell me that they lack a focus for their writing, or are at a loss for a topic for an article. I've come up with 10 strategies that I regularly use when I'm stuck that help me create a wonderful article for my ezine or website.
    Published 07Jul2006, viewed 531 times
  • Using Membership Subscription Websites to Leverage Your Expertise Online
    A membership subscription web site can be a phenomenal way to leverage your expertise and can grow to become a lucrative multiple profit center for your business. In order to be successful, you need to create your business plan for your site and do the research up front to determine if this strategy will be a viable profit center for your business and how you will integrate it into your current offerings.
    Published 06Jul2006, viewed 616 times
  • How to Reinvent Your Business in 7 Easy Steps
    Have you ever wondered what it would be like to start all over again in your business and your life, knowing what you know now, but with a completely clean slate? If you want to renovate and reinvent your business from the ground up, here are the 7 steps I suggest you consider as you determine what's next.
    Published 30Jun2006, viewed 516 times
  • Using eCourses to Leverage Your Expertise Online
    As a service provider, you have only so many hours in the day to work with your clients, yet there are still hundreds and hundreds of people in the world who could really use the knowledge and expertise you hold about the service you provide. Enter the eCourse. eCourses are a timed-released format of delivering valuable information to your customer base via email.
    Published 29Jun2006, viewed 635 times
  • The Key Ingredient in Client Satisfaction: Underpromise and Overdeliver
    If you operate a small service business, your word is your bond with your clients. A client might tolerate a broken promise here and there for a very good reason, but if the broken promises continue, the client's trust in you will be lost, and in very short order you will lose the client. Try the underpromise and overdeliver strategy -- it's a win-win situation for both you and your clients.
    Published 22Jun2006, viewed 616 times
  • How to Find Your Target Market Online
    Many business owners are looking for their target market in all the wrong places. Worse yet is the business owner whose target market is "everybody". Doing your target market research ahead of time will save you a great deal of grief and headache. There are seven great research tools I recommend that are available online for you to research your target market.
    Published 16Jun2006, viewed 1591 times
  • Top 7 Strategies to Build Trust in Your Online Service Business
    Giving your visitors confidence that they can trust what you do and say is one key to success in the online world. There are 7 prime strategies you can use to eliminate the barriers in doing business with you and set visitors on the path of getting to know, like, respect and trust you. .
    Published 08Jun2006, viewed 562 times
  • How to Build Your Personal Marketing Swipe File
    Don't try and keep all the info that you read in your head. Create your personal marketing swipe file and use 3 key orgaizationsal tools so that you can find these important references anytime you need them.
    Published 01Jun2006, viewed 718 times
  • How to Create Your First One-Page Sales Web Site
    One-page web sites (also called one-page sales letter web sites or mini web sites) have only one purpose -- to sell a product. Completing a one page web site won't happen overnight. However, with a bit of research, great copywriting, and a marketing plan in place, a one-page web site can easily become a profit center for your business.
    Published 18May2006, viewed 709 times
  • 7 Signs That It's Time to Fire a Client
    What happens to your business when you keep clients that are not a good fit? All of your time and energy is drained in serving these clients, you lose any enthusiasm you ever had for your business, and you no longer have the time or desire to go out and market yourself and continue to fill your client roster. Check your client roster against these 7 signs -- is it time for you to shake out your client roster?
    Published 12May2006, viewed 521 times
  • How to Make More By Working Less
    How often do you take a break? When you're stuck or feeling overwhelmed, do you continue to plug away, becoming increasingly frustrated and stuck and not accomplishing anything, and then become resentful? All work and no play makes Jane a dull girl. I've discovered that if you want to make more, you should work less.
    Published 03May2006, viewed 574 times
  • 7 Strategies to Choosing an Effective Domain Name
    Your domain name is the beginning of the establishment of your presence online, The process of picking the "right" domain name takes some time and thought so that the domain name serves you well into the future. Here are 7 strategies you can use to pck an effective domain name:
    Published 27Apr2006, viewed 593 times
  • How to Put Your Needs First and Not Sweat the Small Stuff
    Most people spend too much time worrying about things that don't really matter. When their time is consumed by this, they have little time to spend on what does matter in their lives. Here's an engaging story about time management to help you get your needs met.
    Published 21Apr2006, viewed 462 times
  • Feel the Fear and Do It Anyway
    Fear causes some to play ostrich and hide their heads to avoid what's in front of them. Fear acts as a catalyst to others, and propels them into action. Fear causes a third set to be totally immobilized and unable to do anything at all. It is possible to Kick your fears to the curb an start living your life your way on your own terms.
    Published 20Apr2006, viewed 578 times
  • 7 Effective Strategies to Get More Clients Online
    How can you get 97% of your clients with no face-to-face contact, using primarily online marketing strategies as a way to fill your marketing funnel? If you are fighting your "inner introvert", there are 7 effective strategies to build relationships virtually with people and fill your client roster:
    Published 13Apr2006, viewed 607 times
  • Successfully Self-Employed: How to Create a Lifestyle Rather Than Just a Living
    "Small is beautiful" is a novel concept of running a business.. What I discovered in my journey of business creation was that I was creating a lifestyle rather than a living. If you've been sitting on the fence, with those dreams of self-employment floating by just out of reach, here are 7 strategies to consider if you'd like to create a lifestyle, rather than a living, for your life:
    Published 07Apr2006, viewed 458 times
  • Top 10 Indicators that You Need Help in Your Business
    When you first started on your self-employment adventure, you could easily handle much of the day-to-day aspects of running your business yourself. However, once you've been in business for a year or two, the pressures mount and your amount of free time decreases dramatically. If you think you can do it all alone, you're sadly mistaken. Here are 10 indicators that you might need some help in your business:
    Published 24Mar2006, viewed 464 times
  • 10 Deadly Website Mistakes Made by Service Business Owners, Part 2
    Websites of service companies seem to make some common website mistakes over and over again. Part of the function of your website is to establish a relationship with potential clients and get them into your marketing funnel. If you want to get more clients from your website, here are 5 more mistakes to avoid:
    Published 18Mar2006, viewed 561 times
  • 10 Deadly Website Mistakes Made by Service Business Owners, Part 1
    Websites of service companies seem to make some common website mistakes over and over again. Part of the function of your website is to establish a relationship with potential clients and get them into your marketing funnel. If you want to get more clients from your website, here are the first 5 mistakes to avoid:
    Published 17Mar2006, viewed 597 times
  • How to Leverage Your Expertise with Tips Booklets
    If you've been thinking of writing a book, and feel that project to be overwhelming, a tips booklet can be the vehicle to become a published expert, instead. The publication of a tips booklet will help you promote your product or service, distribute value-added products, generate additional revenue, or become an established expert in your field.
    Published 05Mar2006, viewed 470 times
  • How to Leverage Your Expertise with Teleclasses and Teleconferences
    Teleclasses and teleconferences are a great way for people to get a "taste" of what you have to offer without any great expenditure. Many self-employed service professionals use free teleclasses as a marketing tool so that participants can get to know them, or as an introduction to a fee-based course/program that they're selling.
    Published 03Mar2006, viewed 536 times
  • How to Sell Your Expertise Over and Over Again
    If you're a service business owner, you have only so many hours in the day. Instead of trying to work with many clients one-on-one, replicate yourself and your knowledge by taking what you know and re-purpose and re-package it into into multiple profit centers.
    Published 25Feb2006, viewed 521 times
  • Top 10 Reasons Submitting Articles Helps You Find Clients Online
    Are you spending too much money, time and energy in promoting your website and having lackluster results? Submitting articles is a low-cost way to increase the traffic to your website and enable you to find more clients online.
    Published 24Feb2006, viewed 484 times
  • How to Maintain Your Business and Your Romantic Relationship without Losing Either
    Being in love and running a business don't have to be mutually exclusive. Both endeavors are hard work, and if you forget that point, you can lose one or the other in a flash. Here are some things I've learned through the school of hard knocks that's helping me maintain this relationship, as well as run a business, without losing either.
    Published 16Feb2006, viewed 487 times
  • Top Seven Strategies to Help You Market Your Local Business Online
    Using the Internet to find local businesses has now become mainstream, and will only continue to grow as today's children and teens, who have been online almost all of their lives, become adults. If you have a brick-and-mortar business, you may be losing business if you don't have a website or your website doesn't contain enough information to help someone decide to do business with you.
    Published 10Feb2006, viewed 740 times
  • Does Work/Life Balance Really Exist?
    If you look at almost any issue of nationally published women's magazines, you'll find article upon article trying to convince American women that they can have both a brilliant career/business and a marvelous family life and not suffer in the process. I'm not sure work/life balance is possible in the way that most women want it to be.
    Published 02Feb2006, viewed 474 times
  • Top 10 Features of a Shopping Cart That Will Make You Money Online
    A full-featured shopping cart program can make all the difference in helping you achieve your sales goals in your online business. I've come up with 10 essential features that your shopping cart should offer so help you make money online.
    Published 27Jan2006, viewed 561 times
  • What Business Are You In?
    Many times we are not in the business that we think we're in, and shifting that mindset may make all the difference in the success of your venture. Take a look at how you help your clients and determine if you're in the "right" business and are marketing yourself accordingly.
    Published 21Jan2006, viewed 573 times
  • Top 10 Ways to Market Your Website Offline
    In our quest to have the best online presence, we often forget to use more traditional means to get the word out about our website. I've come up with 10 simple, off-line marketing strategies that will help you get your website noticed!
    Published 19Jan2006, viewed 607 times
  • How to Provide Exceptional Solutions (Not Just Service) to Your Clients
    Your clients are busy. Anything you can do to save them money, time, or energy will engender their lifelong loyalty to you. Stretch a bit and begin to provide solutions to your clients rather than just your service, and they'll become your most vocal referral agents!
    Published 13Jan2006, viewed 493 times
  • 6 Secrets to Preventing Email Overload
    Email can be both a blessing and a curse. The immediacy of the communication provided by email is wonderful, but your workday can easily be spent trying to combat all of the spam and viruses that accompany your email. Here are 6 quick tips that I use to help me better manage my email.
    Published 02Jan2006, viewed 619 times
  • How Public Speaking Can Help You Dramatically Increase Your Business
    Speaking to groups gives you the opportunity to reach out and touch potential clients who might otherwise never cross your path and for you to get them into your marketing funnel so that they can begin to get to know, like and respect you and will ultimately buy from you. Here are ten steps to help you begin your public speakingcareer so that you can dramatically increase your business.
    Published 29Dec2005, viewed 491 times
  • How to Hire Some Help (a Virtual Assistant) and Give Yourself a Raise
    Whether you're just starting out or have been in business for awhile, the thought of bringing on a support team member can be daunting, and you wonder, "How can I bring in someone else when it's just going to increase my expenses?" You need to make the shift to seeing this cost as an investment in your business, rather than as an expense.
    Published 29Dec2005, viewed 499 times
  • Top 10 Ways to Make Your Website Sell 24/7
    Are you one of the last remaining business on Earth without a website? If so, you are leaving lots of money on the table! A successful website is simply more than a pretty brochure -- it's one that will bring you qualified leads and sales and help you increase your bottom line. Here are ten strategies you can employ to make your website a selling machine for your company.
    Published 24Dec2005, viewed 572 times
  • Top Ten Ways to Get Qualified Clients from your Tradeshow Exhibit
    Don't let your tradeshow experience break the bank in setup and materials fees, or in the time you and your employees invest in staffing the booth. There are ten steps you can take to ensure that your tradeshow experience is a resounding success and bring you many qualified leads.
    Published 23Dec2005, viewed 486 times
  • 7 Deadly Sins to Avoid When You're the Guest Speaker
    Speaking about what you do is an incredibly powerful way of marketing a service business. There are a few simple steps you can take and mistakes to avoid so that you have a memorable presentation that makes your audience eager to hear from you again and again.
    Published 08Dec2005, viewed 465 times
  • How to Beat the Mid-Winter Blues When You're Self-Employed
    The winter months can be hard to bear, especially when you're self-employed. When chaos or the winter doldrums overtake your life, there are a number of steps you can take to bounce back from the mid-winter blues.
    Published 08Dec2005, viewed 436 times
  • 5 Secrets to Building Business Relationships When You're an Introvert
    In any business marketing book or course, you'll hear that if you don't toot your own horn about your business, no one else will. So, what's an introverted business owner to do to get the word out about his/her business? You can refocus your marketing efforts to building relationships online.
    Published 16Nov2005, viewed 575 times
  • 5 Secrets to Creating an Email Newsletter That Gets Results
    People have to know, like, trust and respect you before they'll decide to buy anything from you. The perfect way to begin a relationship with prospective clients is through your own email newsletter. Discover 5 secrets that I learned through the "school of hard knocks" that have helped successfully market my business through email newsletter publishing:
    Published 14Nov2005, viewed 557 times
  • Top 10 Tools to TurboCharge Your Marketing
    Millions of small business owners are so busy with clients that they often push aside all marketing tasks, citing a lack of time. To "get the most bang for the buck" out of your marketing activities, try these 10 tools that will help you turbocharge your marketing:
    Published 09Nov2005, viewed 616 times
  • Top 10 Tools to TurboCharge Your Business Productivity
    As a small business owner, finding new technology or new services that help automate your business can make a tremendous difference in your time management and your productivity. How many more clients could you follow up with and add to your business if you freed up 30 minutes, 60 minutes, or as much as 2 hours a day?
    Published 03Nov2005, viewed 637 times
  • 10 Steps to Creating Your Small Business Disaster Plan
    As a solopreneur, what can you do to make your business disaster-proof? We seem to have an increased number of natural disasters like hurricanes, tornadoes, earthquakes, wildfires, mud slides, ice storms, blizzards, etc. that can potentially permanently close your business. Here are my ten secrets gained from a recent hurricane evacuation that helped me get my business back up and running quickly.
    Published 27Oct2005, viewed 614 times

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