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Business Social Networking - Out Of The Loop

By Dr Mark Yates

Republish: EasyPublish™ Published: 06May2011 Word count: 413 Viewed: 126 time(s) Get Free Content For Your Site

If you have failed to embrace business social networking, then you and your business are losing money. It's as simple as that; you are out of the loop. Every business owner should revaluate their overall marketing strategy if there is no provision for small business networking. Why? Because it's not just one of those business fads that has found its way across the ocean from the USA that flies and dies in next to no time.

Proactive contact networks deliver increased added value benefits for business contacts.

The business arena we currently operate in is very different to the operating arena of 5 years ago. Whether we like to admit it or not, the Industrial revolution has been replaced by the digital online revolution. And you can find profound differences in today's business arena. Business social networking capitalises on the digital revolution by allowing business contacts access to customers they would never have typically found using old school marketing methods.

Business social networking is critical. In a recent survey, they found that 66% of SMEs are now networking in person at least once a week and approximately 38% say business social networking is crucial to the success of their business growth. 25% of small business owners say they spent more than £1000 on small business networking over the last year, with a further 26% paying between £100 and £499. Business social networking provides impressive returns on investment, with one in five SMEs (20%) state they made more than £10,000 from business contacts and contact networks in the past year. Almost half (44%) made more than £1,000. A recent survey revealed that contact networks and small business networking accounted for 79% of all new business sales. (source: infinet.com)

The key to achieving increased sales of your products and services is to ensure you only join proactive business contact networks. I strongly suggest you conduct research to identify a business network which was specifically built to ensure a new platform exists for business contacts to facilitate increased sales and long term sustainable business growth.

As a network research tip try and identify a networking group which offers 10 or more compelling reasons why you should join their growing army of business contacts. One of the most interesting reasons should be because it's free to join their small business networking group.

Love it or hate it, business social networking is a booming industry which every serious business owner should embrace with open arms.

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