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The Perpetual Traffic Report: Secrets of Google Revealed

By Elmar Sandyck

Republish: EasyPublish™ Published: 12Oct2010 Word count: 476 Viewed: 182 time(s) Get Free Content For Your Site

Everybody wants to be on top of Google's search results, right? But it's tough to get to that first page, let alone the first spot, right?

Wrong. Well, at least, that's what Ryan Deiss says in the Perpetual Traffic Report. Ryan is one of the most well-known successful internet entrepreneurs today, and he talks about Google's algorithm, which is based on 3 simple and easily manipulated variables in this report. He says that all you need to do is to figure out these 3 variables Google is emphasizing, tweak your strategy accordingly and watch the free traffic flow like water!

Before you raise your eyebrow in doubt, let me give you these variables straightaway. They are:

1. Content (keywords, domain name, tags, etc.)

2. Links (inbound, outbound, authority, etc.)

3. Activity (traffic, RSS subscriptions, comments, updates, etc.)

It used to be that people scrambled for Google Adwords, paid listings, sponsored search listings, etc. But as Ryan clearly shows in his report, there has been a huge disparity and decline in the clicks to these traffic strategies. Here's what he emphasizes in the Perpetual Traffic Report: organic search traffic is KING!

Every day, more Google users are shifting their focus toward organic search. The key, according to Ryan, in winning in coveted first page spot in Google is this: you must do ALL THREE variables.

He emphasizes the fact that Google is now factoring ACTIVITY more heavily in their rankings. The algorithm "places a much greater emphasis on activity and freshness." This simply means that great content and all the links in the world mean nothing if your page remains unchanged for days and weeks at a time.

Therefore, sites that:

1. Get more blog comments;

2. Generate more RSS subscribers (esp. via FeedBurner.com, which is owned by Google); and

3. Get a bump in overall traffic.

...have a tendency to move up in the rankings faster and stay there longer. This makes a lot of sense, considering how some people would resort to spammy links, keyword stuffing and all other black hat tricks just to "trick" Google into believing the site is doing great.

In sum, the Perpetual Traffic Report says:

Content + Links + Activity = PERPETUAL TRAFFIC

Needless to say, human activity is the catalyst of what Ryan calls Perpetual Traffic, and this is how we're able to use Google's own tools against. So what this means for us marketers is leveraging and capitalizing on Google's new algorithm is that we need to work hard on ALL of the following:

1. Quality CONTENT

2. Quality INBOUND LINKS

3. Measurable ACTIVITY

Measurable activity will perhaps be the biggest challenge of all, since this obviously takes time, building relationships and engaging in truly valuable conversations. The Perpetual Traffic Report only gives us the beginning of a task yet to be done. How we can maintain consistency in all three - content, links and activity is entirely up to us.

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