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Article Directory :: Business - General Articles
Conference Folders have been used as business gifts for many years and it's not surprising because they offer fantastic value. However it has been a long time since they were used exclusively for conferences. This article will give you 10 great ideas where you can use them to promote your company, products or services.
1. Reception areas of any company are places where people congregate prior to meeting up. Printed conference folders containing product shots or news stories left on a coffee table or the receptionists desk will very often be picked up and read by visitors.
2. Travelling salesman or busy business executives can use them to hold papers and documents when going to meetings. How often do you meet a new supplier or client who may be carrying a printed leather folder with nothing embossed on the front. They are really missing out on an opportunity to advertise who they are.
3. Colleges and Universities are wonderful places to give away promotional conference folders. The students and staff at such organisations are the future high net worth spenders so if you can introduce your company to them early on then it can only help you.
4. Hospitals and other medical establishments will find printed folders very useful for storing records or for using as notepads etc. Pharmaceutical companies will often leave large quantities of promotional folders free of charge for staff to use. These folders will of course be branded with the relevant company or drug logos.
5. Airport or Station passenger lounges are another place where people congregate and have time to browse. Embossed conference folders stand out form the usual newspaper and magazine racks so many upmarket brands will take this opportunity to place their logos in front of wealthy potential clients.
6. Hotels use printed conference folders in many places. Each room will have one that hold information on the services of the hotel. These would include room service, meal time etc. and are often accompanied by a printed pen branded with the hotel's name
7. Technical manuals are of course almost always bound inside a printed conference folder. Take for example your motor car instruction book. This will almost certainly he covered by a PU conference folder to hold the instruction manual and other paperwork in one place.
8. Conferences of course are the one place you would expect to see all sorts of printed folders. These may include printed leather folders or plastic promotional ring binders to hold seminar notes etc.
9. State occasions are also places that you will find beautiful embossed leather conference folders. Every time to you see a high ranking official such as a Prime Minister or president signing a treaty or new bill they are held in very attractive folders.
10. Technical departments of companies often use large printed conference folders that are specially designed to hold specific instruments. These folders can be taken on site by technicians who need to record data with a hand held devise whilst taking notes at the same time.
I hope you will now understand how useful conference folders are for a multitude of things. They also look great when they are fitted with promotional pens or printed calculators. Whilst PU conference folders are of course the top end you can still get great looking PU conference folders that offer fantastic value.
Francis Murphy is the Managing Director of BTC Group which was established in 1977 and currently runs more than 25 Promotional Merchandise Programmes for clients that include AA,BBC, HMV,Tesco and Nomura Bank. They supply over 1 Million Printed Bags every year to Businesses, Clubs and Associations throughout the length and breadth of Europe.
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