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How to Make the Competition Irrelevant

By Glenn Dietzel

Republish: EasyPublish™
Published: 31Oct2009
Word count: 414
Viewed: 311 time(s)

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Competition is a fact of life, and a fact of business.

Most people shy away from competition, but I think that a better strategy is to make your competition irrelevant.

When you make your competition irrelevant, this means you neutralize their power and viability in the mind of your target audience.

I can not stress enough the importance of positioning. The reason for this is that properly positioning your business- creating the right context for your content- is the only method to outpace the competition and be the top choice in your industry.

When you are the top choice in your industry, people clamor to work with you. They sign up to hear you speak. They buy from you readily, and tell their friends about you. In short, they make your business more profitable, and much easier to promote.

In the sea of competition, have you ever wondered how to make sure your offer is truly unique? Here is a strategy I use with my top-level coaching clients. Not only will it guarantee your offer is unique, it will also give you the confidence you need to play big. That strategy is self-reflection.

It doesn't sound like much, but it is very powerful.

When you invest the time to self-reflect on your proprietary system, you notice, very deeply, what makes your system and process unique. When you self-reflect, you also grow in your own inner knowing and understanding. When you truly know something, you can present it with much more confidence, and hold your conviction even in the face of criticism.

One of the biggest challenges I hear, again, and again, is that people don't feel confident enough in their processes or systems- and they are often looking to be validated by external sources. While I definitely agree that customer feedback is crucial, I also say you can't ever get customers in the first place unless you are 100% confident in the value of your product, service, and system.

So if you need to feel more confident about what you do (and most people would benefit from this), you want to start by self reflection. Understand how you know what you know, why you know it works, and how you can present it to a client in a way that she or he will truly understand the value, and want to invest with you.

By properly honoring your own experience, and your intellectual property, you can make the competition irrelevant, and create unique market positioning.

Glenn Dietzel, author and infopreneur guru, teaches you to sell your knowledge for $10,000, $25,000, $100,000 or more. Access 10 methods for building a more profitable business with his ebook at http://www.sellhighpricedprograms.com

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