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Articles by Greg Chapman

• The Best Salesperson in Your Business
  Many business owners hate the sales process and would prefer to be just left to do the service delivery which they love, and what they are truly passionate about. But they know without sales, they have no busienss. So they seek a hotshot sales person to do this work for them, but they often don't get what they are looking for.
  Published 24Aug2009, viewed 185 times

• The Entitlements of a Small Business Owner
  Small business owners who have corporate clients face big cultural differences when dealing with executives. Understanding these differences give the entrepreneur an advantage in their dealings with the executive.
  Published 17Aug2009, viewed 191 times

• Attention Small Business Owners - You can check out any time you want - but Can You Ever Leave?
  Running a business can be a 24/7 job, but if a business owner is ever to leave their business, there are 3 strategies they must implement.
  Published 12Aug2009, viewed 271 times

• Hope is Not a Business Strategy
  Too many business owners keep doing what they have always done and just hope something will turn up. This is just like taking a ticket in a lottery.
  Published 07Aug2009, viewed 203 times

• Are Your Customers Cats or Dogs?
  Many businesses poorly match their services with with their clients resulting in frustration on both sides. By understanding the place your product sits in the marketplave and being able to segment the market appropriately your sales will soar.
  Published 28Jun2009, viewed 274 times

• Business Owners- What do You Own?
  What would happen to your business if you were not there? Do You own a Business or a Job, and what should you do about it if it is a job?
  Published 26May2007, viewed 325 times

• What's Wrong with Business Plans - the truth you won't hear from Consultants
  Most business owners don’t have a Business Plan. And most of those that do never look at their plan once it’s completed. It is easier for a consultant to sell a business owner a plan when they don’t have to explain what they must do to make it work.
  Published 15May2007, viewed 400 times

• The Seven Deadly Sins of Business
  While running a successful business is not easy, there are rules that you can follow that will almost certainly increase your chances of success. And there are also sins that will guarantee your failure. Here are the Seven Deadly Sins of Business.
  Published 05May2007, viewed 433 times

• How Much Should You Charge?
  When marketing a product or service, businesses find it difficult to set their prices. Too high, and no-one will buy, too low, everyone will buy, but you will go broke. So how do you set your prices? You must set your prices on value, and on what the market will bear.
  Published 29Jan2007, viewed 409 times

• How Business Davids can overcome Goliaths
  Small business owners viewing the Goliaths of their industry slugging it out using all the marketing weaponry in their well stocked armoury, can be daunted by the battles raging around them. And if they choose to fight them with the same weapons, they have much to fear. But like Goliath, their strengths are also their weaknesses.
  Published 23Jan2006, viewed 329 times

• How Many Gauges Do You Watch in the Cockpit of Your Business?
  As a business grows, the more moving parts it has. And the more difficult it is to keep an eye on everything that is happening. Then the balls start to drop. Does your business have as many moving parts as a Jumbo Jet? How do 747 pilots manage?
  Published 03Oct2005, viewed 411 times

• Become a Business Brain Surgeon
  The majority of business owners are wasting time doing non-income producing work. They spend long hours doing work that should be done by others. By understanding what brain surgeons do, they will be better able to leverage their time.
  Published 24Sep2005, viewed 379 times

• How Leaky is Your Sales Pipeline?
  Leaky Sales Pipelines are wasted opportunities and a major loss in profitability for any business. By understanding where the leaks in your Sales Pipeline occur, and how to plug them, you can dramatically increase your sales.
  Published 11Jul2005, viewed 418 times

• Business Owners- Do you actually own a Job?
  Can Your Business operate without You? Find out whether You own a Business or a Job, and what you can do about it.
  Published 02Jul2005, viewed 415 times

• Seven Marketing Questions You should ask before you get a Teenager to build Your Website
  Building a website is all about Marketing, not graphic design. A marketing approach focuses on outcomes for your site rather than flashy images which tend to be a turnoff for most buyers. Learn about the 7 steps to building a successful site.
  Published 26Jun2005, viewed 449 times

• Don't Advertise Your Business- Market It!
  Too many businesses waste money on advertising because they don¡¦t consider all the marketing alternatives first. Learn about the money saving steps to take prior to making any advertising decision.
  Published 15Jun2005, viewed 415 times

• Seven Ways to Waste Your Money on Yellow Pages Advertising
  Most Yellow Pages advertisers do not understand that they are wasting thousands of dollars. The most common mistakes and the steps to take to avoid them are revealed.
  Published 09Jun2005, viewed 406 times

• Business Plans- What Consultants Don’t tell You!
  Most business owners don’t have a Business Plan. And most of those that do never look at their plan once it’s completed. It is easier for a consultant to sell a business owner a plan when they don’t have to explain what they must do to make it work.
  Published 31May2005, viewed 415 times

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