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Articles by Fabienne Fredrickson

  • Use What You Already Have To Build More Confidence
    There are times when you may feel your professional confidence wavering. This happens more often to people than you may think as a result of a move, a shift in your niche, networking with a new group and so on.
    Published 16May2012, viewed 10 times
  • How To Weed Out Prospects Who Are Not Your Ideal Clients
    How do you decide if you should go the "extra mile" to land a client? Sometimes a prospect will ask for an extra step in order to close the sale. For example, he or she might want to meet you in person before making the commitment to work with you.
    Published 01May2012, viewed 13 times
  • How To Deliver A Teleclass That Generates Sales
    Ok, you've picked your topic for a free teleclass and you've written up your program notes. That's a great start. You know you will be sharing information that your prospects and clients really want to hear.
    Published 25May2012, viewed 35 times
  • 8 Super Simple Ways To Quickly Grow Your E-mail List
    If your business is just getting off the ground, you need to build your subscriber list for marketing from zero. This list will be used for email marketing and direct mail. Here are eight easy ways to start off with a bang!
    Published 25May2012, viewed 40 times
  • How To Train Your Clients On Working With You
    Do you ever worry about how to keep your more difficult clients satisfied? I recommend you start by establishing boundaries and rules about working with you and putting them into a contract or agreement.
    Published 19May2012, viewed 25 times
  • 9 Steps To Find And Connect With Joint Venture Partners
    Joint venture partnerships are a great way to expand your reach and build your list. This method is becoming more and more popular helping many business owners to increase their data base rapidly. But how can you find the right partners for your business and what do you say when you contact them?
    Published 19May2012, viewed 22 times
  • Is It Time You Charge For Giving Your Signature Talk?
    If you are starting a business, speaking is an amazing marketing tool. When I started out, I spoke anywhere and everywhere I could for free during the first few years. I knew that this was a great way to gain exposure, build my name and my list. It's an easy way to meet lots of people and give them a personal experience of you which helps with the Know, Like, Trust Factor for gaining clients. I also did free workshops and free teleclasses.
    Published 06May2012, viewed 20 times
  • How To Jump Start Your Speaking Experience
    When you are just starting to look for speaking opportunities, you may wonder where to begin. There are a number of organizations that look for speakers on a regular basis, sometimes monthly or even weekly. They may not pay you, but don't let that stop you from accepting the gig. Every time you speak, you'll still meet lots of new people and build your marketing list.
    Published 02May2012, viewed 27 times
  • How To Create Your Compelling Signature Talk Title
    One of the ways to play a much bigger game in marketing your business and really leverage what you're doing right now is speaking. Speaking is one of the best ways to leverage yourself in your marketing because instead of talking one-to-one, you're now talking one-to-many. Instead of marketing one-to-one, you're now marketing one-to-many. That is the ultimate leverage.
    Published 02May2012, viewed 24 times
  • Become A Client Magnet By Outsourcing
    If you want to start making more being self-employed while having more time off, it's crucial to outsource, delegate, and systematize different parts of your business, even if you're a beginner. Let's face it, it takes a lot to make your solo-business a Client Attraction machine, but even more so if you're doing it all on your own.
    Published 01May2012, viewed 21 times
  • Continually Add More Value And Attract More Clients
    If you're anything like me, you're being bombarded with ezines and emails that continually try to sell you something. Sometimes a particular ezine even arrives on a daily basis, and truthfully, I sit there at my desk, wondering why I subscribe, so much so that I often unsubscribe just as fast as I sign up for them.
    Published 01May2012, viewed 21 times
  • How To Bring On Associates To Leverage You And Your Business
    When you get to a point in your business when you have a lot of clients and you're at full practice capacity, sometimes you're overwhelmed and it's really hard to see the light at the end of the tunnel. You can't make more money because there's no more you to go around and no more time.
    Published 01May2012, viewed 28 times
  • How To Accept Change In Your Business
    Accept change because if you want to get more clients and you want to make more money and you want to play a bigger game and you really want to leverage and multiply your business and breakthroughs, then that means something needs to change.
    Published 27Apr2012, viewed 11 times
  • How To Generate More Referrals (And Get More Clients)
    Referrals. Everyone wants 'em, but few are willing to ask for them for fear of seeming pushy, desperate or sleazy. If you ask self-employed individuals how they would ideally like to build their businesses, they would tell you 'by word of mouth.' Why? Because…
    Published 26Apr2012, viewed 10 times
  • The Fastest Way To Get Quality Speaking Gigs
    Speaking to groups and organizations is an effective way to generate leads for your business. The audience gets a firsthand experience with you and your topic. When you deliver a well-crafted speech, you can inspire, educate and create a strong desire for potential clients to work with you. Plus, you can add these prospects to your contact and ezine list (with their permission).
    Published 26Apr2012, viewed 10 times
  • How to Create Focus Time in Your Day
    I believe that every entrepreneur needs to have some dedicated focus time in their business to be able to grow it whether growing it for you means getting more clients and making more money or if it means leveraging it and multiplying it by leaps and bounds. You need to create some focus time in your business to make that happen.
    Published 26Apr2012, viewed 16 times
  • Why You Should Send Your Warm Letter In The Mail (Not Email)
    When you are starting out, your warm letter of introduction can be a highly effective way to get the word out about your services. Sending this letter educates your inner circle regarding what you are up to and how they can help. This can start the flow of referrals that will help fill your practice.
    Published 25Apr2012, viewed 21 times
  • How To Define What You Really Do In Business
    How do you define what you really do? This is a problem that many entrepreneurs have in terms of their marketing. For most entrepreneurs actually, but it's especially so for people who do more than one thing in their business. I'm a big fan of saying, "Be known for one thing and one thing only," but for a lot of people that poses a problem because they are really good at several things.
    Published 25Apr2012, viewed 28 times
  • How To Get Clear On What Your Clients Need Most
    Today's tip is about getting clear on your ideal clients' biggest issues. Why do you want to get clear on their biggest issues? Because you want to get to know them really well. Why do you want to get to know them really well? Because you know what your ideal clients are struggling with, the more you can position yourself as their problem solver.
    Published 26Apr2012, viewed 13 times
  • How To Add More Value In Your Content
    Content is king. Content is everything. I want to drill into your consciousness today that you want to become the master of high content/high value. There are so many reasons to do high content/high value in not only your marketing, but also in your offerings. One of the reasons is that there is a lot of fluff out there. There are so many people who are marketing against you.
    Published 24Apr2012, viewed 15 times
  • Four Ways Video Can Help You Market Your Business
    Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System, the proven step-by-step program that shows you exactly how to attract more clients, in record time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.ClientAttraction.com.
    Published 21Apr2012, viewed 10 times
  • Be Yourself And You Will Get More Clients
    Some solopreneurs go for their goals and Client Attraction assignments with amazing zest and enthusiasm. They're the I-know-what-I-want-just-give-me-the-tools-and-let-me-at-'em-Fabienne type of folks. Nothing gets in the way and they just get things done. The majority of folks, however, at one point or another, get stopped in their own marketing tracks.
    Published 13Apr2012, viewed 20 times
  • Which Comes First - Branding Or Content?
    Many people who are trying to get a new business rolling, struggle with what needs to get done first. Some will say that establishing branding is the most important step, with the name and tagline all flushed out. Others will lean towards figuring out the content. I hear this question a lot from clients who are getting started and I can tell you that the experts don't necessarily agree.
    Published 13Apr2012, viewed 21 times
  • Create VIP Packages That Are Irresistible To Prospects
    There are many ways to set up your packages, but I recommend building levels that entice clients to go for the high end. This not only serves you, but it truly serves your clients as well.
    Published 31Mar2012, viewed 27 times
  • How To Create Content For Your Newsletter
    Clients ask me every week, "Fabienne, HOW do you come up with new content for your ezines every single week!? I can barely make the time to write one newsletter a month and I just don't know what I'd talk about if I wrote it weekly or every other week! I'm busy enough networking, following up on prospects, setting up speaking gigs, and seeing clients that I just don't have the time to create a brand new article each week!"
    Published 31Mar2012, viewed 30 times
  • STOP SELLING! Let Testimonials Do It For You
    Testimonials are my favorite low-cost and high-impact Client Attraction tools. Getting testimonials from clients is a crucial element of your marketing plan and become a powerful tool for acquiring new clients. Best of all, testimonials do the 'selling' for you, even when you're not around.
    Published 26Mar2012, viewed 47 times
  • How To Create Three Simple And Easy Information Products
    Information products are a great way to set yourself up as an expert and build trust - as well as build your revenues. Here are three different information products you can create to share your knowledge with prospects at different levels.
    Published 25Mar2012, viewed 41 times
  • Make More Money By Going Beyond The One-on-one Model
    Recently, one of my clients was expressing her concern over how she earns money. She realized she has limited how much money she can make by relying solely on one-on-one clients and small groups.
    Published 25Mar2012, viewed 47 times
  • Stop Doing What You're Not Good At
    One of the reasons that I want to teach you about delegating more and outsourcing is that there will be a point in your business if you're not currently at that place right now where you will be so busy with clients or things that you're doing that there will be no more time for you to offer to new clients.
    Published 24Mar2012, viewed 19 times
  • Are You Afraid Of Marketing, For Fear Of Growing TOO Fast?
    Do you ever find yourself being afraid of marketing in a BIG way for fear of growing too big and too fast? Two clients this week expressed worry in marketing their businesses. Not because they were worried about NOT getting clients from the Client Attraction techniques we're implementing together. Actually, it was the OPPOSITE.
    Published 24Mar2012, viewed 19 times
  • How to Use Video to Leverage Your Marketing
    Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System, the proven step-by-step program that shows you exactly how to attract more clients, in record time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.ClientAttraction.com.
    Published 10Mar2012, viewed 29 times
  • How To Create Content That Attracts Clients
    I keep hearing the question, "How do you come up with this stuff? When I get to the computer, try to write an article or it's time to turn on the video to create content on video, I'm just staring at something blank."
    Published 10Mar2012, viewed 26 times
  • 10 Steps of a Compelling Sales Page
    Here's your strategy tip or client attraction, how to get you more clients and leverage you and clone you and make you more money so you can make more money, be more successful, grow your business while working less.
    Published 02Mar2012, viewed 35 times
  • Define Your Ideal Target Audience To Get More Clients
    Are you tired of talking to prospects who give you a "glazed-over" look? That reaction can be a signal you are not clear on who is your ideal target audience. Determining a specific target group of potential clients will not only make your marketing easier, it will also help you close sales more quickly and easily.
    Published 02Mar2012, viewed 19 times
  • Attract New Clients by Offering Solutions They Need
    If you want to pull clients in with your marketing, first you'll need to get their attention by providing real solutions. And, I mean not the fluff you see out there - but real solutions your clients can use and get results from.
    Published 01Mar2012, viewed 57 times
  • How To Get More Clients By Staying In Touch
    Today's strategy from Fabienne for getting more clients, making more money, leveraging your business and enjoying your time off so you work less is about staying in touch.
    Published 24Feb2012, viewed 31 times
  • Stretch Beyond a One-Year Vision
    One of the things that I've been doing for practically every single year in my business, and if I think about it, actually every single year in my business is to map out ahead what I want the coming year to look like.
    Published 22Feb2012, viewed 48 times
  • Two Simple Ways To Find Your Ideal Clients
    Wouldn't it be great if you could find your ideal clients all in one place? What if they were gathered together for you? That would sure make marketing a heck of a lot easier wouldn't it? The good news is that this is completely possible!
    Published 22Feb2012, viewed 47 times
  • Eliminate "Feast or Famine" by Being Systematic About Your Client Attraction
    The only way to make sure that you always have a full practice is to always market. And the best way to do that is to make all the pieces of your marketing pie run on a system, like a well-oiled machine that doesn't need you to be there the whole time, just once in a while to make sure everything's going smoothly.
    Published 29Jan2012, viewed 49 times
  • How to Turn Your Business Failures into Growth and Success
    Your Client Attraction strategy tip for this week is about failure. I want to share a message with you about failure that is: failure is good. Now I mean that. Failure is good. I don't wish failure on you everyday but a healthy small dose of failure in your business is one of the best things that can happen to you.
    Published 29Jan2012, viewed 57 times
  • Be Known for One Thing
    What is the personality of your business? A lot of people have trouble growing their business very quickly and big because the business has a split personality.
    Published 29Jan2012, viewed 54 times
  • Know What Sets You Apart (Unique Selling Propositions)
    There's s standard marketing term called the USP, Unique Selling Proposition, that's going to be very important in helping you (and prospective clients) figure out why they should work with you as opposed to your competitor down the street. Use this along with your Credibility Factors to close clients.
    Published 20Jan2012, viewed 120 times
  • Take Time Off To Focus On Your Business
    Speaking of going away… I know, you're probably thinking, "What do you mean, schedule time off? I thought we were just getting started here?" But the thing is, it's important to also schedule time off so that you can really focus on work while you're at work. (How many burned-out entrepreneurs have YOU met? Yeah, me too, and they're not that "Client Attractive.")
    Published 19Jan2012, viewed 91 times
  • Speaking is One of the Best Ways to Attract Ideal Clients
    I would, without a doubt in my mind, say that aside from networking, speaking is one of the best ways I know to attract your Ideal Clients. It is by far the best way I've experienced and seen my clients experience how to literally PULL clients to them.
    Published 18Jan2012, viewed 60 times
  • Rub Elbows With Ideal Clients by Going Where They "Hang Out"
    There are many reasons why people dislike networking and think it doesn't work. It does work, although most people approach it in the wrong way or simply do it wrong. It's usually because they've been told that networking is about going to as many events as they can and collecting as many business cards as they can, and then following up with an offer or a pitch the next day. Problem is, it never works.
    Published 18Jan2012, viewed 61 times
  • How to Handle Client Objections
    Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System, the proven step-by-step program that shows you exactly how to attract more clients, in record time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.ClientAttraction.com.
    Published 13Jan2012, viewed 42 times
  • How to Scale Your Business
    Here's your weekly tip for client attraction, getting more clients, making more money, multiplying your business.
    Published 13Jan2012, viewed 50 times
  • Fish Where the Fish Are
    To get more clients from networking, you've figured out where your best clients have come from and where your ideal clients can be found in large numbers and inexpensively. It's time to create a marketing plan that has you focusing on "fishing where the fish are." The more focus you have, the better the results.
    Published 31Dec2011, viewed 76 times
  • How to Create More Visibility
    Here\'s your strategy tip for the week for client attraction, to get more clients, make more money in your business and scale it so you become even more successful.
    Published 27Dec2011, viewed 61 times
  • How To Get More Done
    This week\'s strategy tip will help you get more clients, make more money and scale your business much further is about delegating and delegating effectively. If you want to grow your business, and you\'re at a point where there\'s just no more you to go around and no more time to go around, then you need to delegate.
    Published 12Dec2011, viewed 67 times
  • How to Create Programs
    I know this title sounds painfully obvious…but if you're looking to fill a program or service more clients or sell more products, you've got to stop modeling what others are doing and instead take a close look at the offerings you're creating and whether they are a true reflection of what your ideal clients want and need.
    Published 09Dec2011, viewed 54 times
  • How To Focus
    People always ask me, "How do I get results from the things that I\'m working on?" How are you able to produce so much? Do you know the number one how do you get results? By doing the work.
    Published 09Dec2011, viewed 62 times
  • The Check From The Universe
    Have you ever heard that story about how Jim Carrey wrote himself a check for $10,000,000.00 when he was a struggling actor? He carried it around in his wallet every single day. Each time he opened his wallet, he couldn't help but look at it, and when he did, he would envision what it would feel like to make that much money on one movie.
    Published 28Nov2011, viewed 56 times
  • How I Personally Take Action
    Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System, the proven step-by-step program that shows you exactly how to attract more clients, in record time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.ClientAttraction.com.
    Published 24Nov2011, viewed 61 times
  • How to Delegate
    Today's Client Attraction business growth strategy has to do with what you do in your business, and once you get to a certain level in your business, you go from needing to do everything to needing to specialize in what you do. Your strategy tip today is about focusing on what you do best.
    Published 24Nov2011, viewed 43 times
  • How I Personally Stay Grateful
    You can't just sit on the sofa and think positively and then have things come your way. I mean, you've got to take SOME action to make things happen.
    Published 21Nov2011, viewed 33 times
  • Create "Continuity" Packages Instead of One Session at a Time
    One of the major complaints new clients of mine had before working with me is that, although they are sometimes able to attract a sufficient number of clients, the clients are not sticking around long enough for the person to make money or really help them.
    Published 19Nov2011, viewed 505 times
  • Avoid Price Resistance By Focusing On ROI
    Here's your weekly strategy tip for getting more clients, making more money, scaling your business and really just multiplying your presence and your income and sharing your - as I call it - sharing your brownies in a big way.
    Published 17Nov2011, viewed 44 times
  • How to Implement More
    Today's tip is about the discipline to implement more in your business. I hear from a lot of entrepreneurs, and I have been hearing this for eleven years, "Fabienne, I know what to do. I've got a lot of ideas, but I just don't seem to have the discipline to put them all in place. What do I do? How do you do it? How do these successful business owners do it?" And, my answer always is, "Think about the word 'entrepreneur.'"
    Published 16Nov2011, viewed 39 times
  • Follow Up By "Just Checking In"
    How to follow up on prospects is one of the most common questions I get and there are as many experts with an answer to this as there are ways to do it
    Published 06Oct2011, viewed 58 times
  • Stop Doing Everything Yourself and Learn to Outsource
    Today's tip is about when you've reached a certain level in your business, and it seems like you're doing everything yourself. You're working with the clients. You're doing the marketing. You're buying the supplies. You're changing the light bulbs. You're sending out invoices and paying things, and really you're just doing everything front of house and everything back of house.
    Published 06Oct2011, viewed 44 times
  • Get Specific About What You DO For Clients: The Results!
    When talking about what they do for clients, most people end up talking about the PROCESS of what they do, not what they really DO for clients, both in speaking to them and in written communication to them, i.e. their marketing materials.
    Published 21Oct2011, viewed 62 times
  • Stop Doing Everything Yourself - Part 2
    Today's tip is about when you've reached a certain level in your business, and it seems like you're doing everything yourself.
    Published 21Oct2011, viewed 55 times
  • To Market or Not To Market: The Double-Edged Sword of Self-Promotion
    Have you ever felt strange about marketing your services for fear of people thinking you weren't successful enough or good enough at what you do? I was reading a transcript of marketer Dan Kennedy's Coaching and Consulting Business Boot Camp this past week at the beach and I came across a section about the fine line between the need for marketing and not wanting to look like you NEED business.
    Published 25Sep2011, viewed 52 times
  • Make Your Practice Truly Noticeable and Clients Will Come
    The topic of "wow-ing" clients comes up a lot with my own private coaching clients. Many of those who've attended my Client Attraction workshops have heard me recommend the book Raving Fans by Ken Blanchard. It's about taking the client experience to a level that makes them literally RAVE about you and your services to their friends and colleagues.
    Published 01Sep2011, viewed 84 times
  • Get More Clients With A Great Elevator Speech
    Getting clients through networking is important for you to succeed in your own business, no matter what level you've reached (start-up, ramp-up or already successful.) Problem is, while networking to get more clients, you may be unclear on "what to say" and "how to say it." And that means you can easily make people's eyes glaze over, which is NOT good for Client Attraction. Time to change that!
    Published 29Aug2011, viewed 86 times
  • Get More Clients Online With a Client Attractive Website
    Getting clients online is becoming crucial for success as a small business owner - and it's time to make sure your website is done right. To attract ideal high paying clients online, it's important to remember that it's all about pulling people in with compelling and engaging marketing, while giving them high-value and high-content information.
    Published 21Aug2011, viewed 115 times
  • Using Social Media to Get More Clients
    Social media and networking platforms like Facebook, Twitter and LinkedIn are receiving lots of attention as tools for Client Attraction - and it's easy to spend a lot of (wasted) time there. To attract ideal high paying clients from social media, it's important to remember that that the same rules apply for social media as they do for traditional marketing: giving value, building relationships!
    Published 21Aug2011, viewed 88 times
  • Put your marketing on Autopilot
    Would you be surprised if I told you I've actually mentored a LOT of marketing consultants and business coaches who help others build their businesses? Many of these consultants and coaches come to me because, even though they know how to put these steps into practice, they still don't have a full practice, or at least not consistently. WHY?
    Published 01Nov2009, viewed 205 times
  • Become The ONE With The Flashlight In A Dark Cave (You'll Never Be Without Clients)
    While the media is searching out anything to create panic in the eyes of consumers, I want you to think about your own life. When you went to the mall last time, was it empty? What about popular restaurants? Could you hear crickets chirping? Personally, everywhere I go, I'm still waiting in line, I still wait ten minutes for a table, and I'm seeing people STILL buying a lot.
    Published 24Mar2009, viewed 258 times
  • Patience and Perseverance Are Essential Ingredients to BIGTIME Success
    "The day you plant the seed is NOT the day you eat the fruit. Don't worry, don't get frustrated, be persistent. It's on its way to you." That's a thought that always stays with me in taking my business (or one of my clients' businesses) to the very next level. Thing is, we're conditioned through the media that everything is supposed to happen miraculously quickly in our lives:
    Published 24Mar2009, viewed 236 times
  • Think Like an Instant Billionaire
    In sifting through emails from a recent R&D survey I launched, I read the responses, and honestly, I wanted to cry. Don't get me wrong. It's not that I haven't been aware that most solopreneurs have very low expectations of what could be made in self-employment (I've been at this for almost 9 years after all!), but I just didn't know how LOW.
    Published 17Dec2008, viewed 269 times
  • The 'Perception of 1ncrease' Gets You More Clients
    Too many solo-entrepreneurs, especially women, tend to downplay their successes. They either don't stop long enough to see how much they've actually accomplished, or they're too shy to share with others how well things are going, for fear of bragging.
    Published 06Nov2008, viewed 298 times
  • Prosperity Comes From Overcoming Fear (So Do Clients)
    Even though I'm totally unplugged from what's going on in the world, by choice, stuff is still trickling in. You see, I've made a conscious choice for years not to listen to the news, read the papers or listen to talk radio.
    Published 31Oct2008, viewed 199 times
  • Authentic Marketing (And Success) Require You to Look Within
    Let's face it: being self-employed, our businesses are fundamentally a reflection of every part of us. It's not like working for a corporation where you don't really control the outcome of the business unless you're at the top. Who you and I "are" as people literally affects our businesses, every day, every minute, every second, with every breath.
    Published 21Oct2008, viewed 361 times
  • It ALL Has To Match If You Want To Create The Ideal Business
    There are some solo-entrepreneurs that market 'til they're blue in the face, and STILL don't attract ideal, high-paying clients. They're seemingly doing all the "right things": they've got marketing materials, marketing plans, they're speaking, networking, etc. and yet producing no real results. (Are you one of those?)
    Published 11Oct2008, viewed 257 times
  • Figure out Why You're REALLY in Business and Client Attraction Becomes Big-time Easy
    For years, I'd wondered what my 'calling' was and how to weave it into my business. I've always known that I was here for something bigger than I could dream, but I couldn't figure out what that was. What I hadn't realized was, when you're tapped into your 'calling,' Client Attraction becomes effortless. Want to know how to find yours and weave it authentically into your own work to make Client Attraction big-time easy?
    Published 29Sep2008, viewed 285 times
  • When Playing BIG, Old Stuff Will Come Up
    Previously I talked about Going BIG or Going HOME. That's all well & good, but what about all the emotions that arise when you take a great big leap of faith & step into your purpose AND your future, at the same time. Unexpected stuff comes up even stuff you thought you'd ALREADY dealt with. I'm going through this right now. Read on to learn how I'm getting over it & stepping into my future, despite the stuff that's coming up.
    Published 08Sep2008, viewed 240 times
  • Go BIG or Go Home!
    In this article, I share with you the mindset I've adopted to help me look beyond my current "results" and reach much higher. Here's to you doing the same!
    Published 01Sep2008, viewed 234 times
  • Make A Decision And
    I've discovered something really interesting in terms of human behavior. I'm shocked to notice how often people stop themselves by using excuses for not doing something in their business, and in their lives. To discover my 5 step formula for getting out of your own way, read today's article.
    Published 25Aug2008, viewed 244 times
  • To Market or Not To Market: The Double-Edged Sword of Self-Promotion
    This article deals with the wicked and wily double-edged sword of self-promotion. Have you ever felt strange about marketing your services for fear of people thinking that you're desperate, that you NEED business? In this article, I share with you my formula for avoiding the awkward predicament of self-promotion and exactly what to say to not seem desperate for business.
    Published 18Aug2008, viewed 235 times
  • Clients Want Easy Shortcuts
    I often talk about making it EASY for people to work with you. Here's my experience: when you make it easy for people to work with you, they do. When it seems too difficult and convoluted, they don't. That's probably what your prospects are experiencing too when they encounter your materials. Find out how to make it a no-brainer to work with you, in this article.
    Published 04Aug2008, viewed 255 times
  • Make Your Initial Offer Irresistible and You'll Have To Start Fighting Off New Clients
    PULLING clients in is not only more FUN than pushing hard, it's MUCH easier. Who wouldn't rather have clients call THEM rather than pounding the pavement? Problem is, very few solo-entrepreneurs actually do anything about PULLING clients in. Most just wait for clients to come to them, with little strategy involved. For me, it's all about the Irresistible F.R.E.E. Offer and this article will walk you through how to create one
    Published 28Jul2008, viewed 204 times
  • It Ain't Over Til It's Over (Especially When You're Closing The Sale)
    The saying, "The opera ain't over until the fat lady sings" was originated with a sports broadcaster on a TV newscast to illustrate that while a game had just been won, the series was not over yet. And it's not just for sports or opera. In Client Attraction, it's the same, especially when you're closing the sale and new clients get cold feet. Read about my remedy for this article.
    Published 15Jul2008, viewed 250 times
  • To Turn More Prospects Into Paying Clients, You Must Give Them Options
    As a budding solo-entrepreneur, I offered only one rate: "This is what I charge; take it or leave it." So, people would either take it OR leave it. Thing is, most people like options. The minute I realized that, I signed clients up in droves! (You can too.)
    Published 01Jul2008, viewed 249 times
  • If You Want To Increase Revenues, You Must Bring On An Assistant
    If you want to grow your business, hands-down, you need an assistant. Oh, I know what you're thinking! "I don't make enough mo-ney to hire an assistant yet, not right now." I too resisted at first. Then I tried it because I didn't have any other choice. But once I did, I nearly doubled my re-venues. R
    Published 27Jun2008, viewed 267 times
  • To Turn More Prospects Into Paying Clients, You Must Motivate Them!
    When talking about their business, most solo-preneurs make the mistake of describing exactly what they do, in boring detail. Hate to say this, but, so what... nobody cares. Instead, if you want to quickly get their attention and turn that prospect into a paying client, you'll want to say the words that will motivate them to work with you. My own personal list is all laid out in this article.
    Published 16Jun2008, viewed 257 times
  • NEVER Answer The ONE Question Prospects Always Ask (If You Want Clients)
    Prospects ask all sorts of questions when they meet you. But there's one question you'll almost always get and it's the ONE question you should NEVER answer. Otherwise, you've lost that prospect on the spot. Find out which question and how to use my very own Verbal Kung Fu script for avoiding the question and setting yourself up for closing the sale. It's all in this week's Client Attraction article.
    Published 09Jun2008, viewed 266 times
  • Your Mental Attitude Dictates Your Number of Clients AND In-come
    You may be working your tail off to market your business and yet you're still wondering why it hasn't "happened" yet. I've seen it thousands of times. An entrepreneur is seemingly working HARD to get clients, working like a dog to bring in some good in-come and yet, the results just aren't showing up. Read more about what's holding you back, in this article.
    Published 27May2008, viewed 276 times
  • You MUST Say Yes To The Business (And In-come) Within Your Reach
    Have you ever felt on the verge of something big in your business, that the next level is just within your reach, and at the same time, wondering if you have what it takes to make it happen, if you can handle it? Read more about saying "YES" and reaching that next level.
    Published 26May2008, viewed 238 times
  • Aim To OVER-FILL Your Pipeline of Prospects
    Too many SUCCESSFUL entrepreneurs ride the 'Feast or Famine' roller coaster.They have almost too many clients and are WAY too busy, or they're digging their well when they're thirsty. There's nothing worse than experiencing those two extremes regularly. This article will show you how to OVER-FILL your pipeline.
    Published 13May2008, viewed 212 times
  • Don't Give Up Too Easily (Clients Are Just Around the Corner)
    Have you ever given your all to something, experienced disappointments, and given up? What about when it comes to marketing your business? Do you sometimes get frustrated, doubt yourself, and then consider throwing in the towel? You won't ever give up again, not after reading this article.
    Published 26Apr2008, viewed 286 times
  • It ALL Has To Match If You Want To Create The Ideal Business
    Many solo-entrepreneurs market 'til they're blue in the face, and STILL don't attract ideal, high-paying clients. They're seemingly doing all the "right things", but producing no real results and not seeing the kind of success they so desperate want. Most of the time, it's beyond simple marketing issues. It's what's going on INTERNALLY that's botching your results: THE MINDSET.
    Published 31Mar2008, viewed 283 times
  • Are You Blaming Others Because You Don't Have Enough Clients?
    Many people blame others for their situation. In fact, one of the themes running through my life and the lives of my clients is that of Personal Responsibility. If you've been to my workshop and on any of my calls, you know that I believe strongly in taking responsibility (I often call it 'The No Excuses Approach') and how you cannot achieve BIG success without it. Few marketers talk about it, but it's crucial to success.
    Published 17Mar2008, viewed 326 times
  • UNDERvaluing What You Offer? You May Be Losing Clients
    There's always been a question in my intake packet for private clients titled, "What is holding you back or slowing your progress?", as it relates to attracting the clients they need. Having worked with many hundreds of clients over the years, I've seen it ALL. Many question their ability to bring VALUE into the marketplace and this costs them lots of potential clients. See how, and what to do about it, in this article.
    Published 09Mar2008, viewed 342 times
  • Think Like an Instant Billionaire
    Most solopreneurs I've talked to over the years have VERY LOW expectations of what they can actually make in self-employment. Believe me, it's so much more than you think, but you've got to wrap your mind around it. One easy way to stretch your thinking about what's possible for you is to begin THINKING and LIVING like a Billionaire. Do you have what it takes? Let's see!
    Published 24Feb2008, viewed 257 times
  • Turn Indecisive Prospects into Paying Clients
    Imagine that you've marketed your services, attracted a prospective client, set up an initial consultation and gone through the whole sales process. Sometimes, no matter how hard you tried, that prospect didn't sign up on the spot. This probably means you've lost them for good... UNLESS you know about the proven method to get indecisive prospects to slide right into your practice, instead of slipping through your fingers.
    Published 20Feb2008, viewed 300 times
  • How To Be Your Own Best Advertisement (Without Being Client Repulsive)
    Entrepreneur Magazine called yesterday to get my take on how to be your own best walking advertisement without becoming offensive, off-putting or in people's faces. There's definitely a fine line between authentic self-promotion and being pushy. Today, I share with you one of the tips I gave the editor for making people aware of your problem-solving resources, without becoming 'Client Repulsive'. Enjoy!
    Published 11Feb2008, viewed 271 times
  • Outsource And Be Rich: The Little-Applied Secret ALL Wealth-y Entrepreneurs Use
    There's ONE thing that all wealth-y solo-entrepreneurs know: If you want to have an ideal business, work less and make a whole lot mo're, I can assure you that you CANNOT do it by yourself. And getting a team around you is the only way to do that. You must begin to delegate and outsource!
    Published 05Feb2008, viewed 256 times
  • It's Not Procrastination, It's Fear of Rejection (Get Past It and Get Marketing)
    Have you ever been stopped in your marketing tracks because of fear of rejection? The fear of reaching out to people, fear of failure, fear of success or fear of not doing something right? I think it's innate for many of us. Problem is, it holds us back from doing what it takes to get clients. Well, it's got to STOP. Find out exactly what I've used to get past some of my own fears & get out there in a big way, all in this article
    Published 21Jan2008, viewed 295 times
  • Plan Out Your 3-Year Vision for Attracting Clients (and The Life You Really Want)
    OK, so we have a New Year ahead of us and we've gotta make it count. Being self-employed, it all depends on us. That means having a clear plan for what we want. This article shows you how I (and my private clients) map out our goals with a 3-year vision. Why 3 years? Read the article and you'll know exactly why.
    Published 05Jan2008, viewed 283 times
  • Does Your Voicemail Get You Clients? Time to Change That!
    If you're serious about attracting clients consistently, I believe you should use every single piece of marketing "real estate" you can. We're talkin' systems that PULL in clients without you having to do much. In this article, I show you that it can even be as "little" as using your outgoing voice mail to get new paying clients.
    Published 25Dec2007, viewed 356 times
  • Stop "Moving Your Own Piano" (You'll Then Attract More Clients While Making More)
    At one point or another in your business, you've had the opportunity to move up to the next level of success and it required a certain investment: in hiring someone, in creating systems, in yourself. Problem is, you may have stopped yourself by using the excuse of "not having enough mo.ney. It's a mindset that keeps you playing small and limits your growth. Sinatra didn't move his own pianos. Are you?
    Published 17Dec2007, viewed 332 times
  • Think BIGGER About What's Possible For You and Get Out of Your OWN Way!
    Most entreprenuers have very LOW expectations on what can be made in self-employment: between $50,000 and $150,000 is what they tell me. Using SYSTEMS and LEVERAGE techniques, you can create an income that is FAR beyond what you've ever thought attainable for yourself. But first, you've got to BELIEVE it's possible for yourself. See how, in this article.
    Published 09Dec2007, viewed 351 times
  • To Attract More Clients, Plug Into Your Purpose
    When I see entrepreneurs drag their feet in marketing, or if they're having a difficult time even though they're marketing, it's usually a sign that they're not plugged in to their purpose, as opposed to procrastination. This article will help you stop using WILLPOWER and instead, be pulled by your PURPOSE. Enjoy!
    Published 08Dec2007, viewed 334 times
  • Focus on the "Low Hanging Fruit"
    Following up on leads is 90% of the game, right? At least that's what we hear. You spend all this time networking, marketing yourself, making calls, looking for the right client, but what's the point of it all if you don't have a way of tracking and responding to the leads you DO have? Perhaps your prospects are slipping through your fingers? This article will show you my ongoing simple technique for keeping track of it all. Enjoy
    Published 25Nov2007, viewed 372 times
  • What Millionaire Entrepreneurs Have In Common (It's Way Simpler Than You Think)
    I was recently at a conference and witnessed a theme with everyone there, particularly the VERY successful ones. These entrepreneur millionaires have ONE secret in common and it's something so simple, yet so profound, that we often take it for granted. To read more about that ONE thing, check out this article.
    Published 19Nov2007, viewed 509 times
  • Make Your Initial Offer Irresistible and You'll Be Fighting Off Clients
    PULLING clients in is not only more FUN than pushing hard, it's MUCH easier. Who wouldn't rather have clients call THEM rather than pounding the pavement? Problem is, very few solo-entrepreneurs actually do anything about PULLING clients in. Most just wait for clients to come to them, with little strategy involved. For me, it's all about the Irresistible F.R.E.E. Offer this article will walk you through how to create one.
    Published 11Nov2007, viewed 432 times
  • UNDERvaluing What You Offer? You May Be Losing Clients and Mo-ney
    Having worked with hundreds of clients over the years, I've seen it all. Many question their ability to bring VALUE into the marketplace and this costs them lots of potential clients. See how, and what to do about it, in this article.
    Published 06Nov2007, viewed 316 times
  • You Don't Need to Learn MORE to Get Clients
    For years I've noticed how many of my clients stopped themselves from marketing BIG because they needed to learn more. They'd already gone through the required training, and many were certified, but it was like something strange was in the punch bowl and thwy were all drinking it: the "I'm Not Enough Yet" fruit punch. Ever feel that way? If so don't miss this article.
    Published 19Oct2007, viewed 324 times
  • One Secret To Dramatically Increase Referrals (and Get More Clients)
    If you're like most self-employed people, you probably wish you knew how to quickly jack up the number of referrals you get. There is one method I've used with thousands of clients at this point and it's worked every time. Want to know exactly what it is? Then this article is a must read.
    Published 13Oct2007, viewed 347 times
  • Make Your Message Irresistible and Clients Will Flock to You
    To attract clients consistently and with little effort, your message must be clear and it MUST stand out, and the easiest way to do that is to have an expertise or a niche. So, what’s stopping YOU from having one? I’ve come up with 2 reasons most people don’t niche, and why most people niche the WRONG way! If you want to start making a lot more mo-ney, while working less, this article is a must read.
    Published 09Oct2007, viewed 316 times
  • In Client Attraction, Focus on Service, Not Accumulation
    The ‘high-achiever’ sets high goals and then does what it takes to make those goals happen. The ‘overachiever’ seems to want to accumulate just for the sake of accumulating. For this type of person, it’s RACE, not PACE. Problem is, this behavior causes you to paddle upstream in Client Attraction and income-building.
    Published 29Sep2007, viewed 295 times
  • Get Past Procrastination and Into Client Attraction: My 5 Steps to Getting Things Done
    Sometimes, procrastination gets the best of us solo-entrepreneurs (you too?). It seems that everything is priority and we tend to put some things on the back burner. The thing is, if the items on your to-do list have to do with marketing, you dont want to ignore them (especially if you want a full pipeline of prospects in 6 months). This Client Attraction article will show you exactly how I go from procrastination and into Client Attraction.
    Published 09Sep2007, viewed 322 times
  • Make Your Business a Well-Oiled Machine (and You’ll Have More Clients)
    I believe the key to more clients, more in-come, and more time off, is making your business run like a well-oiled machine. If it’s not, then your business is probably running YOU, as opposed to you running your business. And that means lots of stuff is falling through the cracks, which means lost opportunities, fewer clients and less mo-ney coming in. The solution to making things run smoothly is in this article.
    Published 30Aug2007, viewed 336 times
  • Is Your Business Card Useless or Is It Client Attractive?
    This article will show you how to make one of the most common business “tools” a Client Attractive one: the business card. You can have one that gets clients to call YOU or one that goes into the “circular file” once they get home. Which do you want? Read on to find out how to turn your business card into a serious marketing tool that gets you clients and ramps up your referrals on its own.
    Published 23Aug2007, viewed 300 times
  • Did You Get Lazy In Marketing? (If You Want More Clients, Do What You USED To Do)
    People get lazy and slow down their marketing in summer, and then they wonder what’s happened. They’re scrambling for NEW things to do, and reinventing the wheel, instead of doing the tried-and-true, proven things that have worked for them in the past. Read on to see how you too can generate new clients, without reinventing the wheel.
    Published 13Aug2007, viewed 333 times
  • Stop “Moving Your Own Piano” (You’ll Then Attract More Clients While Making More)
    At one point or another in your business, you’ve had the opportunity to move up to the next level of success and it required a certain investment: in hiring someone, in creating systems, in yourself. Problem is, you may have stopped yourself by using the excuse of “not having enough mo.ney”, a nasty case of self–sabotage. It’s a mindset that keeps you playing small and limits your growth. Sinatra didn’t move his own pianos. Are you?
    Published 01Aug2007, viewed 442 times
  • Be Willing To Do What Others Aren’t: Take Action, In Spite Of
    This article is about taking ACTION, in spite of. Sometimes, you just KNOW you need to take action to take your business forward. However, if you’re anything like me, you’ll admit you sometimes procrastinate, tidy up your office, get another cup of coffee, ANYTHING to not get it done.
    Published 24Jul2007, viewed 287 times

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