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Contact Networks If You Can't Beat Them - Join Them

By Dr Mark Yates

Republish: EasyPublish™ Published: 07May2011 Word count: 442 Viewed: 153 time(s) Get Free Content For Your Site

Most human beings have a very specific biological notion of what contagiousness means. As you read this statement, your sub-conscious is probably throwing up thoughts about swine flu, colds, measles, HIV or other nasty viruses. However from a business perspective, one of the most contemporary contagious business viruses is that of small business networking and business social networking.

True to form, business contacts confirm that contact networks are spreading with wildfire proportions, likening the spread of business networking and business social networking to an epidemic of contagious disease.

However this is one disease that business contacts should welcome with open arms.

The reasons for the expansion of professional contact networks into near-exponential overdrive are many. Most business contacts are well aware of the tremendous low cost, added value benefits of business social networking. Many contact networks offer unprecedented business growth opportunities for those who commit to a proactive involvement in small business networking.

If like me, you believe the old Cliché of, 'if you can't beat them, then join them' is true, then trust me it's never been so relevant than to professional small business networking. If you are sceptical then just visit some of the new online business networking groups to see how many business owners are capitalising on lots of low and no cost opportunities.

I defy you not to find extremely more value than cost from any other small business networking or business social networking group activity. Some of the new online group business formation researchers studied just about every one of the major contact networks to ensure their new business social networking organisations offer all business contacts a presence in the midst of major business decision makers.

If I were to tell you that business social networking is critical for all business contacts looking for long term sustainable business growth, you might sit back and think, yeah, yeah, yeah, I've heard it all before. However whenever I inform any business contacts at a small business networking or business social networking group meeting, that 66% of SMEs are now networking in person at least once a week, they sit up and take notice.

If you fail to grasp the importance of networking, then you are going to miss out on so many new opportunities for business growth. Because 38% of business contacts say business social networking is crucial to the success of their business growth

Trust me we haven't even got close to seeing a peak in contact networks. So once again, if you can't beat them, join them because guess what? Your competitors are.

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