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Selling Tip: Stay Away From This Typical Sales Mistake

By Frank Rumbauskas

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Republish: EasyPublish
Published: 11Feb2012
Word count: 870
Viewed: 25 time(s)
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While chatting with someone a few days ago I uncovered the reality that we both hate a specific, yet successful, book about time management.

The problem with this particular is simply because the time management system it propounds is so complicated and hard to implement that ultimately, it costs salespeople sales!

Interested to learn more, I did a Google search on the book name to learn what others had to say about it, and what I learned really worried me - I sure hope YOU are not one of them!

This was the most frequent complaint about the book:

"I hated like this time management book. I tried out Book A and Book 2 and finally chose Book 3 - that one is awesome!"

Hang on!!! This is completely absurd - readers are not only fooling away countless time by using needlessly complex time management programs that accomplish nothing but LOSE time, in addition they're burning through book after book…

No wonder why they're not making enough sales!

The fascination with time management books makes me think of the "lead sorting" tradition I saw daily in sales departments in the late nineties before salesmen all had laptop computers and customer relationship management software.

Still other co-workers would come in in the forenoon, grab a bite of breakfast, and then go on to waste an hour or more "sorting" their sales leads - they'd go on sorting through the stack of cards, sorting them out into stacks of who they'd contact that day, etc.

What - really?

Yes, they "sorted" the lead cards all day, rather than simply going to work and calling their leads!

Nowadays everything is computer and CRM centric but I am certain the same silliness goes on today, but in a different way.

Fooling about with nonstop time management methods and sorting your leads both happen to be symptoms of the same problem: PROCRASTINATION!

In the past I've explored several time management programs, and I chose a very effective method: As I begin my day, I take a blank piece of paper and a marker, I compile a list of tasks to be done that day, and I run down the list and mark off each one as I finish them.

I never sort work by importance or do anything else other than just start working; but, I have made a routine of completing the least enjoyable items before all others. The remainder of my day is much more fun and I can concentrate on enjoyable tasks like writing and closing deals.

My advice to you is to throw away the "time management" fascination and simply start working each day. Make a list - a simple list - no matter if your list is on paper, on a flipchart, or in a document on your computer. You'll not only see your days getting easier and your income going up, but soon you'll be working less hours and finishing your work a few hours earlier each day, and that is the most rewarding gift of them all!

NY Times best-selling writer Frank Rumbauskas has taught over fifty thousand salesmen around the world how to sell more and have fun doing it. Learn more at www.nevercoldcall.com and or visit his sales blog for more articles.

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