Articles by Ivan Nurick
- 10 Steps to Superior Profitability Through Customer Service
Most industries in developed economies can be classified as mature. Rivalry is intense, as many players compete for less and less business. Demand is led by customers, who are very discerning and knowledgeable. In this article, we explore 10 steps that you can easily implement to increase customer aquisition, retention and loyalty Published 10Jul2010, viewed 480 times
- Adapt or Die!
We all believe that change is inevitable - or do we? Being creatures of habit, we covertly resist change. Resistance is the principal reason that change programs fail to deliver expected long-term results We will first examine typical phases of transition. We will then present a framework for organisational change. Once the dynamics of change have been conceptualised, we will present a practical model for inducing change in organisations. Published 04Jul2010, viewed 335 times
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