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Make money online by selling B2B - business to business online marketing

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Published: 27May2008
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Interested to make money online, but don't want to sweat the small stuff? Rather than doing B2C (business to consumer), you can consider doing B2B (business to business).

How do you make money with B2B, as manufacturers, wholesalers, distributors or trading agents? There are various online tools to help B2B marketers to identify hot B2B products searches, and in particular, where to locate volume buyers.

These searches can be done in B2B portals. The best one we are using, and it's free, is NOT alibaba.com, but another popular one which can tell you the popular related searches. For example, if you are searching for jewelry, they will tell you the related popular searches (which are not those we thought): jewelry offers, jewelry importers etc.

Some of these portals also enable you to find volume buyers. For example, in one of these portals, I found out there is a buyer from Egypt who wants to buy 50 tons of frozen food. So how can you make money if you are not selling this type of frozen food?

You can act as a trading agent, and find sellers who are selling this kind of stuffs, and tell them you have a customer from Egypt who is looking to buy the stuffs and ask if they are interested.

Another alternative is to post a buying lead to buy this kind of stuffs and let interested sellers to contact you. So in no time, you can be doing B2B trading!

Companies that sell to other businesses are discovering that the Internet offers great opportunities for:- a. Generating new leads b. Acquiring new customers c. Retaining current customers

All the online marketing strategies that works for Business to consumer (b2c) market, can be applied to the business to business industry, after it is readjusted to meet your goals or B2B objectives.

Many research companies have published their survey findings that B2B companies No.1 goal for intenret marketing is to generate qualified leads. Also high on their list, though second to leads, are branding goals. In a Forrester research found that 40% of B2B marketing executives consider online marketing to be very effective for building their company's brand image.

Other B2B marketing strategies that each company should use is search engine marketing (search engine optimization via Free natural rankings or Pay per click advertising), video marketing, and blog marketing. Among these BtoB internet marketing tactics above, over 85% of those interviewed in USA and Europe consider their most effective technique to be Search engine marketing

If you can master these strategies, you will surely have a competitive edge against your competitors, the majority of which are only using one or two of these strategies, if any.

Fione Tan is the head Internet Marketing Coach & CEO of eOneNet.com - asia's leading internet marketing company with Internet Marketing China ( Hong Kong ), Internet Marketing Singapore and Internet Marketing Malaysia offices. Subscribe to her internet marketing blog at eOneNet.com/internet_marketing_blog

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