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From Leads To Wealth To The Perfect Wealth Formula

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Published: 23Mar2008
Word count: 668
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The lead company I founded became the largest lead generation and system company that services the network marketing industry. Four years after starting the company, I sold it for a rather large buy out to pursue new ventures. I look back to when I first set out to build a new lead generation company.

If you saw us then, you might not have guessed I was on to something big. I had a very basic template web site and had just come off unemployment, after being a dot-com casualty in late 2000. At the time, there was only one company doing over $25 million dollars a year. Although competition was tuff and the market place was crowded with lead companies promising to deliver the world of easy recruiting to network marketers, it seemed we were able to grow well beyond our wildest dreams.

Lately, I’ve been spending a great deal of time researching the current state of the industry. I’m surprised to see so many lead companies with the same tired old pitch, “we have the best leads”, blah, blah, blah. The reality is, the best leads are the leads you personally generate. I tip my hat to promoters of the “do it yourself” lead generation systems, there are a few decent ones in the marketplace. I believe, as a whole, it’s the overall direction the lead industry is going. So what does this mean for you? Maybe, you should look at it as a window of opportunity. I guess it could also mean it’s daunting to be a lead company right now. It’s time to learn lead generation for yourself.

So many people I’ve met have held back from taking the power into their own hands and learning the simple process of lead generation. Somehow the industry has created a myth that lead generation is hard, and I’m hear to tell you it’s not. In fact, it’s never been easier. In the past few years, so much has changed. Everyone has access now. You can leverage free advertising in ways that flood you with leads. You can take small successes and build larger businesses, because you now have the control. The lead companies no longer have control of the process; it’s within your reach. I’m not just talking about network marketers. I’m talking about every single business owner on the planet. All businesses need leads and customers. Leads are the lifeblood of every business. We have a very simple path to generate more leads and customers. The trend has started and there is no stopping it.

For many years I’ve been in the business of selling to those who sell. Some call it the “picks & shovels business”. Personally, I think it’s one of the best businesses you could ever build. If you are able to show a business owner or sales person how to get more sales --look out! Build it and they will come. I want to encourage you to consider the concept of being taught how to generate leads for any type of business.

When you possess the power to empower another company with new leads and customers, you have something that is considered golden. People will go out of their way to do business with you. I wish that some day you could experience the feeling of being in a crowded room of business people when you start talking about how you generate leads and how easy it is for you to generate leads. You will be swarmed with people asking you questions, as they will want leads on tap. Let me tell you, it’s a great feeling. You better have tons of business cards, and be ready to put your action where your mouth is. Business owners want more leads, they don’t want to buy them, and they want to start generating them right now. The path to more business is more leads and more customers.

Gil Ortega is an internet strategist and lead generation expert. He is an author, speaker and consultant who can be found at http://www.LeadSchool.com where he shows companies how to create effective customer acquisition systems.

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