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Selling On The Internet

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Published: 22Jun2006
Word count: 726
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Let us start with the basics.

First decide what it is that you want to sell. Then decide how you are going to sell it.

Do you have a product of your own? Or will you be selling another person's product on commission? Perhaps you will be offering a service.

With a little experience you may decide to develop your own product. Or maybe purchase one that you can sell and keep all of the profits.

Whatever it is, you will need to advertise. 'How?'. There are so many different ways.

All that I can do is to explain the various ways that I use. Everyone has their own preferences. I have tried most of them and have settled upon the following:

E-zine adverts. Choose a selection of e-zines that are relevant to your product or service.

You then have the choice of which type of advert' to use. If you are a bit short of cash, the small ad's will appeal to you. Use them by all means, small ad's are better than no ad's at all. You will get a reasonable response. It will also give you good practice writing the adverts. If you can produce an advert that gets a response in the small dad’s section, it will surely get a much better response in the top sponsored advert section.

As soon as you can afford it, I would recommend that you start doing top sponsor adverts on your selected e-zines, I have found these to be one of the best ways of promoting a product.

When using e-zine advertising, It is most important that you are extremely selective in the e-zines that you use. Just because a particular e-zine does not have a big readership it does not mean that it is not worth advertising in. It is the quality of the readership that counts not the quantity.

My other main way of advertising is writing articles for ezines. This is recognized as the most effective method of reaching hundreds of thousands of interested readers without any financial outlay.

You can contact the e-zine publishers yourself, or your article can be placed in a pool where the producers of ezines look for free content for their publications. They only take articles that they feel will be of interest to their readers.

They publish it on the condition that they also publish your by-line at the bottom of the article. This by-line tells the reader a little about yourself plus the all important link back to your product or service.

If you write a more general article it will be picked up by a wider range of e-zine publishers. This often means that you will continue to get response for a long time after its first publication. But the readership will not be so selective.

Remember, e-zine articles are published at no cost to you, and you can reach an audience of hundreds of thousands who will see your by-line with its link back to you and your product.

If you can compose an article every month aimed at ezines relevant to your website, you can be assured of a steady stream of prospects who are interested in what you have to sell.If you can compose one every week, You are in business.

Try the small ad’s in your local newspaper. A couple of lines describing your product with your auto-responder address at the bottom can bring in a surprising number of responses for a quite reasonable cost.

Every time that you send an email, ensure that there is a link to your autoresponder at the bottom.

A business card with the same link after your address is also something to consider. Give them away and leave them in places where the general public will find them.

Pin them on public notice boards. My local supermarket has one, also the post office in the village. Some petrol stations will co-operate as well as your hairdresser.

Don’t be afraid to ask. If they say ‘no’ you have lost nothing. If you don’t ask no one will know what it is that you want.

Every little helps.

P.S. Be aware of the new anti litter laws. You don’t want to get the wrong type of publicity.

Homer sells and gives away software and e-books on line. He is also a member of a number of affiliate programs that he joined when he first came onto the net. He finds them too lucrative to even think of giving them up. If you would like to know where he gets the freebies to give away, Take a look by clicking here.: http://www.runurl.com/xx.php?2ld

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