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SEO Tips – The 10 Don’ts of SEO

By Gary Mattoc

Republish: EasyPublish™
Published: 26Oct2007
Word count: 494
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SEO (Search Engine Optimisation) is often an expensive exercise both in terms of time and money.

Here is a list of 10 of the worst mistakes you could make, that at worst could get your website banned, and if you are lucky, their implementation would just impede your success in achieving higher organic search engine positions.

SEO Tips - 10 Don'ts Of SEO

1. Keyword stuffing. Needlessly stuffing your keywords on your web pages will sound nonsense not only to your human visitors but also the search engines. This tactic could actually harm your rankings.

2. Don't move or remove a popular page. By keeping a regular eye on your website statistics you should be aware of your current popular pages. If you need to reorganise your site structure then remember to 301 redirect via .htaccess from the old location to the new one.

3. Do not use images in navigation. For the moment at least images mean nothing to search engines. It is therefore preferable to use text links in your navigation and use CSS for styling. If there is no getting away from from using images then do not forget to use the ALT attribute and put relevant (keywords) text in there.

4. Do not use an incorrect robot.txt file. An incorrect robot.txt file can totally stop search engine traffic. A single incorrect command in this file can block an entire folder. If you need to use a robot.txt file then make sure you know what you are doing.

5. Do not procrastinate. SEO begins at the initial website structure planning stage and never ends. There may be lots of work involved but the sooner you start the sooner you will reap the rewards.

6. Do not exchange links with everyone. Always keep in mind that outgoing links to disreputable or unrelated websites can adversely affect your search engine rankings.

7. Do not forget your human visitors. Do not neglect your human visitors, remember that eventually it's the human visitors who are going to do business with you, so keep them first. Reputed SEO consultants believe that websites that are human-friendly are search-engine-friendly automatically.

8. Do not forget to use analytics tools. Analytics tools like Google Analytics and others help you know how much traffic you are getting from various sources including search engines. They also tell you which are your popular pages and for what keywords you attract maximum number of visitors.

9. Do not focus on too few keywords. The previous point mentioned long tail keywords. Your main keywords may get you lots of traffic from few sources, but your long tail keywords can get you small chunks of traffic from many sources

10. Do not be impatient. You cannot be impatient as everything takes its own time. For instance it may take more than 5 months for your website to even start appearing in the search results. That's why, the sooner you begin, the better it is.

This is an abbreviated version of the full SEO Tips 10 do’s and 10 don’ts of SEO article, which is made available for download by Doublespark UK SEO Consultants. Author: Gary Mattoc Peterborough Graphic Design

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