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How To Become A More Effective Marketer In Four Steps

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Published: 22Jul2004
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You're always in the business of marketing no matter
what business you are in.

Fact is this has become so intimate that personal
success is often linked to how well we are able to
market ourselves to others.

Similarly on the Internet, it's often how you market
that matters most.

A good product can fail without the right marketing
and a ba.d product can soar with aggressive marketing.

For small businesses and individual entrepreneurs,
learning to employ effective marketing strategies
has become extremely vital for success.

You need to become very good at marketing.

When I first started out, this principle was so firmly
fixed in my mind I ended up spending thousands in
materials monthly. These were well-spent investments
for sure, but for most new marketers looking to make
money online, such investments may not be a luxury.

There are other 'guerrilla-like' ways to acquire
knowledge and marketing experiences without the
regular outflow of money.

Anyone can apply the following four steps to gain
better marketing skills and knowledge...and become a
more effective marketer at no cost:

Step One: Learning from other marketers

One of the easiest ways to learn and improve your
marketing is by learning from colleagues and
competitors in your market.

If something's working, use it as a model as you
don't need to reinvent the wheel.

Subscribe to newsletters, courses and ezines from
established marketing experts and watch how they
market. Read marketing books and guides in your
library. You can surely pick up many good tips with
this free method.

To search for marketing newsletters for example,
visit ezine directories like http://ezinesearch.com,
http://bestezines.com etc.

An essential exercise is to study promotional e-mails
and sales letters that catch your attention. It's a
powerful way to collect a series of swipe files for
your own marketing campaigns.

Step Two: Reading articles

The ultimate no cost education you can find online
is really from articles such as this.

Do not under-estimate the learning potential from
articles just because they are free. Most articles
contain usable and valuable information gathered from
the writers' experiences. You can quickly reduce your
learning curve from this one resource.

You can find articles from on many topics at article
directories; here are some for your use:

http://www.ideamarketers.com
http://www.goarticles.com
http://www.marketing-seek.com

Step Three: Staying Informed

Information is power so stay informed of important
events and discoveries. This empowers your marketing.

Do constant research using the search engines,
marketing forums, discussion groups, and news site
to be updated on marketing-related news.

For example one of my favourite sites is DM News
focusing on direct marketing: http://www.dmnews.com

Here's a simple method to be kept updated on changes
and news regularly on autopilot. Use the free resource
provided by Google called "Google News Alerts"...

You can get it here by following the instructions
to create an account:

http://www.google.com/newsalerts?hl=en

Step Four: Keeping It Going

Remember, you've to APPLY what you learn to improve.
The fastest way to learn anything is by applying the
information and doing it. This is why some say
information is only power when it's applied.

Something as simple as reading, writing an article
or collecting swipe files can be extremely beneficial
in the long-term. Practise makes perfect and action
creates momentum.

Don't worry about making mistakes. We all will one
time or another, just learn from them and move on.

Experience is a very valuable teacher so don't waste it!

Ewen Chia has been marketing online since 1997 and is the owner of Instant Marketing Secrets Inc.For a limited time, discover how you can access $6,997+ worth of million dollar marketing secrets, interviews and audio recordings free at: http://www.InstantMarketingSecrets.com

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