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Web Coach Tip: Top 7 Ways to Spice Up Your Web Site’s Audio Greetings

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Published: 26May2006
Word count: 471
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So the audio greeting craze has finally caught on. How can you make your website stand above the rest? Pump up the volume of your audio, of course!

Folks have found many different ways to utilize this cool feature, here are a few you can try:

1) Be sure to add a little excitement and sparkle to the tone of your voice. Pretend you’re telling your best friend about a juicy piece of gossip. (I especially like my tone when I talk about things I LOVE like my kids, or my business) Don’t worry about sounding “hyped” or “salesy”. Remember to SMILE while you speak – you can “see” it when you listen. Practice in front of a mirror – don’t worry, nobody’s looking!

2) Greeting. For example, this is your Career Coach Mickey Mouse… thanks for stopping by…(Tell them what to do)… “Be sure to get your free personality type quiz, the signup is on the upper right hand corner of this webpage. You’ll be surprised at what you can learn about yourself!”

3) Product or Service Review. Tell a customer you would like to feature them on your website with a testimonial about one of your products they’ve purchased. Customers love to see their name in lights!

4) Product or Service Description & features. You know as well as I do that no one really reads EVERY single word of your copy. However; you can add extra punch with an audio sample, excerpt, or description. Folks on Ebay have increased their profits significantly by adding audio to their auctions.

5) Personalization. If your business has different departments, have each department head record a short greeting for that dept’s page. “Hello there, this is Bob Evans; head of shipping and receiving. If you need to contact my department please call yadda-yadda, or email me right away. I aim to exceed your expectations with my world class service.”

6) Assessment/Questionnaire pages. A smart web marketer will have a questionnaire for potential clients to fill out before contacting them for consulting, coaching or whatever. A sample question written on your form might be “What is your greatest challenge right now?” You can easily have an audio button asking the question again in gently probing manner or in a different way to get your prospect to give you more detail.

7) Don’t forget your Thank you pages. You work your butt off to get the sale – don’t blow it! Use audio to re-affirm your customer’s decision to do business with you. Thank them for making a wise decision that will significantly improve their problem, make life easier, or give them great joy.

By implementing these simple strategies, you’ll be sure to make a mark on your customer and be remembered and REWARDED!

Donna Payne is the Creator of the Money & Time-Saving "QuickStart Web Workbook" and builds websites for solo-professionals and corporate entities. To learn techniques that everyone should know when working with a web designer, download your FREE copy now at http://thewebcoach.net

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