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Google Social Search: A Great Way To Rank High And Drive Traffic

By Elmar Sandyck

Republish: EasyPublish™ Published: 27Sep2010 Word count: 558 Viewed: 164 time(s) Get Free Content For Your Site

Everyone wants to see their site or blog post on top of Google's search results.

So it's no surprise when I was immediately drawn to Katie Freiling's recent post, "A 2 Minute Strategy To Get Your Content To The Top of Google... Fast!". If you haven't heard about Google's Social Circle yet, her short post and brief training tutorial not just piques your curiosity but makes you go, "wow, I want that!". I like how Katie emphasizes the fact that you don't need to do any extra marketing to drive traffic and leads.

This is what I love about Katie Freiling -- social media, blogging, and personal development coach in the online home business industry: she takes on a no nonsense approach to marketing, and posts great, short and snappy quality content. You always want to take her advice!

So what is Google Social Search anyway? Google Social Search, as defined by Google, is a "feature designed to help you discover relevant content from your social circle, a set of online friends and contacts."

It's a brilliant idea.

Using this type of search highlights content from your social circle, providing you a personalized search experience! Often times, we usually prefer to read content from our friends and social contacts because their posts are more relevant to us than from complete strangers. The social search helps you find more relevant public content from your broader social circle, which is great because you know these people and will most of the time find it easy to relate to them.

Who are the people in your so-called social circle? Your social circle simply refers to the people in your contacts list found in: Your Gmail (or Google Talk), chat list, Your Google Contacts - Friends, Family, and Coworkers Your Twitter and Friend Feed friends that appear on your Google profile or in your public Google Buzz stream, Your Google Reader and Google Buzz list

Your Google Social Circle will also include connections of those in your immediate, public social circle. How does it work? Simply go to http://www.google.com/profiles and set up your Google social profile. Katie offers sound advice on completing this page: fill out all or most of the fields so that your chances of getting found are high, as well as your chances of finding relevant content from your social circles.

Since the results are specific to you, you obviously need to be signed in to your Google account to use Google Social Search. Google includes your chat buddies and contacts in your friends, family, and coworkers groups if you use Gmail, and if you use Google Reader, some websites from your subscriptions are included too as part of your social search results!

Google finds relevant public content from your friends and contacts once you're done setting up your profile. You can find your circle's content bottom of your search results! Try doing a simple query on any topic you like and you just might find your friend or co-workers blog! You can also filter your results to see only content from your social circle by clicking "Show options" on the results page and clicking "Social." Pretty neat, huh?

Benefit from highly targeted, relevant searches and get great exposure with the use of Google Social Search today.

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