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Bandit Signs 2.0: Internet Posting Sites to Find Buyers

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Published: 01Feb2010
Word count: 647
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In this series, we cover 9 effective ways to find buyers in TODAY'S Market.

Free posting sites are the Holy Grail for real estate investors!

Why? Because not only are the free, they get results. And they get results FAST! I'm talking... you can literally post an ad in 5 minutes and start getting emails from prospects in 10! These sites work exceptionally well for finding all types of buyers. (And sellers if you use them properly).

The best part is that they are simple to use! You just have to know which ones are the best for your target market and come up with a consistent strategy for posting. Since they ARE FREE, it's critical that you post frequently because many other people are also posting their ads and, consequently, moving your property down the list. (Most are displayed newest first).

It seems as though there are new websites popping up daily, and it's easy to get overwhelmed trying to figure which ones and how many of them you should be posting to on a regular basis. So, for now, let's stick with the ones that have proven to work. But always keep your eyes open for new sites that are getting visitors and gaining traction!

CraigsList (www.Craigslist.org). Craigslist is a great place for posting a variety of free classifieds, real estate in particular. You can post properties for sale, properties for rent, vacation rentals, etc. And this should be your first stop when it comes to using free posting sites. Pay careful attention to your headline, pricing and location. There are a number of strategies that you can use to increase the chances of prospects getting TO your actual advertisement such as including extra characters, changing the last few digits of the price, etc.

Zillow (www.Zillow.com). Zillow is also a great site to post and advertise your home. Zillow was initially used as a "comp" tool. But recently, they have started to expand an allow people to list their properties for sale as well. The good news is that Zillow has a substantial amount of traffic and you can capitalize on that for free. Not to mention, it's a good idea to keep an eye on Zillow because they're definitely adding some new tools that will be valuable resources for investors and homeowners alike.

Postlets (www.Postlets.com). It doesn't get much better than Postlets. This site allows you to submit your classified ad, for free, and will distribute it to a number of other free positing sites. In addition, you can create your own property webpage that they will host for free. So, not only can you submit you ad for free to their site, but they'll do lots of the other work for you (also for free!). In addition, you'll also get the code to post it right on your own blog. This is one of the best tools for selling deals (and most investors and Realtors® haven't got a clue about it).

If you want to take it further, upgrade to their premium package which gives you a multiple page website for your property, integrates Google mapping, allows for enhanced photos, and video/virtual tours as well as external website links potential buyers can be directed to for even more information.

Here is a partial list of sites to which Postlets will aggregate your ads:

* Backpage * Craigslist * Enormo * FrontDoor * Google Base * HotPads * Oodle * Trulia * Vast * Zillow * Myspace

These are just a small handful of sites that you can post your properties on absolutely free!

When it comes to these types of sites, the old adage: "You get what you pay for" is not true! These sites pack a big punch... The only caveat is that they require an investment of your time to post.

And the best part of that is that you can always outsource that part for pennies ;-).

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