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Jamaican Noni Juice - Wonder Drink

By Herold Souter

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Published: 12Mar2010
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As a proud Jamaican it's hard for me to admit that the Jamaican Noni Juice is no different from all the other varieties of Noni juice processed elsewhere in the world. It is harvested from the same tree (scientific name Morinda Citrifolia) known in various places as morinda, Indian mulberry, and Noni cheese fruit among others.

The Noni tree is native to Southeast Asia but grows mostly in tropical regions and spreads across the Indian subcontinent and along the Polynesian archipelago. The varieties most commonly cultivated and processed into commercial juices are those from Tahiti and Hawaii.

The fruit is rich in carbohydrates and fiber content, with some proteins and a little fat. The main micronutrients seem to be vitamin C, and traces of niacin, iron, potassium, vitamin A, calcium and sodium.

Noni juice is expensive to commercially process. Most manufacturers mixed their final product with either grape juice or blueberry juice or a combination thereof. The fruit juice additives are for cutting costs and flavor enhancement.

Some manufacturers process them to contain only natural Noni juice and leave it to the user to mix it up with other fruit juices when ingested.

Jamaican Noni juice

When the Noni juice fever caught on with the world, prices suddenly went up in all places where they were sold. The price increase swept even in places where the Noni tree is plentiful, including Jamaica.

In 1997, a company was formed in Jamaica simply to counter the high price of Noni juice imported from other places. We cultivated the tree (locally known as duppy sour sop) and began manufacturing the juice ourselves for local consumption.

Aside from providing a more affordable price for the juice, the move was also spurred by the thought that the manufacture of Noni juice would help to do something positive for the local economy.

Noni juice uses

Just like many herbs and herbal preparations in the market, Noni juice is not approved by the Food and Drug Administration. However, there already is a long list of testimonials regarding its positive health benefits from satisfied users since its introduction.

Traditionally, the fruit was used by native islanders in common ailments like infected boils. Today, it is established that the juice has anti-inflammatory properties.

The fruits, leaves and roots of the Noni tree were traditionally used to treat menstrual cramps and irregularities. The roots were used to treat urinary difficulties.

Today, advocates of the "wonder juice" swear on the many benefits of Noni juice. Accordingly, it had been certified by scientists that Noni juice is a powerful anti-oxidant. It is also known to modify low-density lipoprotein (LDL), commonly known as the bad cholesterol.

As an anti-oxidant, intake of the juice reduces the oxidative damage caused by free radicals. (These free radicals are triggered by second-hand smoke, chemicals in our processed food and polluted water, etc.) Other testimonies said that the juice had been proven by researchers to boost the body's immune system, thereby helping the body heal itself.

Some users also swear on the analgesic properties of the juice that help reduce their headaches and migraines, including pains caused by stress and nerves.

Whatever the future verdict will be regarding the beneficial effects of Noni juice - be it the Jamaican Noni juice or the Tahitian variety - the fact is, it is a good addition to our arsenal of herbal supplements to help the body fight off disease and illnesses.

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