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Articles by Eric Graham

• Leading eCommerce Consultant Admits You Should Only Listen to One Real Expert! (And it’s not him..!)
  With dozens of so-called guru’s, consultants and experts ready and willing to give you (or charge you for) their advice, there is actually only one person you should listen to on a regular basis. Only one! (And it's not who you think...)
  Published 14Sep2004, viewed 472 times

• How One Word Or Even One Letter Can Boost Conversion Rates By Over 400%!
  While reviewing the data of one of my consulting clients Google Adwords campaigns I stumbled across a few hard to explain results that perfectly illustrate the very large effect small differences can have on conversion rates.
  Published 29Apr2004, viewed 863 times

• How to Boost Conversion Rates, While Lowering Merchant Account Fees!
  Discover a tested, proven and virtually unused method to boost your conversion rates, reduce cart abandonment and actually lower your merchant account fees.
  Published 02Apr2004, viewed 873 times

• Differentiate and Grow Rich: The Importance of a Strong USP
  “With 50 other companies selling the same products and services, why should I do business with you rather than one of your competitors?” If you can answer that question and answer it clearly, communicating it to your prospective customers in everything you do, your road to eCommerce success is paved with gold!
  Published 12Mar2004, viewed 902 times

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