Article Directory :: Business - General Articles

What Makes A Business Truly Great?

By Glenn Dietzel

Republish: EasyPublish™ Published: 14Sep2009 Word count: 409 Viewed: 301 time(s) Get Free Content For Your Site

As an entrepreneur, it's easy to get caught up in the action and drama of your day. You have clients to assist, marketing to do, books to balance, and all the other tasks which come with running a busy and growing small business.

While I definitely understand the pull of what's urgent (I sometimes get pulled in by it too!), I also try to remind myself about where great businesses focus. While there are multiple areas that require your focus, there are four main strategies you need to keep at the top of your mind in order to build a truly great business, one that makes a difference and provides you a very comfortable living.

I was talking with one of my billionaire (yes, that's right, with a b) clients the other day, and we were discussing how great businesses- the ones which are profitable, growth oriented, and well run, tend to focus in some very specific areas:

First they focus on sales. Without sales, there is no business. The most successful businesses focus on creating value, again and again, and on selling to current customers over and over. It takes about 60% less effort to re-sell to someone who has purchased before. So focus your time and efforts on growing with your clients, and finding ever deeper ways you can assist them. You must be a good listener to find ways to deepen existing relationships.

Second, they focus on building a sales team. While the owner of a great business may initially do all the sales and marketing, she or he will, after time, need to step back from this a bit and keep perspective on the entire business operation. It's wise to hire a sales and marketing team as your first major investment, because they will keep the pipeline full and cash flow positive.

Third, they focus on making (and fulfilling) bold promises. If you read my blog post from a few days ago on making business promises, you know that I believe every business should serve its clients with the biggest, boldest promise possible. Truly great businesses dare to go out on a limb, raise expectations, and then meet them.

Finally, great businesses focus on value rather than competition. They don't compete on price, instead they focus on unique positioning, high touch, and high value.

If you want to have a truly great business, measure yourself against these standards, because these standards are how millions are made.

EasyPublish™ this article - publishers click here

More articles by Glenn Dietzel

Free Report!
Ten Essential Secrets Of Article Marketing ... Grab Your Free
Copy Now:

Need Content?
Regular Top Quality Content for your Blog, Ezine or Website ...
Delivered Direct,
For Free!
Click For Details