Articles by Gareth Schweitzer

Maximize Your Omnibus Results: Ask the Right Questions
An Omnibus survey is an affordable alternative to custom surveys for companies with shrinking or nonexistent research budgets. Omnibus studies are derived from shared polls sponsored by multiple clients. The quality of the questions asked defines the effectiveness of the survey.
Published 14Feb2010, viewed 279 times

How The Current Economy Has Changed Consumer Behaviors
The current American consumer is very different now than he or she was several years ago. As the definition of luxury changes, producers must adapt their products and marketing strategies to fit the current spending conditions. As these changes evolve, market research will be crucial to determining successful strategies for producers.
Published 08Feb2010, viewed 636 times

B2B Market Research: The Key to Advancing Your Business
B2B research is a critical tool for mitigating risk and maximizing opportunity across all sectors. Factors to consider when deciding on a B2B research firm include client lists, past results, customer satisfaction, and experience in your particular sector.
Published 28Jan2010, viewed 191 times

Maximizing Your Market Research Investment
Regardless of your company’s business model, a comprehensive understanding of customer needs is integral for success. Given the constant introduction of competing products and services within every sector imaginable, consumer attitudes and behaviors are constantly in flux. Marketing research companies provide tools to stay on top of the latest consumer trends and unmet needs – enabling you to adjust your business accordingly.
Published 07Dec2009, viewed 238 times

Omnibus Surveys: Efficient, Affordable and Effective
The current state of the economy has forced a number of American organizations that depend on public opinion to reevaluate their research expenditures. While the need for market research remains, many companies are finding themselves unable to fund comprehensive custom surveys. Fortunately, there is a solution: omnibus studies.
Published 07Dec2009, viewed 229 times

The Advantage of Information
The information gained from market research can be used to increase customer loyalty, influence consumer behavior and strengthen brand equity. Accessing your customers’ points of view – and seeing your brand, product or service offerings through their eyes – can help you understand the rationale behind lost business while giving you the innovative tools necessary to gain new business.
Published 06Nov2009, viewed 214 times

Branding to the Consumer
What is a brand? More than a mere product, service or company, a brand exists in the mind of the consumer as an association with a particular product, service or company. Because brands exist in the minds of consumers, brand positioning should always focus on the minds of your target market.
Published 01Nov2009, viewed 243 times

Demographics: A Key to Effective Market Research
Every company, brand and sector is affected by public opinion. But it is the opinion of your target audience that reveals key truths about how to run your business. That's why demographics are such an important part of marketing research.
Published 28Aug2009, viewed 439 times

How the Right Research can Maximize Public Relations
When it comes to generating media attention for your clients, it goes without saying there's a lot of competition for limited ink, airtime, and online mentions. A newsworthy hook backed by the right data (which can only come from the right research) constitutes a much stronger pull for media outlets.
Published 15Aug2009, viewed 214 times

Omnibus Polls: Affordable Market Research for Today's Economy
The current state of the economy has forced many American companies to reevaluate spending across all platforms, including market research. Omnibus studies provide an affordable research alternative to dedicated surveys for smaller firms and/or firms with smaller research budgets.
Published 14Aug2009, viewed 497 times

Marketing’s First Commandment: Know Thy Customer
Before you can create a compelling brand, or successfully market your product or service, it’s essential to know who your target consumers are and what they want, need, think and feel. Gained through quantitative and qualitative research, consumer insights can supercharge your messaging, helping you capture the attention of your target audience and sharpen your competitive edge.
Published 22Jul2009, viewed 246 times

Quantitative versus Qualitative Research
Virtually all market research can be broken out into two categories: quantitative and qualitative. While studies often combine the two, understanding how to use them will ensure you get the most out of your market research spend.
Published 26Jun2009, viewed 795 times

Ten Rules to Effectively Pitch Research
When working with PR professional and journalist, there are some clear and tangible rules for you to live by. You only get one chance to pitch a journalist on your research - and it is extremely important to get it right the first time! This article contains ten rules marketing research firms live by when pitching surveys to the media:
Published 21May2009, viewed 207 times

The Recession and Market Research
Much has been both said and written about the decline in consumer spending during the recession; much less is said about the opportunity that lies in a highly disrupted marketplace. While it’s true that customers are more knowledgeable (and often skeptical) than ever, this recession has done what generations of marketers have tried and failed to accomplish – opening consumers’ minds to new brands and new options.
Published 01May2009, viewed 276 times

Everything You Need to Know About Omnibus Surveys
Omnibus surveys are a cost-effective way to get valuable, proprietary information about the citizens of virtually any country in the world. An Omnibus is a shared cost survey, meaning you split the fielding costs with a number of other parties
Published 15Apr2009, viewed 246 times

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