Articles by Gerard Braud

Media Training Tip: What To Do Before The End Of The World
Whether you believe the end is coming or a series of events may happen leading up to the end, or whether you just use common sense, the reality is you are always better to be safe than sorry. If you fail to plan, then plan to fail. Looking back in 2011 proves how unprepared big name organizations are when it comes to a crisis. It also proves how quickly millions of dollars can be lost in a single, poorly handled crisis.
Published 07Feb2012, viewed 61 times

Media Training Tip: Don't Leave the Audience Thinking What Does That Mean?
People seem to have stopped communicating with real words and instead use mumble jumble that means nothing. This mumble jumble is corporate speak, buzzwords, jargon and government acronyms. Many think they have said something profound, but they've really said nothing at all.
Published 16Jan2012, viewed 194 times

Media Training And Crisis Communication Training: The Myth About 3 Key Messages
Media and crisis communication training teaches the concept of identifying your "3 Key Messages." In media training what you need to remember is to know what you want to say, know it verbatim, and be prepared to tell a story.
Published 27Dec2011, viewed 57 times

Media Training Coach Tip: The #1 Technique to Shut Down Reporter Speculation
Beware of reporters who ask you to speculate, because you are heading into very dangerous territory. If you do speculate, you've made the story bigger than what it is. Use these media training tips to help you with effective communication during your next interview.
Published 06Dec2011, viewed 56 times

Executive Media Training: Practicing For The Big Negative News Story
As a business owner or executive your leadership is tested most when "it" hits the fan. If an investigative reporter or a major publication or network news magazine is interviewing you about a negative issue, you need more than your average media training and quick practice session.
Published 20Nov2011, viewed 39 times

Media Training and Presentation Training: How One Skill Improves the Other
Whether you are asked to give a keynote, make a small presentation within your company, or do a media interview, fear of speaking in public creeps in for many people. Media Training and Presentation Training will give you more confidence and help you achieve effective communications.
Published 30Oct2011, viewed 57 times

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