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Promotional Clothing Or Promotional Merchandise - Which One Is The Most Cost Effective?

By Francis Murphy

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Published: 25Mar2010
Word count: 660
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It's a fact that well made promotional merchandise, promotional clothing or any really attractive and practical corporate products will do a great job in assisting you to advertise your company. However this informative article puts forward the idea that corporate clothing will always be the better choice. The reason that I take this position is because when your customers wear your printed T-shirts or embroidered polo shirts your logo or advertising message is going outside and on to the streets. The result is that you can gain a much bigger exposure than you could with more common office style promotional merchandise for example leather conference folders or promotional bottled water.

The range of corporate promotional clothing out there on the market place is huge. Prices can range from less than £1 for printed T-shirts and on up to as much as £50 for eye-catching embroidered polo shirts from famous names like Titleist or Ashworth. Promotional Jackets begin from as low as £5.50 for a shower proof version and go all the way up to £125 and more for technical fabrics. The following list of items provides you with the most popular pieces of corporate clothing are in today's market make your own decision between those and company items.

Promotional T-shirts.

There's one irrefutable fact in the world of corporate clothing and it is this, promotional T-shirts are and always will be the biggest selling item. As corporate items they out-sell branded polo shirts by more than 100 to 1 and you might be surprised to learn they also out-sell any sorts of promotional hats, even baseball caps. They will also stick around much longer than alternative promotional items as pens or keyrings.

Promotional Jackets.

In the past we would have included promotional fleeces in the this section but they are so popular now that they deserve one of their own. Embroidered or branded promotional jackets now account for a large chunk of the corporate promotional clothing business. The ability to incorporate alternative promotional products such as branded zip pulls means that you get your logo on these handy promotional items not just once but twice.

Promotional Polo Shirts.

If you are in need of a little bit of corporate clothing that has a high perceived value and will be well received by your customers then always go for embroidered polo shirts. They not only seem and really feel good but when compared to branded T-shirts they are in a class of their own. The comparison in the corporate merchandise world would be the difference between leather conference folders and possibly PVC ring binders.

Promotional Fleeces.

The largest growth in the promotional merchandise UK market over the past 10 years has been in embroidered fleeces. When you compare what you could buy in the way of corporate promotional goods for the equivalent money then they look extremely cost effective.

So what's your conclusion, company gifts or corporate clothing? The choice is entirely yours, I know where my loyalty lies and it's not with the promotional products. OK I can see the benefits of promotional bottled water or even the leather conference folders however there is one irrefutable fact that you should consider with promotional items. Once the seminar or event is finished the water will have been finished or thrown away and the folders or whatever other corporate items you passed out will be stuffed into a cupboard or discarded in the boot of the car and forgotten. But compare that to all the different sorts of corporate clothing that individuals rarely throw away such as embroidered baseball caps or promotional polo shirts? This makes the pay per view value of corporate clothing much more cost effective than that of promotional items and that's after all exactly what we should be looking for, good value for money.

Francis Murphy is the Managing Director of BTC Group which was established in 1977 and currently runs more than 25 Promotional Merchandise Programmes. His 30+ years of experience in the Promotional Merchandise arena has helped him develop an organisation that has grown to become the largest privately owned company of its type in the UK.

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