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Articles by Francesca Black

• The Seven Part Plan to Building a Brand
  Building a brand is more than just fixing a catchy name on a product. Brand is all about relationships—it is how customers feel about your product. That feeling will either incline them to use your product or pass it by for something else. What control does a marketer have over the minds and hearts of buyers? Marketing authority David Jobber has identified seven factors in building a successful brand.
  Published 04Dec2007, viewed 270 times

• Space Travel: Science or Fiction?
  There are those who deny Neil Armstrong walked on the moon and maintain the whole story was a government conspiracy. The idea that man could actually break away from our cradle of atmosphere and gravity was once fiction of the highest sort. Yet one dreamer made it a reality. What is there not to believe about space travel? Will there be a time when such a thing is feasible?
  Published 23Oct2007, viewed 276 times

• Bring Your Product to Life with Personality
  When choosing an appropriate mascot for your brand, first identify what you are trying to achieve. Who will conceivably buy your product or services? What kind of character would appeal to that audience? Is this a spokesperson that will stand the test of time? In what way will the personality reach out to the consumer and communicate the strengths of your product or service? Is this an image you desire?
  Published 04Sep2007, viewed 273 times

• Preparing Children for Emergencies
  Whether it is a fire, flood or earthquake, children need to know what to do and how to do it in order to minimize stress and anxiety. Have you heard stories on the news about a child who saves a family by staying calm, calling 911, and following directions? Being prepared to help in an emergency saves lives. What makes it possible for a child in a high stress situation to be ready to help?
  Published 30Jul2007, viewed 228 times

• Home Security Measures That Go a Long Way
  Anyone is susceptible to robbery, home invasion, or assault. Criminals often survey their target before entering and taking a few precautions will make your home and those who dwell there less likely to be victimized
  Published 26Jul2007, viewed 267 times

• Organic Cotton
  Although many people are becoming conscious about what they put in their bodies, they do not take necessary precautions for what they put on their bodies. Pesticides and other chemicals can not only damage our bodies as they are ingested, but also as they are absorbed through the skin. This proposes great concerns as most of the cotton grown today is loaded with pesticides and chemicals. Cotton uses the most pesticides of any product farmed.
  Published 15May2007, viewed 309 times

• 72 Hour Emergency Kit
  Life has many uncertainties and unexpected events. Planning for the unexpected will be of great help if evacuation is needed for a disaster. Being prepared with a 72 hour kit will allow for you and your family to have something on hand that is ready to grab in a moments notice. Although there are some basic items that should be included, kits can be personalized.
  Published 08May2007, viewed 423 times

• Celebrate Valentines With Friends and Family
  You don't have a special someone to celebrate Valentine's Day with? Invite friends or family over and enjoy Valentine's day with them. Here are some theme ideas for a fun and lighthearted evening.
  Published 24Apr2007, viewed 457 times

• Basic Care for a Juniper Bonsai
  Growing bonsai trees is an ancient art that is becoming increasingly more popular. Research shows that plants benefit our mood and attitude. Introducing bonsai plants into your life will bring these benefits along with reduced stress levels and enhanced the aescetics of your home environment. Because juniper bonsai trees are easy to grow, they make great plants for beginners.
  Published 18Apr2007, viewed 367 times

• Teaching a Child Chess
  With the world becoming more complicated children need these skills to be equipped to meet its expectations, challenges and the many problems that will arise. A person does not need to go to extremes to help their child, its as simple as teaching the game of chess.
  Published 15Apr2007, viewed 288 times

• Faith and Culture Combine
  Stroll into the small farming community of Shipshewana, Indiana and be surrounded by a culture rarely found anywhere. The town of around 536 people hosts about 500,000 visitors each year. What is the big attraction? This area of Northern Indiana is home to many of the Amish faith. Tourism has been encouraged by residents of Shipshewana, attracting people come from far and wide to experience the simple, beautiful life led by the Amish.
  Published 10Apr2007, viewed 314 times

• A Chocolate Primer
  A trip down the baking aisle in a grocery store presents the pastry chef with more options for chocolate than the candy counter. But if you’re stuck in a pinch, is it okay to substitute semi-sweet chips with a bittersweet bar? What can a glimpse at the list of ingredients tell you about a chocolate bar? Besides color, is there any real difference between white chocolate and milk chocolate?
  Published 03Apr2007, viewed 339 times

• The Great Things About Photography
  Are you thinking about taking up the hobby of photography? Many who have already discovered this exciting and fulfilling hobby can tell you the top ten reasons why photography is so great. Maybe you will be captivated by this compelling and diverse art as well.
  Published 27Mar2007, viewed 382 times

• Organic Protects the Next Generation
  There are countless benefits to eating organic. Organic produce is higher in nutrients, lower in nitrates, free of artificial additives, and it tastes better. Furthermore, organic farming is better for the environment--another way the organic lifestyle benefits our children's futures. It does not require great effort to make a change.
  Published 20Mar2007, viewed 384 times

• Craft Clutter Creating Organizational Calm
  Have you ever noticed how clutter, mess, and disorganization effects the way you feel? Having too much stuff, or stuff without order, creates an unsettled atmosphere. Very few can shut out the chaos around them without being affected by it.
  Published 18Mar2007, viewed 311 times

• The History of Hemp
  Hemp is a highly evolved plant species and is not genetically engineered. Hemp is heat, mildew, pest, light, and rot resistant. Hemp's long, smooth, hollow fibers make hemp very strong, durable and mold and mildew resistant.
  Published 09Mar2007, viewed 342 times

• Innovative Portrait Photographers
  Ever since photography was invented, there have been famous names associated with it. Ansel Adams, Alfred Eisenstaedt, Dorothea Lang are just a few of those who have changed how we look at the world and at photography. What about famous photographers today, those who are currently changing the way the world looks at photography, especially at portrait photography.
  Published 06Mar2007, viewed 565 times

• Dragons in the East
  A few emperors even proudly claimed to be direct descendants of dragons. Pairings between humans and dragons were thought possible, since dragons were capable of changing their shape and size to assume whatever form they desired.
  Published 26Feb2007, viewed 368 times

• The History of Soy
  The soybean has a long history and a very long journey through out the world. This journey, lasting almost 27 centuries, changed the world that we know today. Soy products feed a large part of nearly every country's inhabitants, as well as various non-edible uses. The soybean was first cultivated by the Chinese.
  Published 25Feb2007, viewed 370 times

• Not Every Chess Game Has a Clear Winner
  Not every chess game ends with a clear winner; an opponent that declares checkmate. Occasionally a chess player will choose to resign to their opponent, which is essentially surrendering. These players believe that there is “no longer any hope”, and award the win to their opponent. In chess tournaments, wins will receive a single point. However, when white wins it is recorded as 1-0 and when black wins it is recorded as 0-1.
  Published 20Feb2007, viewed 368 times

• Protect Yourself From a Home Invasion
  There are lots of small things that homeowners can do to deter a burglar. Follow these simple steps to protect your home from a burglar.
  Published 05Feb2007, viewed 325 times

• Keep Romance Alive
  Keep the romance in a relationship alive with these quick tips.
  Published 29Jan2007, viewed 837 times

• Monkeys, Chimps, or Apes: A Primate Primer
  “Look, it’s a monkey!” the father says to his son, pointing at the caged chimpanzee sitting with his back to the onlookers. The information sheet posted on the wall corrects the misnomer, but I doubt the man will read it. Sure enough, the pair strolls forward to look at the next ‘monkey,’ which is really an orangutan.
  Published 21Jan2007, viewed 325 times

• Dog Obedience Training
  Play training remains important part of dog obedience right through the training and trialling stages. Puppies are easily distracted and test the patience of even the most patient souls. Trainers must remember the time you spend training your puppy now will pay off when you have an adult dog. The aim of dog obedience is to give your puppy, adolecent and elderly dogs a better, more enjoyable dog life.
  Published 17Jan2007, viewed 376 times

• Kangaroos
  The kangaroo is a singular creature. What other animal can jump a distance of 28 feet, or a height of 6 feet? What other animal can hop at speeds of 43 miles per hour? What other animal uses its muscular tail as a third “leg” to help balance and stabilize and holds kickboxing matches to determine breeding rights? There’s only one animal that fits this description—the kangaroo.
  Published 09Jan2007, viewed 308 times

• Who's Who in UFology Today
  Below are ten names of the most educated, respected UFologists alive today. By studying their theories and published works, you will be on the forefront of UFology research.
  Published 08Jan2007, viewed 461 times

• Background Checks
  If you have ever been employed, chances are good that you’ve had a background check run on you. Employers looking for reliable, trustworthy individuals will often use these reports to confirm that information given on a resume is true and ensure that they are hiring persons of high standards. But what is included in a background check? Do you have control over who can access your report? How can you find out what is on your record?
  Published 21Dec2006, viewed 410 times

• Aromatherapy in Labor and Delivery
  The time has come. After nine months of anticipation you are standing at the door, suitcase at the ready, stopwatch in hand. You’ve timed the contractions at every two to five minutes on the dot, and as the drama of birth opens its curtains before your very eyes, you wonder if all your preparations will have been enough.
  Published 12Dec2006, viewed 377 times

• The Robertson Panel: The CIA Considers UFOs
  With World War II came better, faster airplanes and more experienced pilots. By the time the war was over, air travel was becoming firmly established across the world. The skies became the highways of the future. People started looking up in curiosity. What they saw in the skies was sometimes mundane, but sometimes astonishing. The UFO age had begun.
  Published 05Dec2006, viewed 412 times

• Science Fiction Movie Reviews
  Nothing beats a friday night at home, snuggled up on a coach with a bowl of popcorn watching Science Fiction Movies. Stop at your local video store and find a science fiction movie sure to get you thinking about what could have been or what might be. Here are some of the best all time science fiction movies.
  Published 27Nov2006, viewed 397 times

• Aromatherapy in Pregnancy
  After a century of highly medicalized prenatal care and childbirth, the trend in recent decades has swung back toward natural, gentle birthing techniques. Midwives and doulas, once frowned upon by the medical establishment, are now being welcomed into hospitals, oftentimes replacing doctors at the pregnant woman’s bedside. Much has been written about the benefits of water, hypnotism, and naturopathy in prenatal care and childbirth.
  Published 21Nov2006, viewed 440 times

• Careers in Security
  There was a time when might made right, when the victor was determined on the battlefield, and the tools of destruction were the weapons of war. That time is past. Keeping our nation safe and secure today involves much more than wielding a sword against the enemy. The development of new technology and communications systems has transformed the job of keeping our nation safe.
  Published 20Nov2006, viewed 388 times

• Galactic Empire, a Space-age Third Reich
  Born in May of 1944, in Modesto, California, George Lucas lived a world away from the horrors of Fascist Germany. Yet its imprint is more than evident in Lucas’ life’s work and creative brainchild, the Star Wars Saga. Admitting that the Galactic Empire was based on Germany’s Third Reich.
  Published 06Nov2006, viewed 470 times

• Sorting through the Issues of Organic Milk
  In 1993 the US dairy industry changed dramatically. That year the FDA approved the use of a genetically-engineered form of bST, sparking a controversy that has persisted over the last thirteen years, leading to law suits and disputes over public health and safety. Many organically-minded consumers switched over to “hormone-free milk,” only to later learn that there was no such thing. What is rbST anyway, and how does it affect cows?
  Published 31Oct2006, viewed 377 times

• Security Classification Primer
  Much is heard these days of government secrets being uncovered, national security being compromised, and of sensitive information getting into the wrong hands. Most countries have a classification system to formalize state secrets and protect information from being used to endanger citizens. This article will familiarize you with the security classification system.
  Published 24Oct2006, viewed 455 times

• World War II Foo Fighters
  While Allied pilots initially thought the flying objects were German secret or psychological weapons, after the war it was discovered that sightings were also reported by the enemy, who had assumed the crafts were US-made. To this day, the sightings remain a mystery.
  Published 17Oct2006, viewed 446 times

• The Ender Saga: A Noteworthy Science Fiction series
  January 1985 marks the beginning of America’s love affair with Ender Wiggin. It was that month that Ender’s Game was published, becoming an instant blockbuster, and “probably the most popular science fiction novel published in the last twenty years” (John Kessel). The child prodigy and ultimate savior of the earth, Ender Wiggin, had appeared seven years earlier in a short story published in the science fiction magazine Analog.
  Published 10Oct2006, viewed 470 times

• The UFO Lawyer
  If you thought UFO sightings only belonged in science fiction movies and late night TV, and that believers existed on the fringe of society, think again. It is a little known fact that for over thirty years UFO investigations and contact with ETs have been debated even in our respected US courtrooms.
  Published 03Oct2006, viewed 345 times

• What is Cyberstalking?
  Computers and the Internet are becoming indispensable parts of America's culture, and cyberstalking is a growing threat.
  Published 26Sep2006, viewed 424 times

• Innovative Uses for Hemp
  There are more than 25,000 known uses for hemp. Almost any product that can be made from wood, cotton, or petroleum, including plastics can be made from hemp. Hemp is considered the world's most versatile fiber.
  Published 18Sep2006, viewed 341 times

• Trekker versus Trekkie: The Controversy
  So what is the difference between a trekker and a trekkie? The short answer is: nothing. According to Wikipedia, the all-knowing, on-line encyclopedia, both terms denote a fan of the Star Trek science fiction franchise. So why all the controversy between the two?
  Published 13Sep2006, viewed 341 times

• Romantic Movies
  Nothing beats a romantic night at home, snuggled up on a coach watching a romantic movie. Stop at your local video store and find a movie sure to capture the heart of your mate. Here are some of the best all time romantic movies.
  Published 05Sep2006, viewed 386 times

• Understanding IQ
  IQ or intelligent quotient is supposed to test intelligence irregardless of age or environmental factors, yet numerous studies show that environmental factors can strongly influence IQ. The concept of intelligence has continued to evolve, despite problems with and misuses of IQ testing.
  Published 28Aug2006, viewed 440 times

• Historical View of Chess
  Chess, the game of kings, has its origins appropriately shrouded in mystery. The chess board and it's pieces are indicative of medieval life. The six different chess pieces on the board represent a cross section of medieval life with its many ceremonies, grandeur, and wars.
  Published 21Aug2006, viewed 342 times

• What is the Rain Forest?
  One and one-half acres of rain forest are lost every second with tragic consequences for both developing and industrial countries. Rain forests are being destroyed because the value of rain forest land is perceived as only the value of its timber by shortsighted governments, multinational logging companies, and land owners.
  Published 14Aug2006, viewed 323 times

• Protection From a Home Invasion
  Think like a burglar. Put yourself in his shoes and find out the weak spots in the house from where the burglar can enter the house. When you do this you will be able to find the weak spots and can protect your home better.
  Published 07Aug2006, viewed 358 times

• Hemp and Legal Implications
  In 1619 Jamestown Colony, Virginia enacted laws ordering farmers to grow hemp. Similar laws were enacted in Massachusetts in 1631, Connecticut in 1632 and the Chesapeake Colonies in the mid-1700's.
  Published 01Aug2006, viewed 407 times

• What is IQ?
  IQ or intelligent quotient is supposed to test intelligence irregardless of age or environmental factors, yet numerous studies show that environmental factors can strongly influence IQ. The concept of intelligence has continued to evolve, despite problems with and misuses of IQ testing.
  Published 26Jul2006, viewed 429 times

• Protect Yourself from Identity Theft
  Some law-enforcement authorities call identity theft the fastest growing crime across the country right now. In fact, identity theft is the most called-about subject on the Privacy Rights Clearinghouse's telephone hotline. Most victims don't even know how the perpetrators got their personal information.
  Published 24Jul2006, viewed 324 times

• Puppy Proof Your Home
  A new puppy is akin to having a new toddler. The puppy, while only an baby, the puppy has the ability to be mobile and access everything that he or she really shouldn't. New puppy owners should not let their new puppy out of their sight for too long of a period of time.
  Published 10Jul2006, viewed 383 times

• Creative Uses for Aromatherapy
  The Chinese, Egyptians, Greeks and Romans all recognized the therapeutic properties of essential oils and plant extracts. The use of plant oils can be traced back over 6000 years. Individuals in many cultures believed that scent inspires the imagination and frees the spirit. In modern society many individuals are finding innovative ways to incorporate aromatic scents into their daily lives, to elicit feelings of relaxation and contentment.
  Published 19Jun2006, viewed 431 times

• Security Systems Software and Basics
  Practical security tips and basics about security software. Discussions cover the basics and introduces concepts about locking systems down to keep things secure.
  Published 12Jun2006, viewed 401 times

• Tips for Designing Bonsai Trees
  Bonsai are shaped by trimming the branches or by wiring them into new positions. Bonsai is a responsibility as well as a hobby. If you practice it with care and patience, the rewards are tremendous.
  Published 06Jun2006, viewed 434 times

• Taking Great Auction Photos Increases Sale Price
  They say a picture is worth a thousand words. That being the case, it is important to use photos as a tool to sell auction items.
  Published 22May2006, viewed 455 times

• The Truth Behind Roswell
  The city of Roswell boasts a population of nearly 50,000 residents, a healthy economy, and a reputation for being a haven for UFO enthusiasts. The most famous of all UFO and alien stories is that of Roswell, made legend in movies, television shows and hundreds of books.
  Published 15May2006, viewed 449 times

• The History of Dragons
  The Dragon has played an important part in myths and religions since pre-historic times. The history of dragons goes back at least six thousand years, and there are dragon tales and legends from every continent except Antarctica.
  Published 10May2006, viewed 453 times

• What Does Organic Mean?
  The word "organic" may appear on packages of meat, cartons of milk or eggs, cheese and other single-ingredient foods. Certified organic requires the rejection of synthetic agrochemicals, irradiation and genetically engineered foods or ingredients.
  Published 02May2006, viewed 415 times

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