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Is It Time To Refine Your Website?

By Elmar Sandyck

Republish: EasyPublish™
Published: 20Oct2010
Word count: 488
Viewed: 140 time(s)

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Let's say you have been selling eco-friendly products.

You've got a good website in place, a blog, a Facebook and Twitter account and everything seems to be going well so far. Do you refine your website some more? You don't, because to you, everything seems fine and dandy.

But you want MORE people talking about your products and telling their friends and family. You want word-of-mouth to spread naturally. You want to create a ripple -- you want someone who has never heard of you to discover your product and tell someone else about it.

So how do you get more people to your site and buy your great eco-friendly stuff? A website that "looks okay" to you could be a pretty boring website to someone else. And boring doesn't help you to get word of mouth, does it?

So what do you do?

Refine your website.

As we all know, people can be easily distracted online. When they do get to your site, they first have to orient themselves. They look at your products, read your About page, check out your blog and search for the value you offer. What's so cool about you or your products aside from the fact that they're eco-friendly? There are so many eco-friendly stores and products out there - why should they buy from you?

Take the place of your visitors who land on your website. Do they see a bunch of photos of your products, testimonials and blurbs floating around, a blog with the benefits of your products, a bio of someone they don't know? While these elements are great, their placement on your site is important, as well as colors, fonts, and of course, powerful content.

Refine your website. Make it better. These days, you cannot content yourself with "okay", or "fine". Your website and everything in it should be extremely engaging and incredibly tangible! Make your entire website a buzz generator. Every page should have a certain mood, designed to elicit a specific thought in the visitor's mind. You want them to be thinking, "this is really cool!" or "wow!".

Remember the AIDA model? When you refine your website, go back to it. Get their Attention with your landing page. Hold their Interest and lead them through your site with great navigation so they don't wander off and click away. Make them Desire to know more by featuring some interesting bits on every page. Get them to take Action with your call to action (to buy or to share) and make it easy for them to proceed to checkout when they do buy. On the other hand, if you already have a great website that gets raving reviews, congratulations! Just keep it current. Surprise your loyal visitors from time to time with a new offer or a great new blog post, and they'll surely keep coming back to you!

Have You Come Up With Ways To Refine Your Website And Build A Successful Online Business? Elmar Sandyck Has Established A Profitable Internet Business Using The Tips He Learned From http://www.InternetMastermindSecrets.com

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