Article Directory :: Business - General Articles Where to put your contact info on a trifold brochure By Erin Ferree Republish: EasyPublish™ Published: 07May2008 Word count: 406 Viewed: 242 time(s) Get Free Content For Your Site When you're designing a trifold brochure, you have to put your contact information someplace on the brochure. The only question is, where? There are a few options: On the front of the brochure - Whether you put the contact info on the front depends on your customers' level of familiarity with you. If your trifold brochure is meant for customers who are already familiar with you, and just need ordering information (like a take-out menu or spa menu), then the front is the best place for the contact info - that way, they can get what they're looking for quickly. If you're creating the brochure for new customers, then putting all your contact info on the front is probably a bit early in the "relationship" to be asking clients to contact you. If that's the case, then reserve the front for making your product or service look extra-attractive. Inside The Brochure - The inside of your brochure may have many opportunities for calls to action - bits of text where you ask your customers to contact you. If this is the case, then plan to include at least some contact info - your phone number, email or website - next to the call to action. You may want to include multiple contact methods near the call to action. On The Back of the Brochure - This is my favorite place to put the contact info on a product or high-end service brochure. This is typically a panel that people look at after looking at the cover - at minimum - so it doesn't look like you're asking for the sale right off the bat. The customer will be warmed up by looking at the rest of the brochure before you tell them to get in touch with you. Also, the back is easy enough to get to if people do want to contact you immediately. People can just flip the brochure over instead of wading through all the text and unfolding the pages if they just want to call you or find your website. I typically recommend putting the contact information in the bottom third of this back panel. I also recommend including some sort of call to action above all the contact information - it can help to spur the reader into actually using the contact information to get in touch with you instead of setting the brochure aside or putting it in the recycling bin. Erin Ferree is a brand identity and marketing design strategist who creates big visibility for small businesses. Through her customized marketing and brand identity packages, Erin helps her clients design effective websites that help them extend their brands, bring in new clients and make sales. http://www.elf-design.com EasyPublish™ this article - publishers click here More articles by Erin Ferree

Free Report! Ten Essential Secrets Of Article Marketing ... Grab Your Free Copy Now: We respect your privacy. Need Content? Regular Top Quality Content for your Blog, Ezine or Website ... Delivered Direct, For Free! Click For Details Arts & Entertainment Automotive Business - General Computers & Technology Finance & Investment Food & Drink Health & Fitness Home & Family Internet Marketing/Online Business Legal Pets & Animals Politics & Government Reference & Education Religion & Faith Self-Improvement/Motivation Social Sports & Recreation Travel & Leisure Writing & Speaking

More business articles:

• Samsung SCX-4300: the Next Generation Machine (Stephen Hill)
  If you are searching for a multi-purpose printer that can perform 3 types of paper works like printing, copying, and scanning, then Samsung SCX-4300 is the best photocopier that you must purchase. Samsung SCX-4300 toner is very ideal for all your business needs because it can give you a brilliant result of photo printouts, colourful posters, and clear copy of office documents using its state-of-the-art laser-printing capability.

• Tricks To Help Your Job Interview Go Much More Smoothly (Winston Takeda)
  Job interviews are certainly tough. It's potentially the most important conversation of your life, and you've got to do your best. In this article, you'll learn some tricks on how to do that.

• Why Is Health And Safety Important In The Workplace? (Nigel J Welford)
  Why is health and safety important in the workplace? Because it is quite simply that people's lives depend on what happens at work. It is not unreasonable to expect that someone will return home in the same condition they left for work that morning. Unfortunately 171 people were killed at work in 2010 (according to the HSE 2010/11 statistics) with another 315,379 employees injured

• Expansion Opportunities At The Port Of Tauranga (Dion Abrahams)
  The Port of Tauranga is located in Tauranga Harbour off the Bay of Plenty on the shores of North Island, New Zealand. It is New Zealand's largest port in terms of total cargo volume. But the Port is hardly standing still in terms of capacity, as there are many plans underway for expansion in the future.

• Carhartt Hooded Sweatshirts (Angel Craig)
  This comfortable piece of clothing is great of casual evening hangouts and early morning walks. A hoodie keeps you warm and comfy to beat the cool and rainy weather. Carhartt hooded sweatshirts is a casual and comfortable sweatshirt for any occasion.

• All In Favor For Modular Cubicles (Mark Etinger)
  Speaking positively about modular cubicles.

• Pros and Cons of Lumineers Versus Veneers (Drew Barton)
  This article provides a brief overview of the pros and cons of Lumineers and traditional veneers.

• Who Needs A Real Estate License? (Javier Snover)
  Who needs a real estate license in Florida? There are a number of activities which can only be carried out by a licensed real estate professional, and this ensures that all real estate transactions are uniform and follow the same rules and guidelines.

• Preventing Harassment in the Workplace (Bill Walsh)
  Preventing Harassment in the Workplace - Harassment in the workplace is bad for business. It not only hurts morale and productivity, but it can also make it more difficult to hold on to qualified employees. In addition, once word gets out that harassment is occurring, the reputation of your entire organization can quickly diminish. The legal fees, settlements and damage awards could end up costing your company hundreds of thousands of dollars.